Entertainment

"I love telling a story and creating a place where people can hang out and shop," Beckman told us.

"Marie-Paule Minchelli's collections are changing and incorporating more ready-to-wear pieces that complement our clients' closets," said Paolo Pederzoli.

"Now, more than ever, people need to work with their trainers, whether it is virtually or in person, to keep up immunity and of course, mindful health," Kelvin Gary noted.

"Over the years I've talked and listened so much to some of the most interesting people, styling and giving advice. I thought I would bring it to a wider audience," Erani told us.

"As Covid has deeply impacted many traditional gyms, I saw the future of fitness going mobile," Decker told us.

Not feeling safe leaving the home to enter a beauty salon is a real fear people are living with now," Jessica Lanza noted. "We hope to alleviate their concerns by performing beauty treatments in the comfort of their home with the utmost safety precautions."

"We have always wanted to test a store in the Hamptons and this seemed like the perfect opportunity," Snyder said.

Offerings will include a special exhibition of the brand's La Prima Collection, which has been touring the globe, and much more.

"We want to ensure that everyone is safe and free to enjoy 45-minutes of health, heart and happiness delivered in the form of a Fhitting Room class," Kari Saitowitz noted.

The outdoor studio space will debut on Friday, July 17 and remain open through Monday, September 7.