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Hamptons.com
April 13, 2020

INTERVIEW: East End Cares Co-Founder Melissa Berman On Helping In Times Of Need, Volunteer Buddies, 5 For Food, And More

T.J. Clementeby T.J. Clemente
in Community
Home Community

When the Coronavirus (COVID-19) first began to impact New York, East End Cares immediately started brainstorming ways to assist. Hamptons.com spoke with Melissa Berman, East End Cares (EEC) Co-Founder, to learn more about their wide-reaching efforts.

What is East End Cares and how can people help?

MB: East End Cares is a social media-based group connecting those who want to help others with the opportunities to do so. We are a community collective. Addressing the current crisis, we have a few ways that people can help:

  • Join. If you aren’t already a member, please join our group on Facebook (Facebook.com/EastEndCares) and follow us on Instagram (Instagram.com/eastendcares).
  • Take the Pledge. We are asking everyone in our community to take a pledge to honor stay at home and social distancing mandates.
  • Volunteer. Those who want to volunteer can email their contact info and any skills to note to [email protected].
  • Fundraise. We are collaborating with The Clamshell Foundation to raise emergency funding for our local food pantries. See our social media for shareable info or email us and we’ll send materials.
  • Make Masks. There are at least two groups of volunteers sewing masks. Check our FB page for more info.
  • Donate. To donate to our 5 for Food fundraiser visit www.clamshellfoundation.org.

    What has East End Cares already accomplished?

    You’re never too young to start volunteering. (Courtesy Photo)

    MB: The first thing we did was to find out who was doing what, so we could fill in and collaborate in the most productive way. We have worked with the Town of East Hampton, local food pantries, OLA, Third Wave Volunteers, Clamshell Foundation and Paddlers for Humanity in various ways. We’ve gathered a team of volunteers who are serving as ‘buddies’ for those who are unable to go out and shop or run errands because they are elderly, vulnerable or observing quarantine. We match up a volunteer with a person in need and that volunteer keeps in touch and helps them as needed. This program is working well – giving our volunteers a great way to be of service and providing a nice connection. We are working with the Town of East Hampton here as well, helping seniors they serve at the senior center (which is of course closed now).

    Our 5 for Food Fundraiser, in partnership with Clamshell Foundation, has raised critical funding for Montauk, East Hampton, Springs and Sag Harbor pantries. We issued the first checks to the pantries the first of April and with demand skyrocketing, we are continuing to ask people to pitch in $5 (or more if they can) to keep the pantries stocked and our neighbors fed. To donate, visit www.clamshellfoundation.org.

    We are working with a wonderful Miami-based organization called Third Wave Volunteers to get PPE to healthcare workers. Third Wave has already donated 3,200 N95 masks to EEC. 1,200 of those have gone to Southampton Hospital and we are expecting the other 2,000 this week. Learn more about Third Wave’s amazing work getting PPE all over the country at thirdwavevolunteers.org.

    EEC volunteers in Montauk pulled of an amazing fabric mask making project and continue to make and distribute them. Another mask making project just started in East Hampton which we are sharing details about on our page.

    We have compiled and will continue to update a directory of food resources for delivery or take out /curbside pick-up – that is posted on our Facebook page.

    We post updates regularly with important messages and information for the community and we share stories of efforts taking place to celebrate all the love in action.

    What’s next?

    MB: Who knows what’s next? We will continue to raise money for the food pantries as food insecurity is a very real issue here and they need all the help they can get. Our volunteer buddy system will continue to run as long as help is needed. And we will continue to work with other organizations as needs and ideas arise. As always, our network serves as place for useful information to be shared. We will address needs as they come up. If we see more illnesses in our community (we are hoping we don’t), we have discussed doing care packages to people who are home and recovering. We are open to helping as needs arise and we are able and to connecting resources.

    The 5 for Food Fundraiser supports local food pantries. (Courtesy Photo)


    Who are the key folks?

    MB: Every volunteer is a key person. East End Cares is volunteer run and driven. We have amazing volunteers running our projects and filling in on all the many tasks it takes to pull them off.

    Christopher Barry is heading up our fundraiser on the EEC side. And Cynthia Battaglia is our volunteer buddy coordinator.

