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Hamptons.com
August 17, 2020

Sixty-Something: What Will The Hamptons Look Like This Fall?

T.J. Clementeby T.J. Clemente
in Community
Home Community

There is no doubt a big change is coming to the Hamptons this fall. New homeowners are enrolling their children in the schools with many working from their new homes. Reports of extended home rentals also add to the equation. East Hampton Town Supervisor Peter Van Scoyoc even mentioned something about this new development in a recent interview. He said the Board was planning on an increase of full-time residents.

I have noticed different traffic patterns around all the back roads. In an interview that included a school principal, she mentioned the new students as part of the problem of safe spacing classes when schools reopen.

I recall talking to a former old timer who recalled how the Hamptons, specifically Montauk, changed after the war. Lots of folks started buying second homes and retiring out East. The rich always had their mansions and the farmers and local tradesman always had their modest traditionally styled homes. That changed.

An explosion of people building homes with new signature designs took hold all over the East End. There are parts of the Hamptons like North West Woods where no two houses look the same. In my opinion, the individual expressionism changed the Hamptons in many ways. It began the process of making the Hamptons more diversified.

I believe that process changed the basic population makeup of the Hamptons. It is still on-going, but will now accelerate. An indication marker might be this: until recently a major conversation point among locals I know was of the influence in the growth of the Latino community on the East End, specially in the school population. Now the talk is about the folks buying homes to exodus New York City. They openly wonder how this is going to change the town.

Beaches usually mildly populated on those magical Indian summer days of September and October may be a touch busier. No doubt the Internet will be taxed more than usual in the off-season.

Anyone who owns a boat has noticed the new increase of volume of pleasure boats in the many bays. For years, the trend was less and less boat traffic. Not that way now.

Those in favor of keeping the East End as rural as possible have not always welcomed people from NYC with open arms. On the other hand, the newcomers don’t always respect or know the traditions and legacy of those who came before them. When I moved out here, I made that a point to study know and learn as much as I could on how to blend in. Still, I had some awkward moments as will some of the new homeowners.

Until the Coronavirus, the real estate conversation circled around rich folks who purchased homes to either tear down and rebuild or covert to more luxurious summer homes. Now the new buyers are buying to live in the homes. Almost every real estate agent out on the East End is having a record-breaking year. The Community Preservation Fund Tax on home sales is also setting new records. The prestigious Ross School has seen its largest rise in application for attendance in many years. No doubt change is in the air and on the ground on the East End.

It was once said, “You either ride the wave of change or get crushed by it.”

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Beyoncé Secretly Filmed Scenes From Disney+’s “Black Is King” At East Hampton’s Guild Hall

Beyoncé Secretly Filmed Scenes From Disney+'s "Black Is King" At East Hampton's Guild Hall

  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
  • On Saturday, December 13th, Heart of the Hamptons held its highly anticipated 22nd Annual Polar Bear Plunge at the famous Cooper’s Beach in Southampton. Nearly 300 participants cheered along with the countdown before plunging into the Atlantic Ocean.⁠
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Some sported Santa hats, Santa overalls, team shirts, and of course, this year’s iconic Polar Bear Plunge cap or beanie. The plunge drew a crowd of over 600 people and raised over $350,000. ⁠
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Heart of the Hamptons’ Executive Director Molly Bishop said, “The feeling of support and togetherness was so appreciated by the staff and volunteers at HOH. We’ve had a challenging year adjusting to the increased need for our help, and knowing we have this type of support behind us means everything! Thank you to everyone who came out!” ⁠
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📸: Ron Esposito & Hamptons.com⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #polarbearplunge #southampton #heartofthehamptons
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    • Long Island Aquarium | Coral Reef
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