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Hamptons.com
July 31, 2025

A Day in the Life of Aliza Licht

Spotlight Teamby Spotlight Team
in Spotlight Magazine
Home Spotlight Magazine

By Emily White

 

The award-winning marketer, bestselling author, and “Leave Your Mark” podcast host has an extremely busy schedule. Here’s how she unwinds in the Hamptons.

 

9 a.m. Run to Sagaponack General Store

 

10:45 a.m. SoulCycle at The Barn

1:30 p.m. Hit Round Swamp Farm

2:30 p.m. T.J. Maxx moment

5 p.m. Happy hour at home!

6:30 p.m. Dinner in Sag Harbor

8:30 p.m. Sunset drives

 
Aliza, how did you get your start in marketing and brand building?

 

I wish I could say I had a plan, but I started as a pre-med student and made a last-minute pivot. I landed an internship in magazine editorial, which led me into fashion PR in the late 1990s. Working at Donna Karan and later under LVMH was a masterclass in brand building. I learned how brands create awareness, stay relevant, and evolve without losing their identity. In 2009, I launched DKNY PR Girl on Twitter, an anonymous voice that gave people a behind-the-scenes look at the fashion world. It became one of the first branded social media personalities and opened the door to everything I’ve done since. That led to my first book, Leave Your Mark—which I describe as The Devil Wears Prada meets career advice—and then On Brand, which distills everything I’ve learned about personal branding from luxury fashion to digital storytelling.

 

What is your No. 1 tip for someone looking to grow their personal brand?

 

Know who you are, and make sure how you show up reflects that. Start by defining your North Star goal. What do you want to be known for? Then set brand guardrails so everything you say and do supports that goal. Your brand should reflect your values, expertise, and unique perspective. And here’s the gut check: Does how you think you’re perceived match how others actually see you? Your online presence should be aligned with the real-life you. The magic of a strong personal brand is when your name gets mentioned in rooms you’re not in and you’re recommended for opportunities other people haven’t even heard of yet. It sets you apart, opens doors, and secures your professional longevity. What you do today might not be what you do tomorrow, but your reputation stays with you.

 

You’re the host of the “Leave Your Mark” podcast. Tell us about it!

 

I launched the “Leave Your Mark” podcast in 2019 as an extension of my book by the same name. The cover features a coffee cup with a red lipstick stain, so the tagline is “Freshly Brewed Career Advice.” Every Wednesday, I host honest, tactical conversations with dynamic guests—real people doing incredible things and sharing practical tips anyone can use, no matter the industry. I also started doing solo episodes to dive deeper into topics I care about and offer more direct advice. I’m proud that the show is now part of the Money News Network, the No. 1 business podcast network.

 

Why is the Hamptons a good place for someone to market a brand?

 

The Hamptons is a marketer’s dream in the summer. You’ve got a concentrated, influential audience that’s relaxed, present, and open to discovering new things. It’s the perfect place to create meaningful, memorable brand moments. Whether it’s a pop-up, a wellness event, or a collaboration with a local favorite, the setting allows brands to show up in a way that feels organic and elevated. And let’s be honest, when the experience is also beautiful and shareable, it only amplifies the impact.

 

Are you working on any new projects?

 

Yes! I’m almost done with my first novel, which has been such a fun and creative shift. I can’t share too much yet, but it’s set in the fashion world and has been a total passion project. At the same time, my Jewish activism has become an always-on part of my life. I report and commentate on breaking news all day, every day. As the granddaughter of four Holocaust survivors and the mom of two proudly Jewish kids, I feel a deep responsibility to speak up and keep my community on Instagram informed. It’s never been more important to stand against Jew-hatred. Silence is not an option.

 

What are some of your go-to summer spots in the Hamptons?

 

The Hamptons is my happy place. I usually start my mornings at the new and fabulous Sagaponack General Store for coffee followed by SoulCycle at The Barn. I always do a quick spin through T.J. Maxx. Round Swamp’s fresh berries are a must. I love dinner in Sag Harbor, but happy hour at home with a great barbecue is just as good. And later in the summer, a scoop from John’s Ice Cream in Montauk is the perfect way to end the day.