    We have volunteers doing everything from shopping to researching to graphic design to hanging flyers to sharing an inspiring post. Truly it all is key. What is especially lovely about our current activities is that both primary residents and second homeowners who are here riding this out are active and helping and making a real difference. You hear a lot of conflict about ‘them’ and ‘us’ as our population has increased – but in East End Cares – it is only ‘we’ – and we are all working together to spread kindness and help each other.

    How do you see this all ending?

    MB: I wish I had that kind of magic vision. I personally don’t see this ending. I see it evolving. I see a lot of loss – human life, economic stability, sense of security, way of life, possibly capabilities of our overall healthcare system and more. With those losses there is grief, individual and collective. And there is the fallout of the trauma of it all. I see a long healing process and an adaptation to life as it will be – because like with all losses – it will never be the same.

    I also see a tremendous opportunity for growth, for re-evaluating the way we live and getting more in touch with what we value. From the EEC perspective, I see more people feeling the deep meaning in being of service. How much you get from giving – the richness of that. And hopefully a unifying and coming together.

    For now, I believe we have to accept that we can’t know how this will play out. And we have to do our best to be there for one another, one step at a time.

    Those interested in volunteering should email [email protected] and put Volunteer Buddy Available in the subject line. Make sure to include a phone number, town and which towns they are willing to travel to.

