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Hamptons.com
September 4, 2020

INTERVIEW: Veronica Beard Co-Founders, Veronica Swanson Beard And Veronica Miele Beard, On Their Eponymous Label, What Inspires Them, VB Gives Back And More

Lindsay Aitkenby Lindsay Aitken
in Entertainment
Home Entertainment

Can you think back to a time when you were going from one place to the next absolutely dreading an inevitable quick turn-around and outfit change at home in-between Point A and Point B? Well, Veronica Beard, the sophisticated yet casual womenswear brand, has solved this problem for you. Veronica Beard clothing, shoes, and accessories are perfect for on-the-go women who need durable, fashionable, and versatile clothing that brings them from the morning through the night. While their roots are in fashion, they give consumers more than just clothing. Veronica Beard publishes informative blog posts that cover an array of topics, gives back to communities and people in need, and uses their platform to bring awareness to health and social issues.

We were lucky enough to interview the sister-in-law team and founders of Veronica Beard, Veronica Swanson Beard and Veronica Miele Beard, about the company, its initiatives, and their lives as mothers and fashionistas.

Who is the Veronica Beard woman?

VMB: We believe our greatest advantage is that we are women designing for women everywhere! We love designing pieces that she lives her life in, making it easy for her to get dressed regardless of the occasion, her age, stage in life or profession.

VSB: We also want to design pieces for women who live a more casual lifestyle. That has been a focus for resort and going into spring.

During quarantine, how did each of you balance being mothers and wives, running your business, and working to support charities while finding time for yourselves?

VMB: It was hard, but I just tried to do my best for my family—I loved being assistant chef to my kids and I ended up taking most of my Zoom calls from my car. We also launched our non-medical leopard face mask (/veronicabeard.com), which is now available in our retail stores and online. For every face mask purchased, we will donate a mask to our #VBGIVESBACK partner of the quarter.

VSB: I don’t really have a home office, so I turned the basement—where my boys usually play knee hockey—into my bunker where I could get work done, practice yoga and take Zoom calls. I’ve spent so much time with my kids, who have missed a lot of time with me as I built VB over the years. There’s been so much pain during this period, but I will always remember being with them fondly.

Your VB Gives Back initiative is incredible! With so many charities around the country, how do you pick the ones to partner with?

VSB: Each quarter, we highlight a different woman and her charity, donating a portion of sales from every online transaction back to the cause all day, every day so that those who are most vulnerable can get the support they need. This quarter, we’re thrilled to be working with Sarah Alter and JDRF. When my sons’ best friend was diagnosed with type 1 diabetes it rocked everyone’s world. This incredibly gifted athletic boy had to rethink every part of his life. It was humbling to witness his and his family’s commitment to the new normal with T1D. JDRF became the resource and community for his mom, who is also one of my dearest friends, and their family. It was through her that I learned about the amazing work they do to advance science, improve the lives affected by T1D and find cures.

What are a few pieces from your summer collection neither of you can live without right now?

VMB: The Nikasha Tie-Dye Pullover, Carly High-Rise Kick Flare Jean, Elsy Embossed Leather Belt and Miriam Mules.

VSB: The Camilla Zebra Top, Arya Straight-Leg Cargo Jean, Josephine Floral Dress, Davina Crocodile Embossed Belt and Dacey Clog.

Your lines are sophisticated yet extremely versatile. What inspires each of you the most while designing and what does your creative process look like?

VMB: I’m always inspired by street style moments and seeing what women are wearing in real life. Our two perspectives are what make this brand so unique and genuine and while we don’t always agree on every minute decision or design detail, we are always aligned on the big picture when we’re designing a new collection.

VSB: I’m always inspired by past decades, but I love mixing new and old during the design process. When we’re having a conversation about a new collection or collaboration it’s so motivating because we feed off each other’s ideas and can come up with a concept that’s exciting and evocative of both our personalities—we’re very different in terms of our style—It’s an east coast meets west coast vibe.

What is each of your favorite trends this summer?

VMB: Anything tie-dye!

VSB: I’m loving all of the floral and animal prints!

For more information, visit veronicabeard.com.

