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Hamptons.com
March 3, 2017

A Stricter Code Enforcement In Montauk Gives Local Businesses A Boost

Nicole Barylskiby Nicole Barylski
in Community
Home Community

In the summer of 2015, Montauk had reached a breaking point. Public sexcapades in the tiny fishing village were scandalously mentioned in major publications, parking nightmares and noise violations were all too common. Some were afraid that the quaint, family-friendly Montauk they loved and had grown up with was slipping away.

But, over the past two years, Montauk has rolled out a stricter code enforcement on visitor business, which the Montauk Chamber of Commerce says has had a tremendously positive impact. The Chamber recently polled members and learned that in 2016 versus 2015, 70 percent of those polled had experienced up to 10 percent growth.

“Montauk businesses embraced stricter code enforcement after the disruptions in summer 2015 and we wanted to gauge its short- and long-term effect on the tourism economy, our number one industry,” said Laraine Creegan, Executive Director of the Montauk Chamber of Commerce. “We’re pleased that the local economy thrived despite negative publicity and a decrease in millennial age visitors from one year to another.”

Creegan credits the Chamber’s targeted outreach to “leave no footprint” visitors, such as families, nature lovers and mature adult travelers – who have as little impact as possible on the communities they visit, as a major reason for the success.

“The targeted visitor campaign achieved 95 percent lodging occupancy in August 2016 and we saw more families and mature travelers than the year before,” explained Creegan. “Nature lovers – surfers, fishermen, trail walkers, beach and ocean lovers – have always been a mainstay.”

Of the 119 poll participants, 17 businesses (14 percent) reported a ten percent or greater increase, 22 businesses (18 percent) said they had a three to ten percent increase, and 44 businesses (37 percent) broke even with last year. Ten businesses (eight percent) noted a decrease of three to ten percent, while 26 businesses (22 percent) said they had a decrease of more than ten percent.

“The business community understands that tourism can only be sustainable if it is carefully managed so that potential negative effects on the Montauk community at large and the environment are not permitted to outweigh the financial benefits,” said Arden Gardell, co-owner of 668 The Gig Shack. “We at the Chamber call it ‘responsible tourism’ and we’re encouraged that it’s working.”

In 2016, the Chamber launched its This Is Montauk campaign that includes three videos, TV and digital ads. Its goal is to portray “The End” as “an authentic vacation spot for families, outdoors and culinary tourists.” Videos that highlight the area’s appeal to families and outdoors enthusiasts were released in 2016, while a film that focuses on Montauk’s draw for foodies will debut this spring.

The campaign has already had a noticeable impact on the area. “The summer of 2016 was serene, young bar-hoppers were subdued and our hospitality businesses adjusted to the desires of visiting families and adults, as well as the community,” shared Bill Mavro, owner of Montauk Clothing Company.

This past January, the Chamber contained its targeted marketing at the New York Times Travel Show – the largest travel consumer and trade show in North America where over 500 destinations and travel suppliers were on hand.

And, a boost in revenue isn’t the only positive effect tourism has on the area. The Chamber notes that tourism allows locals to look back on Montauk’s rich history and cultural heritage, which helps the area stay true to its traditions and culture.

Beloved special events like the Farmers Market, Fall Family Festival, Montauk Friends of Erin St. Patrick’s Day Soup Sale and A Taste of Montauk help raise vital funding for Montauk that supports essential organizations such as the Montauk Food Pantry, Friends of Erin and Montauk student scholarships. When the July 4th Fireworks, a summer mainstay, was in jeopardy of being canceled due to lack of funding, the community rallied together to raise the necessary funding. This also seems to be the case for the cherished Lighting of the Lighthouse, which was canceled last year after the Friends of the Lighthouse was unable to come up with the $50,000 that was needed to fund the event. But, the Chamber recently shared on its Facebook page that the holiday tradition will return this year on Saturday November 25th and that Friends of the Lighthouse are in the midst of planning some exciting fundraisers to ensure the festive celebration returns.

“Tourism brings many economic and social benefits to our community,” added Orla Reville, business manager of the Viking Fleet.

