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Hamptons.com
September 4, 2020

INTERVIEW: Veronica Beard Co-Founders, Veronica Swanson Beard And Veronica Miele Beard, On Their Eponymous Label, What Inspires Them, VB Gives Back And More

Lindsay Aitkenby Lindsay Aitken
in Entertainment
Home Entertainment

Can you think back to a time when you were going from one place to the next absolutely dreading an inevitable quick turn-around and outfit change at home in-between Point A and Point B? Well, Veronica Beard, the sophisticated yet casual womenswear brand, has solved this problem for you. Veronica Beard clothing, shoes, and accessories are perfect for on-the-go women who need durable, fashionable, and versatile clothing that brings them from the morning through the night. While their roots are in fashion, they give consumers more than just clothing. Veronica Beard publishes informative blog posts that cover an array of topics, gives back to communities and people in need, and uses their platform to bring awareness to health and social issues.

We were lucky enough to interview the sister-in-law team and founders of Veronica Beard, Veronica Swanson Beard and Veronica Miele Beard, about the company, its initiatives, and their lives as mothers and fashionistas.

Who is the Veronica Beard woman?

VMB: We believe our greatest advantage is that we are women designing for women everywhere! We love designing pieces that she lives her life in, making it easy for her to get dressed regardless of the occasion, her age, stage in life or profession.

VSB: We also want to design pieces for women who live a more casual lifestyle. That has been a focus for resort and going into spring.

During quarantine, how did each of you balance being mothers and wives, running your business, and working to support charities while finding time for yourselves?

VMB: It was hard, but I just tried to do my best for my family—I loved being assistant chef to my kids and I ended up taking most of my Zoom calls from my car. We also launched our non-medical leopard face mask (/veronicabeard.com), which is now available in our retail stores and online. For every face mask purchased, we will donate a mask to our #VBGIVESBACK partner of the quarter.

VSB: I don’t really have a home office, so I turned the basement—where my boys usually play knee hockey—into my bunker where I could get work done, practice yoga and take Zoom calls. I’ve spent so much time with my kids, who have missed a lot of time with me as I built VB over the years. There’s been so much pain during this period, but I will always remember being with them fondly.

Your VB Gives Back initiative is incredible! With so many charities around the country, how do you pick the ones to partner with?

VSB: Each quarter, we highlight a different woman and her charity, donating a portion of sales from every online transaction back to the cause all day, every day so that those who are most vulnerable can get the support they need. This quarter, we’re thrilled to be working with Sarah Alter and JDRF. When my sons’ best friend was diagnosed with type 1 diabetes it rocked everyone’s world. This incredibly gifted athletic boy had to rethink every part of his life. It was humbling to witness his and his family’s commitment to the new normal with T1D. JDRF became the resource and community for his mom, who is also one of my dearest friends, and their family. It was through her that I learned about the amazing work they do to advance science, improve the lives affected by T1D and find cures.

What are a few pieces from your summer collection neither of you can live without right now?

VMB: The Nikasha Tie-Dye Pullover, Carly High-Rise Kick Flare Jean, Elsy Embossed Leather Belt and Miriam Mules.

VSB: The Camilla Zebra Top, Arya Straight-Leg Cargo Jean, Josephine Floral Dress, Davina Crocodile Embossed Belt and Dacey Clog.

Your lines are sophisticated yet extremely versatile. What inspires each of you the most while designing and what does your creative process look like?

VMB: I’m always inspired by street style moments and seeing what women are wearing in real life. Our two perspectives are what make this brand so unique and genuine and while we don’t always agree on every minute decision or design detail, we are always aligned on the big picture when we’re designing a new collection.

VSB: I’m always inspired by past decades, but I love mixing new and old during the design process. When we’re having a conversation about a new collection or collaboration it’s so motivating because we feed off each other’s ideas and can come up with a concept that’s exciting and evocative of both our personalities—we’re very different in terms of our style—It’s an east coast meets west coast vibe.

What is each of your favorite trends this summer?

VMB: Anything tie-dye!

VSB: I’m loving all of the floral and animal prints!

For more information, visit veronicabeard.com.

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LOCAL EVENTS

Events

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Jun
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Toy Hospital

June 2 @ 04:00 PM - June 2 @ 05:00 PM
2478 Main Street, Bridgehampton, NY 11932
03
Jun
03
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03
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Summer Perler Bead Crafting

June 3 @ 04:00 PM - June 3 @ 05:00 PM
2478 Main Street Bridgehampton ny 11932
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Jun
04
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Life & Figure Drawing with instructor Bruce Lieberman

June 4 @ 05:30 PM - July 16 @ 08:30 PM
The Nathanial Rogers house, 2539 Montauk Highway Bridgehampton NY 11932
05
Jun
05
Jun
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16
Jun

Mazel Toned

June 5 @ 09:00 AM - June 16 @ 09:45 AM
The Hampton Synagogue
05
Jun
05
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5 Rosés and 5 Courses: An Almond and Channing Daughters Collaboration

June 5 @ 06:30 PM - June 5 @ 10:30 PM
Almond Restaurant 1 Ocean Road, Bridgehampton, NY 11932
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Mobile Fitness Brand Hosting Outdoor Classes To Raise Funds For Mashashimuet Park Playground

Mobile Fitness Brand Hosting Outdoor Classes To Raise Funds For Mashashimuet Park Playground

  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
⁠
An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
⁠
Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
⁠
A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
⁠
NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
⁠
🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
⁠
Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
⁠
Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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  • It’s Memorial Day Weekend in The Hamptons! 