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LOCAL EVENTS

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Yom Kippur Morning service

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13 Woods Ln, East Hampton, NY 11937, USA
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Aperitivo (Sunset Cocktails)

October 2 @ 05:00 PM - October 2 @ 08:00 PM
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David Brighton’s Space Oddity

October 2 @ 08:00 PM - October 2 @ 10:00 PM
The Suffolk, 118 E Main Street, Riverhead NY 11901
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Aimee Martin on Waterfront Deals, Westhampton Charm, and Where She is Most at Home

Aimee Martin on Waterfront Deals, Westhampton Charm, and Where She is Most at Home

  • L’AGENCE’s Fashion Director Tara Rudes-Dann hosted a cocktail shopping event at Blue & Cream in Sag Harbor, welcoming a mix of VIP brand fans and tastemakers. Guests wore pieces from the brand’s latest ready-to-wear collections while enjoying cocktails and getting an exclusive preview of the brand’s upcoming Fall 2025 collection.⁠
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📸: Photo Credit: BFA/Madison McGaw⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#lagence #fashion #sagharbor #hamptons #bluandcream
  • Which band or artist are you looking forward to seeing perform at the Sag Harbor Music Festival?⁠
⁠
Check out the Top Hamptons Events This Weekend!⁠
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🎶 15th Annual Sag Harbor American Music Festival⁠
📅 Thur, Sept 25 – Sun, Sept 28 | Various Times⁠
📍 Sag Harbor, NY⁠
Live music all weekend at venues across town!⁠
⁠
🎬 22nd Annual Latino Film Festival⁠
📅 Thur, Sept 25 – Sat, Sept 27 | 6–9:30pm⁠
📍 LTV Studios + Sag Harbor Cinema⁠
Films from Mexico, Chile, Colombia & Switzerland/Peru.⁠
⁠
📖 David Sedaris at WHBPAC⁠
📅 Sat, Sept 27 | 8–9:30pm⁠
📍 WHBPAC, Westhampton Beach⁠
Enjoy Sedaris’ witty & hilarious storytelling!⁠
⁠
🎩 Mysteries, Deceptions & Illusions⁠
📅 Fri, Sept 26 | 6pm⁠
📍 Green Room Bar, Sag Harbor Cinema⁠
Sleight of hand with Allan Zola Kronzek.⁠
⁠
🎸 The Seismatics at Stephen Talkhouse⁠
📅 Fri, Sept 26 | 8pm⁠
📍 Stephen Talkhouse, Amagansett⁠
Rock the night away!⁠
⁠
🚚 Big Truck Day at CMEE⁠
📅 Sat, Sept 27 | 8:30am⁠
📍 Children’s Museum of the East End, Bridgehampton⁠
Kids explore the big trucks that share our roads!⁠
⁠
🎨 Family Drip Painting Workshop⁠
📅 Sat, Sept 27 | 10–11:30am⁠
📍 Pollock-Krasner House, East Hampton⁠
Create your own Pollock-inspired drip painting outdoors!⁠
⁠
🏃 Hamptons Marathon & Half⁠
📅 Sat, Sept 27 | 7am⁠
📍 Southampton, NY⁠
Run the iconic East End course!⁠
⁠
🌍 The Matthiessen Talks: Bill McKibben⁠
📅 Sun, Sept 28 | 4pm⁠
📍 Guild Hall, East Hampton⁠
Hear from the renowned climate activist & author.⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#sagharbormusicfestival #livemusic #arts #marathon #hamptons #filmfestival #latinofilmfestival
  • The most exclusive automotive event in the Hamptons returned to the grounds of the former Bridgehampton Race Circuit, The Bridge IX. Now in its ninth year, the invite-only showcase, presented by Mercedes-Maybach, featured more than 300 of the world’s rarest vehicles.⁠
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📸: The Bridge IX by Tony Laiacona⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#thebridgeIX #bridgehampton #racingcircuit #rarecars #dartcar #art
  • Check out the Top Hamptons Events This Weekend!⁠
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🎬 Splitsville: Special Q&A⁠
📅 Fri, Sept 19 | 7:30 PM⁠
📍 Sunset Theater, Westhampton Beach⁠
Don’t miss the screening + Q&A of this chaotic comedy about three couples breaking society’s rules!⁠
🔗 Click link in bio for details⁠