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🐾 ARF’s Stroll to the Sea Dog Walk
📅 When: Saturday, October 11, 2025 | 9AM–12PM
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Enjoy vendors, contests, and giveaways before strolling to Main Beach.

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📅 When: Saturday, October 11, 2025 | 12PM–3PM
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All-you-can-eat chowder and soup from 20 local chefs, plus live music and a mocktail bar — all to benefit the Springs Food Pantry!

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📅 When: Sat, Oct 11 – Sun, Oct 12, 2025 | 12PM–8PM
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Celebrate Oktoberfest Sag Harbor–style! Enjoy bratwurst, pretzels, oysters, pumpkin stew, and live music by Jon Divello, Woody Boley, Greg McMullen & Jake Lear.

🎬 33rd Hamptons International Film Festival
📅 When: Thurs, Oct 9 – Mon, Oct 13, 2025 | 9AM–10PM
📍 Where: Various Locations

The 33rd edition of HIFF brings a world-class lineup of narrative and documentary films, features, and shorts from around the globe. 

🍪 Levain Bakery: Book Talk & Signing
📅 When: Saturday, October 11, 2025 | 12PM–1PM
📍 Where: BookHampton, 41 Main Street, East Hampton, NY

Meet Levain Bakery cofounders Pam Weekes & Connie McDonald and grab their new book.

🌿 26th Annual Long Pond Greenbelt Celebration
📅 When: Saturday, October 11, 2025 | 10AM–1PM
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Enjoy games, crafts, guided walks, face painting, and ice cream!

🎉 CMEE’s Big Birthday Bash!
📅 When: Saturday, October 11, 2025 | 10AM–12PM
📍 Where: SOFO, 376 Bridgehampton–Sag Harbor Tpk, Bridgehampton, NY

Join for crafts, treats, dance, and play!

🛋️ Hub Home Grand Opening Party & Open House
📅 When: Friday, October 10, 2025 | 6PM–9PM
📍 Where: HUB Home, 2183 Montauk Hwy, Bridgehampton, NY

Celebrate the grand opening of HUB Home, a curated consignment shop with luxury furnishings, art, and décor.

Check out more events at Hamptons.com (Link in Bio)
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#hamptons #arf #community #stephentalkhouse #dining #hamptonsfilmfestival
  • The 33rd Hamptons International Film Festival kicked off last Friday with the U.S. premiere of A24’s Eternity starring Elizabeth Olsen, Miles Teller, and Callum Turner.⁠
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Elizabeth Olsen attended the premiere on Friday, and on Saturday sat down with IndieWire’s Editorial Director Kate Erbland at the Sag Harbor Cinema as a part of the festival’s “A Conversation With” series. Later that day, the second “A Conversation With” took place as Ethan Hawke and moderator Alison Stewart talked about Blue Moon, as well as Hawke’s filmography. ⁠
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Sydney Sweeney received the festival’s Achievement in Acting Award following the U.S. premiere of her film Christy in East Hampton. ⁠
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Notable Guests included: Alessandro Nivola, Alec Baldwin, Amanda Peet, Tonatiuh, Miriam Shor, Lois Smith, Tim Blake Nelson, Mareille Enos, Bob Balaban, E. Jean Carroll, Roberta Kaplan, Ellen Barkin, Bernie Telsie, Bill Condon.⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#hiff #hamptonsinternationalfilmfestival #film #elizabetholsen #sydneysweeney #hamptons #hamptonsfilm⁠
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Levain Bakery is introducing a new cookie for a limited time: Peanut Butter Dark Chocolate Chip – a decadent mix of creamy and chunky peanut butter with rich dark chocolate chunks. Originally created to celebrate the opening of Levain’s Beverly Hills Bakery, this indulgent new flavor will now be available for just three days only, October 3–5, at all retail bakery locations.

To make the weekend even sweeter, guests who purchase a cookie will receive a Levain Bakery mini tote (while supplies last), a fan-favorite collectible sure to go quickly.

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  • As summer winds down and the cool breezes of fall approach, jewelry enthusiasts and fashion lovers alike are looking for the latest seasonal trends. Yael Fraynd, founder and president of Yaya Publicity, offers an insider’s perspective on what to expect this fall — especially for those embracing the chic lifestyle of the Hamptons.⁠
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