Health and Beauty Icon Hannah Bronfman on Launching HBFIT

Any one word would be incomplete in describing Hannah Bronfman—she is a health and beauty icon, entrepreneur, Key Opinion Leader, mother, DJ, author, activist, New Yorker… It’s fair to say she’s a powerhouse. Beyond her own brand, HBFIT, Hannah is an engaged activist who uses her platform to support countless minority and women-owned businesses. As her expansive network of loyal followers knows from her content on social media, she is as knowledgeable as she is relatable. Hannah talked with us about her many roles as a leader in the world of health, fitness, and beauty.

Congratulations on the launch of HBFIT 2.0! What type of exclusive content can users expect from the app?

Subscribers can expect to see me vlogging, Q&A’s, cooking videos, beauty routines, workouts and more! An interesting content vertical of HBFIT is also travel. My followers on IG know how much I love to travel and curate the best itineraries so I’m now sharing my travel guides for all the places I visit on HBFIT. We partnered with various places (spas, workout studios, wellness hubs, etc) for the travel guides so subscribers can experience these destinations like I do! 

Are there any upcoming HBFIT launches or drops you can share more about?

We just had our wind-down launch which featured our spa headband and muslin cloths and this fall we will be doing a restock of our sweat sets in new cute colors.

What was your inspiration for writing your book, “Do What Feels Good”?

As I approached my 30’s I realized that I had so much knowledge as it pertained to my health journey and health and wellness in general. I wanted to share everything I have learned from, testing out every diet under the sun, the wellness experts that led me in the right direction, the herbs, the self-healing techniques etc with my community because, if I knew all of this when I was in my twenties, I could have avoided the burnout, the bloat, the brain fog and more.

Supporting women and minority-owned businesses is a core value of HBFIT – what advice do you share the most with young entrepreneurs?

Don’t fall in love with your business. So many young entrepreneurs get emotionally invested in their business and that can prevent you from seeing when you need to pivot or rework strategies if something is not working. If you are able to step back and look at your business rationally and know when changes need to be made then you can grow your business and are less likely to be stagnant. Almost all industries are rapidly changing so businesses need to be able to adapt.

You and your husband Brendan Fallis are both DJs…so, who gets the aux cable in the car?

We alternate who plays music. Lately, it’s been me playing Beyonce Renaissance on repeat.

Where is your favorite place to go dancing in the Hamptons?

Our yard, barefoot with friends around our firepit.