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    • Top Hamptons Events This Weekend!⁠
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🍷 Wölffer’s Candlelight Friday with Tom Wardle⁠
🗓 Friday, February 20th | 4PM⁠
📍 Wölffer Estate, Sagaponack⁠
Kick off the weekend with Wölffer’s rosé and live music by Tom Wardle.⁠
⁠
⛸ Katy’s Courage Fundraiser at Buckskill Winter Club⁠
🗓 Saturday, February 21st | 9AM–10PM⁠
📍 Buckskill Winter Club, East Hampton⁠
A full day of fun, community, and giving back.⁠
⁠
🦊 Animals in Winter Program⁠
🗓 Saturday, February 21st | 2–2:30PM⁠
📍 Quogue Wildlife Refuge, Quogue⁠
Learn how animals survive the winter season.⁠
⁠
🎭 Theatre Live: A Streetcar Named Desire⁠
🗓 Saturday, February 21st | 7–10:38PM⁠
📍 Guild Hall, East Hampton⁠
A front-row seat to the timeless masterpiece directed by Benedict Andrews.⁠
⁠
🎨 Drawing Workshop with Paton Miller⁠
🗓 Saturday, February 21st | 2–3PM⁠
📍 Southampton Arts Center, Southampton⁠
Artist and curator Paton Miller hosts a creative workshop for kids.⁠
⁠
🎳 90’s at 9⁠
🗓 Saturday, February 21st | 9–11:30PM⁠
📍 The Clubhouse Hamptons, East Hampton⁠
Bowl, dance, and dine while a DJ spins your favorite ‘90s hits.⁠
⁠
🎶 Lou Dog at The Stephen Talkhouse⁠
🗓 Saturday, February 21st | 8–10PM⁠
📍 The Stephen Talkhouse, Amagansett⁠
Sing along to all your favorite Sublime songs.⁠
⁠
🎬 Wuthering Heights⁠
🗓 February 20th–23rd⁠
📍 Sunset Theater, Westhampton Beach⁠
Margot Robbie and Jacob Elordi star in the iconic love story adapted from Emily Brontë’s 1847 novel.⁠
⁠
🍇 Long Island Wine Showcase⁠
🗓 Thursday, February 26th | 6:30PM⁠
📍 Cowfish, Hampton Bays⁠
Taste wines from six award-winning Long Island vineyards paired with delicious hors d’oeuvres.⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
⁠
#wolffer #hamptons #weekend #stephentalkhouse #katyscourage
    • Palm Tree Music Festival, the ultimate Hamptons party, returns for its sixth edition on Saturday, June 27th at the Shinnecock Reservation in Southampton. Known for blending world-class music with laid-back luxury,  the one‑day festival once again brings together an electric lineup and an atmosphere that captures summer at its absolute best. This year’s lineup includes headlining performances by Palm Tree Crew Co-Founder Kygo, The Chainsmokers, and Disco Lines, alongside additional sets by It’s Murph, Xandra, Will Sass, and Brooke Brazelton.⁠
⁠
“The Hamptons has always been at the heart of the Palm Tree Music Festival story,” said Palm Tree Crew Co-Founder Myles Shear. “The energy from the fans and the local community makes this show truly special. We’re thrilled to return for our sixth year and have a lot in store to take this experience to new heights for another unforgettable celebration.”⁠
⁠
The Hamptons return follows a milestone year for Palm Tree Crew. After a sold‑out fifth Hamptons edition, the brand expanded globally with debut festivals in St. Tropez and Sardinia, new U.S. destinations in Montecito and Napa Valley, and the announcement of its first Asia festival in Singapore set for April 2026. @palmtreefestival⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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.⁠
.⁠
.⁠
.⁠
#palmtreemusicfestival #hamptons #southampton #kygo
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🎨 Take Flight Art Show⁠
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📍 Java Nations, 112 Maple Ln, Bridgehampton⁠
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🎬 A Special Screening of The Princess Bride⁠
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⏰ 7PM–8:40PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
End the perfect Valentine’s Day with a special screening of this beloved classic.⁠
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🦭 Seal Cruise in Southampton⁠
📅 Sunday, February 15, 2026⁠
⏰ 12PM–2PM⁠
📍 Stony Brook Marine Station, 8 Little Neck Rd, Southampton⁠
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🎶 Latin-Inspired Dinner & Live Music at The Clubhouse Hamptons⁠
📅 Friday, February 14, 2026⁠
⏰ 7PM–10PM⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton⁠
Enjoy a $40 prix-fixe dinner with live band Conjunto La Herencia. At 10PM, dance the night away with Nick Corredor and Smith Jozy at the DJ booth.⁠
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💌 Dear Jack, Dear Louise⁠
📅 February 13–15, 2026⁠
⏰ 2PM & 7PM⁠
📍 Southampton Arts Center, 25 Jobs Lane, Southampton⁠
The perfect gift for your loved one—experience a moving WWII love story.⁠
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🍷 Valentine’s Sip & Paint at Wölffer⁠
📅 Sunday, February 15, 2026⁠
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📍 Wölffer Estate, 139 Sagg Rd, Sagaponack⁠
Create your own Valentine’s Day card and enjoy a complimentary glass of Rosé.⁠
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📅 Saturday, February 14, 2026⁠
⏰ 10AM–11:30AM⁠
📍 Montauk Point State Blvd (Route 27), turn right at the Amsterdam sign (across from Deep Hollow Ranch)⁠
Explore Amsterdam State Park with a short, scenic hike.⁠
⁠
✨ Tag your Valentine (or your weekend crew) and make plans!⁠
⁠
#valentinesday #hamptons #weekend #wine #rosé
    • This past month, @thequoguewildliferefuge held their annual Light The Night Winter Walk. People braved the cold and enjoyed a relaxing illuminated walk and warmed up  with @hamptoncoffee hot chocolate. The refuge also invited people to explore their Ice Harvesting exhibit. #quoguewildliferefuge #nightwalk #quogue #lightthenight #winter
    • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
⁠
You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
⁠
⁠
2. Hedlum⁠
⁠
Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
⁠
⁠
3. Aplós⁠
⁠
Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
⁠
Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
⁠
#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
    • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
⁠
2026 Seal program dates and times are as follows:⁠
⁠
Saturday, January 31st: 11am – 1pm⁠
⁠
Sunday, February 1st: 12pm – 2pm⁠
⁠
Sunday, February 15th: 11am – 1pm⁠
⁠
Saturday, February 28th: 10am – 12pm⁠
⁠
Sunday, March 1st: 11am – 1pm⁠
⁠
Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
⁠
Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
⁠
Saturday, April 11th: 9am – 11am⁠
⁠
Sunday, April 12th: 9am – 11am⁠
⁠
Saturday, April 18th: 2pm – 4pm⁠
⁠
Sunday, April 19th:  2pm – 4pm⁠
⁠
To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
⁠
#seals #hike #montauk #sealwatching #recreation
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