Wolffer Estate has really broken through to another level. Years ago, you could walk into Wolffer and sort of just blob around the vineyard after getting a glass of wine at the bar for about six dollars. If it was in the wintertime, they were just happy that you even showed up. The estate has always been beautiful, it’s never not had charm, but it just wasn’t THE SPOT if that makes sense to you.
Today it’s a completely different story. Wolffer Estate is officially iconic. It is now in demand, sexy, important, world renowned, luxurious and THE SPOT year ’round. Their wines are sensational, their story is rich with history and their vineyard has achieved the ultimate goal of any brand, undeniable desire, attention and respect by the rich. People want to be there, you want to be there, they want to be there, they love it.
I gotta be honest, I love it.
I was there the other night after making a reservation online, got my table, and felt instantly relieved that they had good wi-fi so I could Google, “How to tell if a wine is good or not.”
My wife ordered the Fatalis Fatum bottle; it’s $40 retail but at Wolffer when you’re sitting down, it’s $70, but you don’t care. We enjoyed every second of being there.
Wolffer also has figured out events, and I’m not talking about just weddings, I’m talking Wolffer events, which include the hot Hamptons ticket, “The Lighting of the Vines” which sold out well in advance, as well as their Winter Wonderland Experience, where kids can ice skate at the vineyards while you have a glass of red.
You have to hand it to the Wolffer family, specifically Joey Wolffer, who has had a huge impact on the experience at Wolffer, the brand itself, expanding into different businesses such as the fantastic restaurants that they have opened, and providing remarkable leadership with incredibly large shoes to fill. All handled with grace.
I’ll see you there this winter. It’s THE SPOT.
