Subscribe to Guide
No Result
View All Result
Hamptons.com
  • Spotlight Magazine
  • Lifestyle
    • Featured
    • Entertainment
    • Arts
    • Community
    • Dining
    • Recreation
    • Trending
  • Events
    • Events Calendar
    • Post an Event
    • Gallery
  • Real Estate
    • Real Estate Features
    • Search Real Estate
      • Open Houses
      • Search Sales
      • Search Rentals
    • Title Insurance
    • Happening In The Hamptons Podcast
  • Live Cameras
    • All Live Cameras
    • Live Weather Cams
    • Amagansett, Atlantic Avenue Beach
    • Bridgehampton, West Scott Cameron Beach
    • East Hampton Village, Main Beach
    • East Hampton Village, Main Street
    • East Hampton Village, Newtown Lane
    • Hampton Bays, Ponquogue Beach
    • Hampton Bays, Ponquogue Bridge
    • Hampton Bays, Shinnecock Fishing Dock
    • Hampton Bays, Tiana Beach
    • Long Island Aquarium | Coral Reef
    • Long Island Aquarium | Penguins
    • Long Island Aquarium | Shark Tank
    • Montauk, Downtown Circle
    • Montauk, Lars Simenson Skatepark
    • Montauk, Gin Beach & Inlet
    • Montauk, Sunset Beach & Inlet
    • Sagaponack, Sagg Main Beach
    • Sag Harbor, Foster Memorial Beach
    • Sag Harbor, Long Wharf Marina
    • Sag Harbor, Main Street (South)
    • Sag Harbor, Windmill Beach & Bay
    • Shelter Island, South Ferry
    • Southampton, 39A to Montauk Hwy Merge
    • Southampton, Conscience Point Marina
    • Southampton Village, Coopers Beach
    • Southampton Village, Main Street (South)
    • Southampton Village, Main Street (North)
    • Southampton Village, Main Street (Hildreths)
    • Westhampton Village, Main Street (East)
    • Westhampton Village, Rogers Beach
  • Public WiFi
    • Public WiFi Map
    • Public Wi-Fi Support
  • Spotlight Magazine
  • Lifestyle
    • Featured
    • Entertainment
    • Arts
    • Community
    • Dining
    • Recreation
    • Trending
  • Events
    • Events Calendar
    • Post an Event
    • Gallery
  • Real Estate
    • Real Estate Features
    • Search Real Estate
      • Open Houses
      • Search Sales
      • Search Rentals
    • Title Insurance
    • Happening In The Hamptons Podcast
  • Live Cameras
    • All Live Cameras
    • Live Weather Cams
    • Amagansett, Atlantic Avenue Beach
    • Bridgehampton, West Scott Cameron Beach
    • East Hampton Village, Main Beach
    • East Hampton Village, Main Street
    • East Hampton Village, Newtown Lane
    • Hampton Bays, Ponquogue Beach
    • Hampton Bays, Ponquogue Bridge
    • Hampton Bays, Shinnecock Fishing Dock
    • Hampton Bays, Tiana Beach
    • Long Island Aquarium | Coral Reef
    • Long Island Aquarium | Penguins
    • Long Island Aquarium | Shark Tank
    • Montauk, Downtown Circle
    • Montauk, Lars Simenson Skatepark
    • Montauk, Gin Beach & Inlet
    • Montauk, Sunset Beach & Inlet
    • Sagaponack, Sagg Main Beach
    • Sag Harbor, Foster Memorial Beach
    • Sag Harbor, Long Wharf Marina
    • Sag Harbor, Main Street (South)
    • Sag Harbor, Windmill Beach & Bay
    • Shelter Island, South Ferry
    • Southampton, 39A to Montauk Hwy Merge
    • Southampton, Conscience Point Marina
    • Southampton Village, Coopers Beach
    • Southampton Village, Main Street (South)
    • Southampton Village, Main Street (North)
    • Southampton Village, Main Street (Hildreths)
    • Westhampton Village, Main Street (East)
    • Westhampton Village, Rogers Beach
  • Public WiFi
    • Public WiFi Map
    • Public Wi-Fi Support
No Result
View All Result
Hamptons.com
May 25, 2022

Frances Valentine Founder, Elyce Arons Talks About the New Store in Southampton, Fashion Trends, and the Hamptons

Diana Kirakossianby Diana Kirakossian
in Community, Trending
Home Community
Frances Valentine is located at 42 Jobs Lane, Southampton, NY

After launching “Kate Spade New York” in 1993, the trio comprised of Kate Spade, her husband Andy Spade, and her beloved friend Elyce Arons launched their new colorful brand: “Frances Valentine” in 2016. Currently, Frances Valentine has 5 shops located in New York, Palm Beach, Sag Harbor, Houston and Southampton.

