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Hamptons.com
July 10, 2021

AYR Co-Founder And COO Max Bonbrest On Finding The Perfect Pair Of Jeans, The Fashion Brand’s New Hamptons Outpost, And More

Nicole Barylskiby Nicole Barylski
in Community
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AYR Co-Founder And COO Max Bonbrest

AYR, which stands for All Year Round, is switching things up this summer and relocating to the heart of East Hampton Village. The fashion brand’s Hamptons outpost will feature a selection of timeless AYR looks, as well as several exclusive items – like the French Fry t-shirt in limited-edition stripe and colorway combos and AYR’s first-ever beach towels.

 

We caught up with AYR Co-Founder and COO Max Bonbrest about the big move, finding the perfect pair of jeans, and more.

 

Why make the move from Sag Harbor to East Hampton?

 

MB: After many seasons in Sag Harbor, we were interested in trying out the energy of a new town – I grew up in East Hampton and have seen it evolve over the years. I always wished that there were more small, unique brands on the block and this year, it seems like there is an interesting mix of brands we were excited to align with. I’m happy to see neighbors like Todd Snyder and Clic added to the mix – I feel like AYR brings something unique to the village and we need some good local energy out here!

 

What initially made you want to have a presence in the Hamptons?

 

MB: I grew up in East Hampton and have always dreamt of having a shop in the neighborhood – we are thrilled to be a part of the community out East. We see so many customers come in who found us online, or in Soho, and are thrilled to have a physical space to meet the brand and shop at the beach.

 

Tell us about what shoppers will find at AYR East Hampton this summer.

 

MB: We’re touting the best of AYR – from Oprah’s beloved Deep End to the Staycation Set to our best selling denim, customers will find everything they need for a weekend at the beach and to take back to their everyday lives.

 

We are a small brand alternative to the luxury brands on the block. Female founded and female led, we are a small but mighty team of only six people – so when you come into the store you are most likely meeting one of us. I think that genuine connection is something that resonates with our customers and we’re excited to meet her at the beach!

 

Can we expect any special programming/events?

 

MB: Currently in the works! We will keep you in the loop!

 

 

AYR is known for its beloved denim. When looking for the perfect pair, what should one look for?

MB: Unlike other premium denim brands, AYR manufactures our best selling jeans in up to 48 size combinations. This allows you to find your perfect pair – making sure they anchor at your waist without gaping, that they finish right at your ankle and that the wash pattern and knee position hit in the right spot. Ultimately, what you’re looking for in a great pair of jeans is reflected in how you feel when you step out of the fitting room. Do they hold you without pinching, do they lift up your bum, and do you have room to breathe after eating a lobster roll for lunch? AYR jeans are designed to make you feel like your best self.

 

What are your summer essentials?

MB: A book and a towel!! (the latter of which we made for the season, in our favorite Deep End Blue & White stripe). The Cool Set, which is softer than clouds, the Deep End to throw over a swimsuit or pair with jean shorts, and the Linguini which has thinner-than-spaghetti straps and is perfect for a date night or BBQ with friends.

 

When on the East End, what does an ideal day/evening look like?

MB: On a day when I’m not in the shop or working from home, I’ll do a leisurely morning coffee at S&S (the best unkept secret of Springs known for their coffee and pastries, but noteworthy for the drool worthy home goods to peruse while you wait), then I’ll hit the beach with a cooler packed full of Carissa’s sandwiches, slide into an afternoon sail on 3 Mile Harbor with a picnic at sea, or finish the day at Duryea’s for sunset & their epic lobster cobb salad.

 

AYR East Hampton is located at 32 Park Place in East Hampton.

 

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Splitsville: Special Q&A with Director/Star Michael Covino

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Local Motion at The Stephen Talkhouse

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Honey Harvesting with Master Beekeeper (Cutchogue)

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INTERVIEW: Writer, Director, And Producer Austin Stark Talks “The God Committee” – Starring Kelsey Grammer, Julia Stiles, And Janeane Garofalo

INTERVIEW: Writer, Director, And Producer Austin Stark Talks "The God Committee" - Starring Kelsey Grammer, Julia Stiles, And Janeane Garofalo