So many pop-ups, collaborations, and more! 

🎶 Chloe Caillet & Kaytranada at The Surf Lodge
📍 183 Edgemere St, Montauk, NY
📅 Saturday, May 24 | 🕓 Doors at 4PM

🔥 SlowFires NYC x Ruschmeyers Pizza Pop-Up
📍 Ruschmeyers, 161 2nd House Rd, Montauk, NY
📅 Fri, May 23 – Sat, May 24 | 🕓 4–9PM

🎨 Dolce Vita Pop-Up in Southampton
📍 95 Main Street, Southampton, NY
📅 Fri, May 23 – Sun, May 25 | 🕚 11AM–3PM
Dolce Vita x Down the Street’s Summer Art Series: view new art drops, shop, and enjoy seasonal treats.

👜 Lands’ End x Round Swamp Farm
📍 Round Swamp MTK – 71 S Elmwood Ave, Montauk
📍 Round Swamp BH – 97 School Street, Bridgehampton, NY
📅 Fri, May 23 – Sat, May 24 | 🕣 8:30AM–6PM
Get a custom tote with any $200+ purchase—1 per customer.
📸 AD: Ryan Woehler | 📷: Chris Klinge | 👗: Jenny Huebner | 📸 Asst: Dan Kleinschmidt

🎤 Hello Brooklyn at The Stephen Talkhouse
📍 161 Main St, Amagansett, NY
📅 Saturday, May 24 | 🕥 10:30PM
It’s not a true Hamptons weekend without a night at Talkhouse! Dance the night away with Hello Brooklyn.

🍪 Levain Bakery X John’s Drive-In
📍 Levain Bakery, 354 Montauk Hwy, Wainscott, NY
📅 Starts May 23 | 🕗 8AM–5PM
Thick, gooey Levain cookies + classic scoops from John’s = summer magic.

🪩 Silent Disco Dance Party at Guild Hall
📍 158 Main St, East Hampton, NY
📅 Sunday, May 25 | 🕗 8–11PM
Dance in the garden!

🪁 Kites for Kids Benefit at Main Beach
📍 101 Ocean Ave, East Hampton, NY
📅 Saturday, May 24 | 🕑 2–5PM
Decorate & fly a kite—all proceeds benefit the Eleanor Whitmore Early Childhood Center.
📸 Photo Credit: John Musnicki

🍻 Jon Divello at Kidd Squid
📍 11 Spring St, Sag Harbor, NY
📅 Sunday, May 25 | 🕔 5–7PM
Live music + fresh brews = perfect weekend vibes.

🌸 Garden Club of East Hampton’s Garden Party
📍 Mulford Farm, 10 James Lane, East Hampton, NY
📅 Friday, May 23 | 🕕 6–8PM
Enjoy hors d’oeuvres, drinks, and a Silent Auction featuring art, books, and more.

🌿 Jenni Kayne’s Hamptons Kickoff
Celebrate summer with in-store events all weekend long at the Amagansett Store and the Southampton Store!
📸 Photo Credit: Holly Sarah Burgess

Tap the link in bio for info!
  • My curiosity piqued when I saw the new, shovel-ready plans at 28 Pepperidge Lane in Amagansett. Included with this nearly two-acre property, are sophisticated and luxurious plans by the firm Resolution: 4 Architecture (RES4). New construction in the Hamptons isn’t easy—but what if your dream home could be architect-designed and delivered directly to you? What is the latest in prefab architecture in 2025?⁠
⁠
To explore this intriguing approach further, Scott connected me directly with Robert Luntz, the co-founder of RES4. See our conversation on redefining luxury through modern modular design, its growing relevance in the Hamptons, and the future of high-end prefabrication.⁠
⁠
For more information about the plans in place at 28 Pepperidge Lane, Amagansett, contact Scott Bradley.⁠
⁠
RES4 has been a pioneer in modern prefab architecture. What inspired you to focus on this method of construction?⁠
⁠
We’ve spent over two decades innovating ways to deliver exceptional, modern homes efficiently and affordably. Our modular methodology uniquely allows us to combine luxury, precision, and accessibility, transforming the landscape of high-end housing by delivering refined design to a broader market.⁠
⁠
@resolution4architecture @hamptons_waterman_lifestyle @hamptonsrealestate⁠
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Read the full interview at Hamptons.com. (Link in Bio)⁠
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#architecture #hamptons #hamptonsrealestate #luxury⁠
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