 

Frances Valentine’s Southampton storefront marks the brand’s fifth store! Located on Southampton’s coveted Jobs Lane. 

 

“We set out to create a modern lifestyle brand with a joyful perspective. At Frances Valentine we believe personal style is a mood-boosting, conversation-sparking, confidence-building celebration of a life well lived,” said Elyce Arons about Frances Valentine. 

 

The store offers unique, vintage-modern pieces with a mid-century decor with colorful vintage rugs in true Frances Valentine fashion, all in a clean and vibrant space.

 

Frances Valentine Founder, Elyce Arons spoke to Hamptons.com about the new store in Southampton, fashion trends, and the Hamptons. 

 

How would you define your brand identity? 

 

EA: Frances Valentine makes fashion feel fun again with clothes and accessories that transcend trends and spark joy. We are known for our use of bold color and prints, classic silhouettes and creation of legendary style.

 

How would you depict the brand nowadays- and how did it evolve through the years?

 

EA: We launched Frances Valentine with handbags and footwear, but beginning in 2019 we added jewelry, apparel and other accessories. It all happened organically, with our customers requesting pieces from the styling in our campaign photoshoots. I love clothes, especially vintage pieces with history, so it was an easy request to fill!

 

Does your brand name have a specific meaning?

 

EA: Frances and Valentine are family names put together to symbolize a woman. She is your best friend, favorite aunt, your sister, daughter or mother. That amazing, funny, inspirational, optimistic woman in your life.

 

What is a typical workday for you?

 

EA: I am a farm girl, so I still wake up at 5:30 or 6:00 AM every day. I read my newspapers (WWD, BOF and WSJ) and then head into work around 8:30 AM. Every day is different, but our team has a schedule and a rhythm. It depends on the season, but we could be designing spring, showing fall to wholesalers, and selling summer all at the same time! Most of my days are a combination of design, marketing, retail, wholesale or general business meetings, and I love every minute of it!

 

Can you tell us your favorite product from Frances Valentine? 

 

EA: I love everything in our collections, but one of my go-to pieces is my wool fisherman sweater. It is a classic!

 

What is one of your favorite fashion trends right now?

 

EA: Pickleball! We just made really fun paddles with our floral explosion print on them.

 

Can you tell us why you decided to open a store here in Southampton?

 

EA: Southampton feels like home to me because I spend so much time here. We have had our house here since 2001, but were renters long before that. The thing I love the most is the friendly community in Southampton – every neighbor near our store came in to say hello, good luck, and that they are glad we are here. So nice!

 

What do you like about the Hamptons? And what do you do while you are there? 

 

EA: I think my favorite thing about the Hamptons is the light at the end of the day – it is almost pink. One can completely understand why so many artists moved here. Mostly I garden, cook, go to the beach, and play tennis when not working.

 

What inspired you to choose such colorful and floral designs for your stores?

 

EA: Our stores are actually pretty simple in design because most of our products are so colorful and bold!

 

What’s next for you and Frances Valentine? 

 

EA: We have so many plans for the future. We are working on a lot of things that will be a surprise next year, but this year we have a few more new stores planned and we just launched our beach pieces (beach umbrella, beach chair, beach towels, and pool float). We have new things coming all summer and fall!

 

To shop Frances Valentine, visit FrancesValentine.com

Sign up for our weekly newsletter!

Get the top Hamptons events and latest scoop!

