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Hamptons.com
July 31, 2024

Ed Bruehl: State of the Hamptons Real Estate Market + Where It’s Heading

David Andrewsby David Andrews
in Real Estate, Trending
Home Real Estate
Ed Bruehl: State of the Hamptons Real Estate Market + Where It’s Heading

In real estate and life, Ed Bruehl has been there and back again. I’ve gotten to know him over the past years and know him as exceptionally poignant and sharp during real estate recap interviews. He always has the juice because he speaks from his head and heart. Every Summer, I make sure to catch up with Ed for his insight into the future of life and real estate in the Hamptons.

 

Ed is easily excited, and honestly, it’s fun to get him going. He piqued my attention when he talks about the New Hamptons Luxury Ranch. Not everybody needs a mansion, but everybody needs a home.  “There is more to the Hamptons than glass-walled mansions. The buyers I talk to are smart. They know the cost of new construction and renovations, so they are looking for smaller footprints so they don’t have to sacrifice luxury.”

 

More than a good quote, he gives great advice and shares an equal passion for both real estate and the Hamptons community at large. “Our industry, real estate, is all about building community, finding people their home is so personal. I’m honored to be part of that journey and I take it very seriously. Working together, I get to know my clients and customers, and their lives are important to me. That’s a major part of my drive and determination in real estate.”

 

Getting to know him over the years, as I’m sure his expansive Rolodex of longtime clients and customers have learned, Ed’s passion is contagious. That’s not to say he’s hyperbolic (okay, maybe a little). He quickly recognizes patterns and knows when to act. He is a Wall Street guy, after all.

 

“Any veteran broker who lives in the Hamptons has to learn and explore constantly, both on and off the market. I’m always studying the market, I love this stuff. I live this stuff. Still, knowing what is available and transacting are not the same; desirable properties in the Hamptons move fast.” 

 

“That’s why listening is so critical,” Ed continues. “I have to know exactly what a buyer wants and what they can invest so we can move quickly. It’s not usually “the” dream house, although that conversation is fun to learn more about their lifestyle and family needs. In reality, there are lots of dream homes in the Hamptons. Finding the right home at the right price in the right place is when you find your “dream home.”

 

It’s not just what customers want but what they are buying that is ultimately the last word. He saw firsthand the overwhelming success in marketing and selling Watermill Crossing. “I’m seeing today’s savvy buyers focusing on the 3-4 bedroom properties, and the builders are taking notice. The overwhelming success at Watermill Crossing is evidence, but I’m so excited to see the Hamptons attracting new buyers.”  

 

When Ed is excited about a property, it’s because he wants it for the future buyer. “I see the eyes light up, and I can tell they are imagining their life here in the Hamptons. I’ve been most inspired by builders who are making homes in the Hamptons more accessible to a broader buyer base.”

 

“Smart buyers can see what’s most important to them; Not everybody needs an 8-bedroom house with three of them in the basement. Obviously, that’s critical for some, but for some, it’s water access, a dock, or a school district. Everybody has their own dream!”

 

What is the biggest trend Ed sees on the buy side? “Buyers want easier luxury. So, they’re downsizing their homes and simplifying life. Instead of needing a mansion in the Hamptons, they’re looking for a smaller-footprint home to complement their properties in Florida and Aspen here in the Hamptons.”

 

As an aspirational Hamptons homeowner (i.e., a year-round render), it’s a breath of fresh air to hear his excitement about building more smaller single-family homes in the Hamptons. “Of course, quality and the age-old real estate adage, “LOCATION, LOCATION, LOCATION,” are most important. And we all know this is a unique market in the Hamptons. What’s most desirable, especially considering the cost of renovating, is still new construction. That said, I don’t think our future will be in line with the recent trend for maxed-out homes with 8-and 9 bedrooms dominating the market.” 

 

Like Ed, I’ve gotten to know many Hamptons real estate agents and have a newfound appreciation for the work they do. It’s no surprise that the most successful brokers live in the Hamptons year-round. “What, you think people don’t buy homes in September and February? Also, not every home that is for sale is necessarily on the market. I can’t stress this enough. Brokers in the city or up-island are just not able to represent you as well as a local pro who lives in the Hamptons.”

 

The Hamptons Real Estate COVID Saga is voluminous and well-told. So, we know where we’ve been, but where are we going? “Let’s have a new conversation! Obviously, the COVID surge had a big impact on pricing up and down the market. Things are evening out, and there is an ever-growing demand now for luxurious new construction homes that really focus on what is most important to buyers: luxury they can enjoy.”

 

Advice for sellers looking to consider selling their house in the future? “I’m all about uncovering value in Hamptons real estate, and my regular first comment is that you should NOT sell Hamptons real estate. Ever. It’s always too good of an investment with a rent roll. However, if you do need to sell, the goal is to capture as much value as possible. This is why I always provide a free intel report and professional photography so that you can capture the most value when and if you decide to list in the future.” 

