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Hamptons.com
March 18, 2019

Sixty-Something: My First Montauk Friends Of Erin St. Patrick’s Day Parade

T.J. Clementeby T.J. Clemente
in Community
Home Community

I was writing weekly for the now defunct Montauk Pioneer and had moved to live in Montauk full time. It was October and although everyone knows Montauk, living there off-season one gets to really know Montauk. The following March of 2006 assignments were being handed out for March for the large free weekly that owned the Montauk Pioneer. It seemed no one wanted to cover the Montauk St Patty’s Parade. It meant fighting traffic to get there, and blowing up a Saturday for those who already worked a five-day week. Since I lived in Montauk the traffic issue was moot and every Saturday, I used to go into town anyway. When I mentioned to East End legend Dan Rattiner who was running the editorial meeting, I had never ever been to the parade his smile widened and told me I had “quite an experience coming!” Dan’s dad was the pharmacist in Montauk and Dan lived in Montauk after his family had relocated to Montauk from New Jersey in the 1950’s. He recalled when the parade actually marched east to west not west to east like it has for the last 30 years. This coming Sunday, March 24 will be the 57th annual parade – starting at noon on Edgemere Street just west of the LIRR train station in Montauk.

Montauk off-season is quiet. You can park in the village anywhere. Going to the IGA is never a crowd problem and you have to go out of your way not to speed driving through town because there is just zero traffic. So, the morning of the parade I woke and decided to ride my road bicycle the short distance into the village. With my digital camera (pre-iPhone) and my pens, pad and paper in a backpack I was excited. I had already written articles about the parade’s Grand Marshall and also attended kick-off events at Gurney’s and the Montauket during the week. However, I had no actual idea what I was about to see when my bike rolled down the hill into the village.

Along Main Street (Route 27) and Edgemere Street and around the Village Green were 50,000 people (actually reported by the East Hampton police as that year’s estimate) the largest crowd ever to see the parade, even to this day. I locked my bike, stood in front of the Chamber of Commerce building where I bought my first Montauk St. Paddy’s Parade soup cup (I now have 12!). Carl Darenberg served me my first chowder as I proceeded to watch from next to the soup area. Many groups of bag pipers, along with various bands from fire stations from across Long Island marched past me.

There were local floats from the US Coast Guard, local businesses, and organizations. There were many local community groups and weird floats like one from a group called the “coneheads” where everyone on the float was sporting very tall SNL “coneheads.” It went on for over an hour. Fire engine sirens, bag pipe songs, brass bands rocking traditional band songs, drum units from fire and police departments proudly walked by. Antique old-time fire department apparatuses were polished and presented by their respective fire departments from all over Long Island.

Candy was tossed from floats and beads and trinkets were given by clowns and other parade participants. Even Chuck Schumer showed up to politic. The crowd was diverse and everyone wore something green. The locals were there too, but most were actually marching with the floats. This was the largest small-town big time parade I have ever seen.

I still go back every year. I see old friends, but most of all I get to feel Montauk in it’s “highest feather,” with the green stripe painted down Main Street and the flag of Ireland hanging on all the flagpoles. It has snowed, it has drizzled, it has been very cold and it has been warm. Every time after the parade I always feel the joy of spring and summer coming sooner than later.

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Hamptons Winter Theater Review: Center Stage’s “Mamma Mia” Is Bursting With Energy, Entertainment, Excitement, And Enthusiasm

Hamptons Winter Theater Review: Center Stage's "Mamma Mia" Is Bursting With Energy, Entertainment, Excitement, And Enthusiasm

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We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
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You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
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2. Hedlum⁠
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Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
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3. Aplós⁠
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Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
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Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
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#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
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