What's Happening in the Hamptons

Related Posts

Top Hamptons Events This Weekend: June 27th, 2025
Entertainment

Top Hamptons Events This Weekend: June 27th, 2025

June 27, 2025
The Oakley-Leicht Team: Experience, Teamwork, and a Full-Service Approach
Real Estate

The Oakley-Leicht Team: Experience, Teamwork, and a Full-Service Approach

June 27, 2025
LIBERTINE Fashion House Returns to Sag Harbor Village for One Week Only
Arts

LIBERTINE Fashion House Returns to Sag Harbor Village for One Week Only

June 27, 2025

Search Articles

No Result
View All Result

LOCAL EVENTS

Events

28
Jun
28
Jun
-
29
Jun

3rd Annual East Hampton Art Affair at Herrick Park

June 28 @ 10:00 AM - June 29 @ 05:00 PM
Herrick Park
28
Jun
28
Jun
-
28
Jun

En Plein Air with Howard Rose at The Nathaniel Rogers House

June 28 @ 10:00 AM - June 28 @ 01:00 PM
2539 Montauk Highway, Bridgehampton, NY 11932
28
Jun
28
Jun
-
28
Jun

Zigmund’s Chair Pose Byoc

June 28 @ 12:00 PM - June 28 @ 02:00 PM
158 Main Street East Hampton, NY 11937 United States
28
Jun
28
Jun
-
28
Jun

Sushi by Boū’s Exclusive Tuna Tour Debuts in the Hamptons

June 28 @ 01:00 PM - June 28 @ 04:00 PM
7 Beach Lane, West Hampton Beach, NY 11978
28
Jun
28
Jun
-
28
Jun

Springs Garden Party

June 28 @ 04:00 PM - June 28 @ 07:00 PM
248 Old Stone Highway, East Hampton, NY 11937
Load more listings
Next Post
The Perfect Hamptons Memorial Day Weekend Plan

The Perfect Hamptons Memorial Day Weekend Plan

    Facebook Twitter Instagram Youtube
    Hamptons.com

    Saunders Broadcasting Corp.

    Phone: 631-613-8440
    Email: [email protected]
    Facebook: Facebook.com/HamptonsOnline
    Twitter: @Hamptons
    Instagram: @HamptonsOnline

    About Us | Contact Us

    Hamptons.com

    • Lifestyle
    • Events
    • Real Estate
    • Live Cameras
    • Public WiFi

    Subscribe

    Sign up for our weekly newsletter!

    Get the top Hamptons events and latest scoop!

    © 2025 Hamptons.com | All rights reserved
    Saunders Broadcasting Corp.
    Terms & Conditions | Privacy Policy | About Us | Contact Us

    No Result
    View All Result
    • Spotlight Magazine
    • Lifestyle
      • Featured
      • Entertainment
      • Arts
      • Community
      • Dining
      • Recreation
      • Trending
    • Events
      • Events Calendar
      • Post an Event
      • Gallery
    • Real Estate
      • Real Estate Features
      • Search Real Estate
        • Open Houses
        • Search Sales
        • Search Rentals
      • Title Insurance
      • Happening In The Hamptons Podcast
    • Live Cameras
      • All Live Cameras
      • Live Weather Cams
      • Amagansett, Atlantic Avenue Beach
      • Bridgehampton, West Scott Cameron Beach
      • East Hampton Village, Main Beach
      • East Hampton Village, Main Street
      • East Hampton Village, Newtown Lane
      • Hampton Bays, Ponquogue Beach
      • Hampton Bays, Ponquogue Bridge
      • Hampton Bays, Shinnecock Fishing Dock
      • Hampton Bays, Tiana Beach
      • Long Island Aquarium | Coral Reef
      • Long Island Aquarium | Penguins
      • Long Island Aquarium | Shark Tank
      • Montauk, Downtown Circle
      • Montauk, Lars Simenson Skatepark
      • Montauk, Gin Beach & Inlet
      • Montauk, Sunset Beach & Inlet
      • Sagaponack, Sagg Main Beach
      • Sag Harbor, Foster Memorial Beach
      • Sag Harbor, Long Wharf Marina
      • Sag Harbor, Main Street (South)
      • Sag Harbor, Windmill Beach & Bay
      • Shelter Island, South Ferry
      • Southampton, 39A to Montauk Hwy Merge
      • Southampton, Conscience Point Marina
      • Southampton Village, Coopers Beach
      • Southampton Village, Main Street (South)
      • Southampton Village, Main Street (North)
      • Southampton Village, Main Street (Hildreths)
      • Westhampton Village, Main Street (East)
      • Westhampton Village, Rogers Beach
    • Public WiFi
      • Public WiFi Map
      • Public Wi-Fi Support

    © 2025 Hamptons.com | All rights reserved
    Saunders Broadcasting Corp.
    Terms & Conditions | Privacy Policy | About Us | Contact Us