 

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Cameron Diaz and Katherine Power Celebrate Avaline’s 4 Year Anniversary in the Hamptons

Cameron Diaz and Katherine Power Celebrate Avaline’s 4 Year Anniversary in the Hamptons

  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
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An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
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Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
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A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
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🔗 [Click Link in Bio for Event Info]⁠
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😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
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NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
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Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
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Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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  • It’s Memorial Day Weekend in The Hamptons! 

So many pop-ups, collaborations, and more! 

🎶 Chloe Caillet & Kaytranada at The Surf Lodge
📍 183 Edgemere St, Montauk, NY
📅 Saturday, May 24 | 🕓 Doors at 4PM

🔥 SlowFires NYC x Ruschmeyers Pizza Pop-Up
📍 Ruschmeyers, 161 2nd House Rd, Montauk, NY
📅 Fri, May 23 – Sat, May 24 | 🕓 4–9PM

🎨 Dolce Vita Pop-Up in Southampton
📍 95 Main Street, Southampton, NY
📅 Fri, May 23 – Sun, May 25 | 🕚 11AM–3PM
Dolce Vita x Down the Street’s Summer Art Series: view new art drops, shop, and enjoy seasonal treats.

👜 Lands’ End x Round Swamp Farm
📍 Round Swamp MTK – 71 S Elmwood Ave, Montauk
📍 Round Swamp BH – 97 School Street, Bridgehampton, NY
📅 Fri, May 23 – Sat, May 24 | 🕣 8:30AM–6PM
Get a custom tote with any $200+ purchase—1 per customer.
📸 AD: Ryan Woehler | 📷: Chris Klinge | 👗: Jenny Huebner | 📸 Asst: Dan Kleinschmidt

🎤 Hello Brooklyn at The Stephen Talkhouse
📍 161 Main St, Amagansett, NY
📅 Saturday, May 24 | 🕥 10:30PM
It’s not a true Hamptons weekend without a night at Talkhouse! Dance the night away with Hello Brooklyn.

🍪 Levain Bakery X John’s Drive-In
📍 Levain Bakery, 354 Montauk Hwy, Wainscott, NY
📅 Starts May 23 | 🕗 8AM–5PM
Thick, gooey Levain cookies + classic scoops from John’s = summer magic.

🪩 Silent Disco Dance Party at Guild Hall
📍 158 Main St, East Hampton, NY
📅 Sunday, May 25 | 🕗 8–11PM
Dance in the garden!

🪁 Kites for Kids Benefit at Main Beach
📍 101 Ocean Ave, East Hampton, NY
📅 Saturday, May 24 | 🕑 2–5PM
Decorate & fly a kite—all proceeds benefit the Eleanor Whitmore Early Childhood Center.
📸 Photo Credit: John Musnicki

🍻 Jon Divello at Kidd Squid
📍 11 Spring St, Sag Harbor, NY
📅 Sunday, May 25 | 🕔 5–7PM
Live music + fresh brews = perfect weekend vibes.

🌸 Garden Club of East Hampton’s Garden Party
📍 Mulford Farm, 10 James Lane, East Hampton, NY
📅 Friday, May 23 | 🕕 6–8PM
Enjoy hors d’oeuvres, drinks, and a Silent Auction featuring art, books, and more.

🌿 Jenni Kayne’s Hamptons Kickoff
Celebrate summer with in-store events all weekend long at the Amagansett Store and the Southampton Store!
📸 Photo Credit: Holly Sarah Burgess

Tap the link in bio for info!
  • My curiosity piqued when I saw the new, shovel-ready plans at 28 Pepperidge Lane in Amagansett. Included with this nearly two-acre property, are sophisticated and luxurious plans by the firm Resolution: 4 Architecture (RES4). New construction in the Hamptons isn’t easy—but what if your dream home could be architect-designed and delivered directly to you? What is the latest in prefab architecture in 2025?⁠
⁠
To explore this intriguing approach further, Scott connected me directly with Robert Luntz, the co-founder of RES4. See our conversation on redefining luxury through modern modular design, its growing relevance in the Hamptons, and the future of high-end prefabrication.⁠
⁠
For more information about the plans in place at 28 Pepperidge Lane, Amagansett, contact Scott Bradley.⁠
⁠
RES4 has been a pioneer in modern prefab architecture. What inspired you to focus on this method of construction?⁠
⁠
We’ve spent over two decades innovating ways to deliver exceptional, modern homes efficiently and affordably. Our modular methodology uniquely allows us to combine luxury, precision, and accessibility, transforming the landscape of high-end housing by delivering refined design to a broader market.⁠
⁠
@resolution4architecture @hamptons_waterman_lifestyle @hamptonsrealestate⁠
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Read the full interview at Hamptons.com. (Link in Bio)⁠
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#architecture #hamptons #hamptonsrealestate #luxury⁠
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