⁠
🎨 Dynamic Duos of the East End⁠
📅 Fri, Sept 19 | 6–7:30 PM⁠
📍 East Hampton⁠
Celebrate art pairs & their historic homes.⁠
🔗 Link in bio⁠
⁠
🖼 The 725 Art Show⁠
📅 Sat, Sept 20 | 10 AM–4 PM⁠
📍 Sag Harbor Whaling & Historical Museum⁠
Photography, sculptures, drawings & paintings by local artists!⁠
🔗 Link in bio⁠
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🎶 Zoe Obadia Trio⁠
📅 Sat, Sept 20 | 5 PM⁠
📍 The Arts Center at Duck Creek, East Hampton⁠
An evening of smooth jazz.⁠
🔗 Link in bio⁠
⁠
🎤 East End Underground: Aqua Cherry & Friends⁠
📅 Sat, Sept 20 | 7:30 PM⁠
📍 LTV Studios, Wainscott⁠
Be part of a live concert taping!⁠
🔗 Link in bio⁠
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😂 Ha Ha Hamptons Comedy Tour⁠
📅 Sat, Sept 20 | 8 PM⁠
📍 Bay Street Theater, Sag Harbor⁠
A night full of laughs!⁠
🔗 Link in bio⁠
⁠
🏃 Potatohampton 5K⁠
📅 Sun, Sept 21 | 8 AM⁠
📍 The Nathaniel Rogers House, Bridgehampton⁠
Run for fun, community, and a cause.⁠
🔗 Link in bio⁠
⁠
🍴 Cooking Class with Chef Alex⁠
📅 Sun, Sept 21 | 6:30 PM⁠
📍 R.AIRE, Hampton Bays⁠
Learn Spanish tapas & paella like a pro.⁠
🔗 Link in bio⁠
⁠
📚 Author Talk: Sin City Gangsters⁠
📅 Sat, Sept 20 | 2–3:30 PM⁠
📍 East Hampton Library⁠
Jeffrey Sussman discusses the mob’s rise.⁠
🔗 Link in bio⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#hamptons #weekens #films #comedy #art
  • Whether you are walking the fast-paced streets of New York City or taking a leisurely beach stroll in the Hamptons, there’s a slight chance you might run into Elias Friedman, known online as “The Dogist.” His adoration of dogs, combined with his passion for photography, has led him to gain over 7 million followers on Instagram. The audience at his recent Guild Hall show reflects how much people truly love their dogs and how Elias does so much more than simply take picture-perfect dog portraits. He can capture the beautiful bond between man and his best friend. His book, This Dog Will Change Your Life, is already a New York Times bestseller. Guild Hall’s lobby was filled with fans excited to get their copy signed.⁠
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His guests included local dog lovers and friends of ARF (Animal Rescue Fund of the Hamptons). Attendees had front-row seats to a “Dogist”-style encounter: a casual conversation about how the dog entered the owner’s life, followed by a quick photo shoot revealing Elias’ methods for capturing the dog’s attention (hint: It’s dog noises and treats).⁠
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I had the pleasure of talking to Elias about how “The Dogist” came to be, rescue organizations, and the Hamptons.⁠
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Let’s go back to the beginning. What inspired you to dive into photography?⁠
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We had a dark room because my dad was an amateur photographer, and I’d always liked cameras and gadgets. We had a couple of Labrador retrievers who were sort of my first muses and would happily sit for pictures. I was taking dog pictures from a young age and then fast forward to 2012 in New York City I was let go from my job and saw what other street photographers were doing like Humans of New York and The Sartorialist and thought why isn’t someone doing that for dogs and I thought I wanted to be the person, I dusted off my camera and the rest is kind of history. It took off pretty quickly because it turns out people like dogs just as much as I do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#dogist #arf #dogs #animalrescue #guildhall #hamptons
  • 167 Dune Road, Bridgehampton, NY 11932⁠
Saunders Exclusive: $42,500,000⁠
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