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Hamptons.com
September 4, 2020

INTERVIEW: Veronica Beard Co-Founders, Veronica Swanson Beard And Veronica Miele Beard, On Their Eponymous Label, What Inspires Them, VB Gives Back And More

Lindsay Aitkenby Lindsay Aitken
in Entertainment
Home Entertainment

Can you think back to a time when you were going from one place to the next absolutely dreading an inevitable quick turn-around and outfit change at home in-between Point A and Point B? Well, Veronica Beard, the sophisticated yet casual womenswear brand, has solved this problem for you. Veronica Beard clothing, shoes, and accessories are perfect for on-the-go women who need durable, fashionable, and versatile clothing that brings them from the morning through the night. While their roots are in fashion, they give consumers more than just clothing. Veronica Beard publishes informative blog posts that cover an array of topics, gives back to communities and people in need, and uses their platform to bring awareness to health and social issues.

We were lucky enough to interview the sister-in-law team and founders of Veronica Beard, Veronica Swanson Beard and Veronica Miele Beard, about the company, its initiatives, and their lives as mothers and fashionistas.

Who is the Veronica Beard woman?

VMB: We believe our greatest advantage is that we are women designing for women everywhere! We love designing pieces that she lives her life in, making it easy for her to get dressed regardless of the occasion, her age, stage in life or profession.

VSB: We also want to design pieces for women who live a more casual lifestyle. That has been a focus for resort and going into spring.

During quarantine, how did each of you balance being mothers and wives, running your business, and working to support charities while finding time for yourselves?

VMB: It was hard, but I just tried to do my best for my family—I loved being assistant chef to my kids and I ended up taking most of my Zoom calls from my car. We also launched our non-medical leopard face mask (/veronicabeard.com), which is now available in our retail stores and online. For every face mask purchased, we will donate a mask to our #VBGIVESBACK partner of the quarter.

VSB: I don’t really have a home office, so I turned the basement—where my boys usually play knee hockey—into my bunker where I could get work done, practice yoga and take Zoom calls. I’ve spent so much time with my kids, who have missed a lot of time with me as I built VB over the years. There’s been so much pain during this period, but I will always remember being with them fondly.

Your VB Gives Back initiative is incredible! With so many charities around the country, how do you pick the ones to partner with?

VSB: Each quarter, we highlight a different woman and her charity, donating a portion of sales from every online transaction back to the cause all day, every day so that those who are most vulnerable can get the support they need. This quarter, we’re thrilled to be working with Sarah Alter and JDRF. When my sons’ best friend was diagnosed with type 1 diabetes it rocked everyone’s world. This incredibly gifted athletic boy had to rethink every part of his life. It was humbling to witness his and his family’s commitment to the new normal with T1D. JDRF became the resource and community for his mom, who is also one of my dearest friends, and their family. It was through her that I learned about the amazing work they do to advance science, improve the lives affected by T1D and find cures.

What are a few pieces from your summer collection neither of you can live without right now?

VMB: The Nikasha Tie-Dye Pullover, Carly High-Rise Kick Flare Jean, Elsy Embossed Leather Belt and Miriam Mules.

VSB: The Camilla Zebra Top, Arya Straight-Leg Cargo Jean, Josephine Floral Dress, Davina Crocodile Embossed Belt and Dacey Clog.

Your lines are sophisticated yet extremely versatile. What inspires each of you the most while designing and what does your creative process look like?

VMB: I’m always inspired by street style moments and seeing what women are wearing in real life. Our two perspectives are what make this brand so unique and genuine and while we don’t always agree on every minute decision or design detail, we are always aligned on the big picture when we’re designing a new collection.

VSB: I’m always inspired by past decades, but I love mixing new and old during the design process. When we’re having a conversation about a new collection or collaboration it’s so motivating because we feed off each other’s ideas and can come up with a concept that’s exciting and evocative of both our personalities—we’re very different in terms of our style—It’s an east coast meets west coast vibe.

What is each of your favorite trends this summer?

VMB: Anything tie-dye!

VSB: I’m loving all of the floral and animal prints!

For more information, visit veronicabeard.com.

