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Pink is the way to party and the Breast Cancer Research Foundation (BCRF) proved that during their annual Paddle & Party for Pink benefit.

Fitness model and Instagram sensation Jen Selter celebrated her birthday at 1 OAK Southampton. Attendees, which included actress Rosario Dawson and model Nianga Niang, enjoyed a set from Jaziah.

"The Real Housewives of New York City" alum Aviva Drescher hosted a cocktail reception, along with Cosmetic Dermatologist Dr. Kenneth Mark, at 75 Main in Southampton.

When someone has a stroke or heart attack, every second counts. And in the Hamptons, there is only one place to go: the Southampton Hospital. Thanks to the efforts of President and Chief Executive Officer Robert S. Chaloner, the hospital has been fortifying its line of defense.

Breast Cancer Research Foundation's two-part Hamptons benefit kicked off with a morning paddle board race at Havens Beach in Sag Harbor. Attendees included Lena Dunham, Tracy Anderson, Laird Hamilton, Gabby Reece, Jason Sehorn, Bethenny Frankel, Breckin Meyer and more.

The annual Breast Cancer Research Foundation Hamptons event brought out Lena Dunham, Gwyneth Paltrow, Tracy Anderson, Molly Sims, Lisa Perry, Laird Hamilton, Nicole Miller, Matt Lauer, Gabby Reece, Gwyneth Paltrow's rumored beau Brad Falchuk, Jane Krakowski, Bethenny Frankel and more.

Art lovers, gallerists, collectors, and friends, gathered together for a special private showing of selected artworks from Cuba this past weekend. Joan and George Hornig hosted this unique illuminating lecture and art show by Latin American gallery owner Carla Arzente in their Water Mill home.

Shoppers stopped by Rose Dios' Stitch in Southampton for a special sales event in support of Have a Heart Community Trust. Hosted by Lucia Hwong Gordon, the afternoon included a performance from singer songwriter Maria Ellis and exclusive designs by Regina Kravitz.

Alzheimer's Association supporters gathered at the Water Mill home of Anne and Jay McInerney for a Hamptons kickoff party for the organization's annual Rita Hayworth Gala.

Attendees including Mischa Barton, Karli Kloss, Logan Lerman headed to The Surf Lodge on Friday for The League Party. The evening was hosted by Amanda Bradford, founder of The League, New York's hottest new exclusive dating app.