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January 4, 2021

Sixty-Something: The Beach Is Always There For You

T.J. Clementeby T.J. Clemente
in Community
Home Community

We can all remember walking along the beach as children, usually with our folks holding our hands. Many out east go to a beach daily, others just during a tough stretch to stare out over the sea, perhaps wondering what might happen next. Every new year brings change. To meet that change sometimes one might have to re-invent oneself. Perhaps, due to COVID-19, many folks understand this more than ever before.

While walking along the sea you see and feel the power of huge wide-open space. There is a freedom that comes during those walks to entertain a whole host of ideas, thoughts, and even memories. I, for one, can feel the memories of folks long gone while sailing or walking along the beaches. As we age, we all occasionally have wonderful memories of our youth too.

Lately a phrase thrown around is: “when things get back to normal.” In my sixty-something years, I’ve realized that the reality is things never go back to normal – over time things just become the new normal. For example, years back I used to fly to and from Washington D.C. on the Eastern Air Line Shuttle. I would just show up to the airport, go to the gate, and walk onto the plane. No reservation, no advance tickets, and no real security like today. The planes left every hour on the hour, the seats were on a first come basis, and you paid for the tickets ($75.00) the same way you now purchase treats on a plane: the flight attendants would just go up and down the plane and collect the fare as if you were on the LIRR. The promise was: “If you get there on time and the airplane is filled, we will roll out a whole new airplane – even if it’s just for you!” Due to mergers and then the attempted shoe bomber, along with 9-11-2001, all that has changed quite a bit to what we now call “the new normal.” The new normal is a need to arrive two hours before the plane is scheduled to leave, with a ticket in hand to go through security. Even then the plane might be overbooked. At the moment you can add the ultra-new normal of COVID tests and temperatures being taken before being allowed to board with mandatory mask wearing at all times.

At this point in time, the whole world is confused as to what to do to get back to a normal pattern of life with work and pleasure being safe. In truth, no one is ever totally safe, but as a society we try to put in measures to make everyone “less at risk.” In times of trouble, I always try to pick and take the best advice. I seek out doctors for sickness, lawyers for legal problems, etc. During this COVID-19 crisis, I have had the opinions of a handful of doctors, some I have known for over 50 years. The bizarre thing is there is no consensus, not one single answer or prediction of when things will be back to normal.

Instead, we live with an evolving “new normal” of wearing masks, staying six feet apart in public, no live music concerts, limited indoor dining with limited hours, and many folks working from home – if they are working at all. I am now watching friends who own businesses once again reinvent the way they do things. I have witnessed folks who have failed and lost everything. I have also witnessed a few who have mastered this disaster and are making records amounts of money. That’s what change does, it creates big losers and big winners while the rest of us try to hold on to what we have until we get comfortable to call things normal again.

For Long Islanders, especially those out on the East End, there are many beaches on the bays, along the ocean or hugging the sound. Sandy beaches to walk along to find solace, in order to figure things out. To think things out or just to remember to dream and plan. My older brother used to say, “If you don’t ride the wave of change, you will get crushed by it.” However truthful that may be while passing through the most of difficult times, I say, “Out east the beach is always there for you!”

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East Quogue's Gregory Ficara Named SASF Volunteer Of The Month

  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
  • On Saturday, December 13th, Heart of the Hamptons held its highly anticipated 22nd Annual Polar Bear Plunge at the famous Cooper’s Beach in Southampton. Nearly 300 participants cheered along with the countdown before plunging into the Atlantic Ocean.⁠
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Some sported Santa hats, Santa overalls, team shirts, and of course, this year’s iconic Polar Bear Plunge cap or beanie. The plunge drew a crowd of over 600 people and raised over $350,000. ⁠
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Heart of the Hamptons’ Executive Director Molly Bishop said, “The feeling of support and togetherness was so appreciated by the staff and volunteers at HOH. We’ve had a challenging year adjusting to the increased need for our help, and knowing we have this type of support behind us means everything! Thank you to everyone who came out!” ⁠
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📸: Ron Esposito & Hamptons.com⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #polarbearplunge #southampton #heartofthehamptons
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