The 12th Annual Luxury Luncheon returned to Southampton Village with all the sparkle, star power, and style you’d expect from one of the East End’s most exclusive events. Produced by Ticket2Events co-founders Sean Koski and Brian Kelly and hosted by Jill Zarin, the afternoon was a stylish convergence of heritage brands, buzzworthy startups, and well-acclimated Hamptonites (and celebrities) indulging in the best of fashion, beauty, wellness, and lifestyle – all in support of cancer research benefiting Jill Zarin’s late husband, Bobby Zarin.
With a red carpet that could rival any premiere, guests were greeted in true Hamptons fashion—by the click of cameras and the clink of Avaline and LaCroix. Media and photographers (shoutout Rob Rich) came all the way from Manhattan, up-island and even Springs! This invitation-only experience was much more than a brand activation or pop-up; it was a curated, IRL mood board of modern luxury.
A Curated Showcase of Hamptons Lifestyle
Now in its 12th year and a favorite among past attendees, The Luxury Luncheon has become the platform for emerging and iconic brands to show what luxury looks like now—and what it might look like next. Essentially, the event brings together exciting brands – legacy and start-ups – to present a curated showcase of Hamptons luxury and lifestyle. Who doesn’t love mingling with celebrities, sipping craft cocktails, and getting the 411 on some of the hottest new brands in fashion, beauty, wellness, and health.
As a writer, the event is fantastic as it gives me an opportunity to meet some great brands looking to break into the Hamptons. Even better, I don’t have to ask a million questions – they come ready to share their story and let you have a first-hand experience. Each brand shared a taste, or a bottle, which attendees put into their gift bag.
My favorites had to be the Mizz Korea Skincare’s Gelato bar, Printworks sleepwear, the lightly caffeinated Wava Water, and Other highlights included the Hulken Bag’s being repurposed as planters (tre chic), ice-cold Avaline wine (Hi, Cameron!), and a surprise contender – the Truvani Insulated Tote (beach day ready) and finally getting a chance to explore Odeium’s sunglasses!
Events like the Luxury Luncheon are a fantastic opportunity for celebrities to meet fans with a little less crowding – in the Hamptons, you don’t need to crowd, just be normal and say “Hi.” Not to flex, but after sharing a few laughs with the incredibly charming Jennifer Dilandro (celebrity injector), she introduced me to Captain Kerry from Below Deck. If you’re wondering whether Captain Kerry has the same demeanor on land as he does at the helm of an eight-figure mega-yacht, he is much more at ease. Like most yacht captains, he’s noticeably more relaxed when he’s not navigating a floating mansion.
You already know I’ve got interviews in the works.
“The Most Coveted Giftbag of the Hamptons Summer” (Yes, It’s That Gift Bag)
Dubbed “The Most Coveted Giftbag of the Hamptons Summer,” (by me, but if you got one, you’ll agree) this year’s offering was valued at up to $5,000 and packed to perfection in a signature Hulken bag. Guests received everything from Sunday Riley serums and Sol de Janeiro body care to beach-day essentials from Truvani, Vacation Inc., EltaMD, and Akar Skin. Rounding out the haul: wellness favorites from Athena Club, Good Wipes, and New Beauty’s coveted Editor Box.
Red Carpet Royalty
Stand-Out Activations
– Mizz Korea – Ethically sourced skincare that is inspired by Korean methodologies
– upLift 5 – A luxe skincare device targeting all five signs of aging.
– NUTRL Skin – A skincare line from actor Jesse Metcalfe that had everyone glowing.
– LUMIFY® – Redness relief eye drops that gave red carpet eyes a rest.
– Coola and Saint Jo Skincare – Essentials for summer-ready skin.
– Addyi – The only FDA-approved prescription pill for increasing women’s sexual desire.
– Buff Medical Resort – A five-star wellness destination on Germany’s Lake Constance.
– Eternal Traveler Magazine – A chic guide for those who live (and travel) luxuriously.
Fashion & Home:
– Print Fresh – Bold, whimsical luxury sleepwear that earned serious buzz.
– Hulken – Oversized bags turned into planters? Très chic.
– MyQ – Tech-forward living solutions.
– Jill Zarin Rugs – Classic Hamptons meets modern glam.
– RPZL – A high-end accessories bar that doubled as a style playground.
– Plated Skin Science – Science-meets-skin in this beauty-forward activation.
Sip, Snack, Repeat
The Premier Lounge featured pours from:
– Avaline Wine – Organic, celebrity-backed vino that cooled down the day.
– Tequila Pantalones, Piñaq Cocktails, and Cann – Because no luxury event is complete without an eclectic mix of spirits.
– LaCroix, Boxed Water, and Wava Water – including the lightly caffeinated version that had me skipping cold brew.
Catering was courtesy of Hamptons Catered Affairs, Shrimpy’s Burrito Bar, Levain Bakery, and Doughlicious—the dream team of Hamptons indulgence. From the valet arrival and all afternoon, Southampton Inn showed a masterclass in how to host a luxurious event in the Hamptons.
Events of this scale and complexity need to appear effortless, but they are anything but. At every step of the way, the incredibly gracious team from Brandsway was on hand to help coordinate and make sure that every guest (and writer) got the whole Hamptons VIP experience.
As someone who was there—glass in hand, bag filling fast—this event strikes the rare balance of elevated and approachable. It’s not just for the glam photos (though there are plenty). It’s for discovering what’s next in luxury… and enjoying a damn good afternoon while you’re at it.
Ticket2Events is a full-service visionary duo – who can plan any event including weddings, celebrity affairs, product launches, private events, charity galas, fundraisers, onsite or remotely in their sunny office in Palm Beach, Florida.