  • Whether you are walking the fast-paced streets of New York City or taking a leisurely beach stroll in the Hamptons, there’s a slight chance you might run into Elias Friedman, known online as “The Dogist.” His adoration of dogs, combined with his passion for photography, has led him to gain over 7 million followers on Instagram. The audience at his recent Guild Hall show reflects how much people truly love their dogs and how Elias does so much more than simply take picture-perfect dog portraits. He can capture the beautiful bond between man and his best friend. His book, This Dog Will Change Your Life, is already a New York Times bestseller. Guild Hall’s lobby was filled with fans excited to get their copy signed.⁠
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His guests included local dog lovers and friends of ARF (Animal Rescue Fund of the Hamptons). Attendees had front-row seats to a “Dogist”-style encounter: a casual conversation about how the dog entered the owner’s life, followed by a quick photo shoot revealing Elias’ methods for capturing the dog’s attention (hint: It’s dog noises and treats).⁠
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I had the pleasure of talking to Elias about how “The Dogist” came to be, rescue organizations, and the Hamptons.⁠
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Let’s go back to the beginning. What inspired you to dive into photography?⁠
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We had a dark room because my dad was an amateur photographer, and I’d always liked cameras and gadgets. We had a couple of Labrador retrievers who were sort of my first muses and would happily sit for pictures. I was taking dog pictures from a young age and then fast forward to 2012 in New York City I was let go from my job and saw what other street photographers were doing like Humans of New York and The Sartorialist and thought why isn’t someone doing that for dogs and I thought I wanted to be the person, I dusted off my camera and the rest is kind of history. It took off pretty quickly because it turns out people like dogs just as much as I do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#dogist #arf #dogs #animalrescue #guildhall #hamptons
  • 167 Dune Road, Bridgehampton, NY 11932⁠
Saunders Exclusive: $42,500,000⁠
@jenniferwilsonhamptons 
@edbruehl @leemohlerehamptons 
@hamptonsrealestate 
⁠
Experience extraordinary coastal living with this exquisite oceanfront estate on Dune Road in Bridgehampton. ⁠
⁠
Designed by the renowned architect Francis Fleetwood, this remarkable property boasts 300 feet of private ocean frontage, complete with its own private boardwalk leading directly to the beach, all set on over 3 acres of prime land.⁠
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The charming shingle-style residence encompasses 4,200 +/- sq. ft. of luxurious living space, featuring 5 bedrooms and 5 full bathrooms, plus an additional half bath.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#duneroad #oceanfront #bridgehampton #realestate #hamptons #francisfleetwood ⁠
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  • The Hamptons have seen their fair share of collaborations and takeovers this summer. Still, nothing compares to The h.wood Group and Chase Sapphire Reserve’s transformation of Montauk hotspot Mary Lou’s into Delilah Montauk.⁠
⁠
The four-day takeover combined unforgettable dining experiences with show-stopping live entertainment featuring performances by Zack Bia, Alesso, Gwen Stefani, and DJ Pee.Wee (Anderson Paak). ⁠
⁠
Exclusively for Chase Sapphire Reserve cardholders, diners were treated to white glove hospitality and Delilah’s staples, including the famous chicken tenders and tuna tartare, and bold twists on Hamptons classics like lobster rolls, striped bass crudo, and crab and avocado toast. 

Check out more at Hamptons.com (Link in Bio)

#gwenstefani #alesso #djpeewee #chasesapphirereserve #delilahmontauk #montauk #hamptons
  • LVIS thrift shops are open Tuesdays through Saturdays 10 AM through 5 PM

donations are accepted Wednesday through Saturday 10 AM through 1 PM by appointment 

located at 95 Main St East Hampton
  • Check out the Top Hamptons Events This Weekend!⁠
⁠
🚗 The Bridge IX⁠
📅 Sat, Sept 13 | 2–7PM⁠
📍 The Bridge, Bridgehampton⁠
Over 300 rare automobiles showcased across stunning landscapes.⁠
⁠
🎬 23rd Annual Surf Movie Night⁠
📅 Fri, Sept 12 | 5:30–9PM⁠
📍 Southampton Arts Center⁠
Surfboard swap, live music & outdoor film screening. 🌊⁠
⁠
🍝 San Gennaro Feast of the Hamptons⁠
📅 Sat, Sept 13 – Sun, Sept 14 | 10AM⁠
📍 Hampton Bays⁠
Italian pastries, live entertainment & fireworks Sat @ 8:15PM 🎆⁠
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🎭 In Process: Roderick George⁠
📅 Sat, Sept 13 | 7PM⁠
📍 Guild Hall, East Hampton⁠
A special in-process presentation of The Missing Fruit (Part I).⁠
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🎤 Sheena Easton at WHBPAC⁠
📅 Sat, Sept 13 | 8PM⁠
📍 Westhampton Beach PAC⁠
Grammy-winning artist live on stage!⁠
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☕ Cars & Coffee⁠
📅 Sun, Sept 14 | 9–11AM⁠
📍 Bridgehampton Museum⁠
Classic & exotic cars, food, drinks & live music.⁠
⁠
🛍 Hampton Vintage⁠
📅 Sun, Sept 14 | 10AM–5PM⁠
📍 Westhampton Beach Village Green⁠
Shop unique vintage finds!⁠
⁠
🎶 Hamptons Festival of Music Finale⁠
📅 Sun, Sept 14 | 4PM⁠
📍 St. Luke’s Church, East Hampton⁠
Featuring Cimarosa, Berlioz & Beethoven.⁠
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🍷 Wine Dinner with Pradorey at R.AIRE⁠
📅 Tues, Sept 16 | 6:30PM⁠
📍 Hampton Bays⁠
Five-course tasting menu with exquisite wine pairings.⁠
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🎥 Toy Story 30th Anniversary Screening⁠
📅 Sept 12–15 | Various Times⁠
📍 Southampton Playhouse⁠
Celebrate Woody & Buzz’s timeless adventure!⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#carshow #hamptons #sangennaro #sangennarofeast #winedinner #bridgeIX
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