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  • Whether you are walking the fast-paced streets of New York City or taking a leisurely beach stroll in the Hamptons, there’s a slight chance you might run into Elias Friedman, known online as “The Dogist.” His adoration of dogs, combined with his passion for photography, has led him to gain over 7 million followers on Instagram. The audience at his recent Guild Hall show reflects how much people truly love their dogs and how Elias does so much more than simply take picture-perfect dog portraits. He can capture the beautiful bond between man and his best friend. His book, This Dog Will Change Your Life, is already a New York Times bestseller. Guild Hall’s lobby was filled with fans excited to get their copy signed.⁠
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His guests included local dog lovers and friends of ARF (Animal Rescue Fund of the Hamptons). Attendees had front-row seats to a “Dogist”-style encounter: a casual conversation about how the dog entered the owner’s life, followed by a quick photo shoot revealing Elias’ methods for capturing the dog’s attention (hint: It’s dog noises and treats).⁠
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I had the pleasure of talking to Elias about how “The Dogist” came to be, rescue organizations, and the Hamptons.⁠
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Let’s go back to the beginning. What inspired you to dive into photography?⁠
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We had a dark room because my dad was an amateur photographer, and I’d always liked cameras and gadgets. We had a couple of Labrador retrievers who were sort of my first muses and would happily sit for pictures. I was taking dog pictures from a young age and then fast forward to 2012 in New York City I was let go from my job and saw what other street photographers were doing like Humans of New York and The Sartorialist and thought why isn’t someone doing that for dogs and I thought I wanted to be the person, I dusted off my camera and the rest is kind of history. It took off pretty quickly because it turns out people like dogs just as much as I do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#dogist #arf #dogs #animalrescue #guildhall #hamptons
  • 167 Dune Road, Bridgehampton, NY 11932⁠
Saunders Exclusive: $42,500,000⁠
@jenniferwilsonhamptons 
@edbruehl @leemohlerehamptons 
@hamptonsrealestate 
⁠
Experience extraordinary coastal living with this exquisite oceanfront estate on Dune Road in Bridgehampton. ⁠
⁠
Designed by the renowned architect Francis Fleetwood, this remarkable property boasts 300 feet of private ocean frontage, complete with its own private boardwalk leading directly to the beach, all set on over 3 acres of prime land.⁠
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The charming shingle-style residence encompasses 4,200 +/- sq. ft. of luxurious living space, featuring 5 bedrooms and 5 full bathrooms, plus an additional half bath.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#duneroad #oceanfront #bridgehampton #realestate #hamptons #francisfleetwood ⁠
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  • The Hamptons have seen their fair share of collaborations and takeovers this summer. Still, nothing compares to The h.wood Group and Chase Sapphire Reserve’s transformation of Montauk hotspot Mary Lou’s into Delilah Montauk.⁠
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The four-day takeover combined unforgettable dining experiences with show-stopping live entertainment featuring performances by Zack Bia, Alesso, Gwen Stefani, and DJ Pee.Wee (Anderson Paak). ⁠
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Exclusively for Chase Sapphire Reserve cardholders, diners were treated to white glove hospitality and Delilah’s staples, including the famous chicken tenders and tuna tartare, and bold twists on Hamptons classics like lobster rolls, striped bass crudo, and crab and avocado toast. 

Check out more at Hamptons.com (Link in Bio)

#gwenstefani #alesso #djpeewee #chasesapphirereserve #delilahmontauk #montauk #hamptons
  • LVIS thrift shops are open Tuesdays through Saturdays 10 AM through 5 PM

donations are accepted Wednesday through Saturday 10 AM through 1 PM by appointment 

located at 95 Main St East Hampton
  • Check out the Top Hamptons Events This Weekend!⁠
⁠
🚗 The Bridge IX⁠
📅 Sat, Sept 13 | 2–7PM⁠
📍 The Bridge, Bridgehampton⁠
Over 300 rare automobiles showcased across stunning landscapes.⁠
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🎬 23rd Annual Surf Movie Night⁠
📅 Fri, Sept 12 | 5:30–9PM⁠
📍 Southampton Arts Center⁠
Surfboard swap, live music & outdoor film screening. 🌊⁠
⁠
🍝 San Gennaro Feast of the Hamptons⁠
📅 Sat, Sept 13 – Sun, Sept 14 | 10AM⁠
📍 Hampton Bays⁠
Italian pastries, live entertainment & fireworks Sat @ 8:15PM 🎆⁠
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🎭 In Process: Roderick George⁠
📅 Sat, Sept 13 | 7PM⁠
📍 Guild Hall, East Hampton⁠
A special in-process presentation of The Missing Fruit (Part I).⁠
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🎤 Sheena Easton at WHBPAC⁠
📅 Sat, Sept 13 | 8PM⁠
📍 Westhampton Beach PAC⁠
Grammy-winning artist live on stage!⁠
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☕ Cars & Coffee⁠
📅 Sun, Sept 14 | 9–11AM⁠
📍 Bridgehampton Museum⁠
Classic & exotic cars, food, drinks & live music.⁠
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🛍 Hampton Vintage⁠
📅 Sun, Sept 14 | 10AM–5PM⁠
📍 Westhampton Beach Village Green⁠
Shop unique vintage finds!⁠
⁠
🎶 Hamptons Festival of Music Finale⁠
📅 Sun, Sept 14 | 4PM⁠
📍 St. Luke’s Church, East Hampton⁠
Featuring Cimarosa, Berlioz & Beethoven.⁠
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🍷 Wine Dinner with Pradorey at R.AIRE⁠
📅 Tues, Sept 16 | 6:30PM⁠
📍 Hampton Bays⁠
Five-course tasting menu with exquisite wine pairings.⁠
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🎥 Toy Story 30th Anniversary Screening⁠
📅 Sept 12–15 | Various Times⁠
📍 Southampton Playhouse⁠
Celebrate Woody & Buzz’s timeless adventure!⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#carshow #hamptons #sangennaro #sangennarofeast #winedinner #bridgeIX
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