Internationally acclaimed dining hotspot Crazy Pizza has officially opened its newest U.S. location in East Hampton, marking a bold new chapter for the high-energy restaurant brand founded by entrepreneur Flavio Briatore.
Known for transforming the traditional pizzeria into a theatrical dining experience, Crazy Pizza blends elevated Italian cuisine with lively entertainment and a luxury lifestyle sensibility.
With locations across Europe in cities like London, Monte Carlo and St. Tropez, the East Hampton outpost is the brand’s second U.S. venture and promises to deliver the same spirited energy that has won over a global audience.
“Crazy Pizza was created to redefine the traditional pizzeria experience,” wrote Briatore. “We wanted to offer more than just a meal—something dynamic, elevated and truly global. Seeing it grow across borders and now land in East Hampton is incredibly exciting.”
The Hamptons location, 47 Montauk Highway, is already turning heads with its signature mix of upbeat ambiance and refined yet approachable menu. From weekend DJ sets and seasonal pop-ups to bold cocktails and high-quality pizzas made with house-made dough, the restaurant is poised to be this summer’s go-to dining destination.
“Crazy Pizza is more than a restaurant—it’s an experience,” Briatore added. “Whether it’s a lively lunch, date night, or a celebration with friends, we’re creating a place that brings people together.”
The choice to open in East Hampton was, according to Briatore, a natural one. “The Hamptons offer a unique blend of sophistication and seasonal vibrancy. It’s the perfect match for our brand,” he wrote. “We’re leaning into seasonality here—offering lighter, locally inspired dishes and a guest experience that reflects the area’s casual elegance.”
While the Crazy Pizza brand maintains a consistent identity across locations, its team brings a thoughtful approach to each new market. Drawing on experience in diverse cities, the East Hampton team aims to balance brand consistency with local flavor.
“In East Hampton, it’s about delivering something distinctly Crazy Pizza — but in a way that feels right at home on the East End,” Briatore wrote.
With its buzzy opening and already growing local buzz, Crazy Pizza East Hampton looks set to become a staple of the Hamptons summer scene, one slice at a time.