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Mobile Fitness Brand Hosting Outdoor Classes To Raise Funds For Mashashimuet Park Playground

Mobile Fitness Brand Hosting Outdoor Classes To Raise Funds For Mashashimuet Park Playground

  • The Animal Rescue Fund of the Hamptons (ARF Hamptons) hosted the Bow Wow Meow Ball in East Hampton. The evening’s honorees, Ellen and Chuck Scarborough, were presented with the Champion of Animals Award, recognizing their more than twenty-five years of support to ARF. ⁠
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Over 400 guests celebrated ARF’s remarkable work with cocktails, followed by dinner catered by Olivier Cheng. Peter Marino, accompanied by his daughter and ARF Board Member Isabelle Trapnell Marino, presented the Scarboroughs with their award. ⁠
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📸: Patrick McMullan/PMC⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#arf #bowwowmeowball #hamptons #animalrescuefund #animalrescue
  • Make sure to add this event to your list for next summer
#Seafood #localeats #mtk #montaukgreen
  • I recently toured the new Rolex Boutique by London Jewelers in East Hampton, and it’s one of the most beautiful retail spaces I’ve ever stepped into. Located on Newtown Lane, the boutique is set inside a restored historic home that dates back to 1897, originally designed as a summer cottage.⁠
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From the outside, it has that classic East Hampton charm, cedar shingles, white trim, and lush landscaping. But once you step inside, it’s all about quiet sophistication.⁠
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The space is warm and welcoming, with walnut wood paneling, soft neutral tones, and beautiful textures throughout. There’s a fluted marble wall in a rich green Verdi Alpi stone that immediately catches your eye. It’s one of those details that’s understated but unmistakably Rolex.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#rolex #easthampton #hamptons #luxury #watch⁠
  • 🎾 Men’s US Open Final Viewing Party⁠
📅 Sun, Sept 7 • 2–5PM⁠
📍 Canoe Place Inn, Hampton Bays⁠
Watch the riveting Men’s US Open Final with drinks, grilled classics & fellow tennis fanatics in the lush garden.⁠
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🦞 Montauk Seafood Festival⁠
📅 Sat, Sept 6 – Sun, Sept 7 • 12–5PM⁠
📍 On the Green, Montauk⁠
The ultimate seafood event in the Hamptons! Lobster rolls, fish tacos, chowder, oysters & more 🐚🍤⁠
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🩰 Master Class w/ Kat Wildish⁠
📅 Sat, Sept 6⁠
📍 Hamptons Ballet Theatre School, Bridgehampton⁠
Open-level adult ballet class with world-renowned former NYCB & ABT dancer Kat Wildish. One day only!⁠
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🎶 Hamptons Festival of Music⁠
📅 Sat, Sept 6 • 7PM⁠
📍 St. Luke’s Episcopal Church, East Hampton⁠
THFM’s MainStage Festival Orchestra featuring The New American Sinfonietta 🎻✨⁠
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🌾 Outstanding in the Field (Sagaponack)⁠
📅 Sun, Sept 7 • 3PM⁠
Dine where the food is grown! Guest chef Jason Weiner returns for his 19th year 🍽️🌱⁠
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😂 Samantha Bee Live⁠
📅 Sat, Sept 6 • 8PM⁠
📍 WHBPAC, Westhampton Beach⁠
Award-winning comedian Samantha Bee brings her one-woman show to the Hamptons!⁠
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🍴 Stirring The Pot: Andrew Carmellini⁠
📅 Sun, Sept 7 • 11AM⁠
📍 Guild Hall, East Hampton⁠
NYT’s Florence Fabricant interviews star chef Andrew Carmellini about his restaurant empire.⁠
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🌕 Full Harvest Moon Hike⁠
📅 Sun, Sept 7 • 7:30PM⁠
📍 Meet at SOFO Museum, Bridgehampton/Sag Harbor Tpke⁠
Walk under the moonlight with Friends of the Long Pond Greenbelt 🌙✨⁠
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🎨 Style Beading Workshop⁠
📅 Fri, Sept 5 • 1PM⁠
📍 Nathaniel Rogers House, Bridgehampton⁠
Join Indigenous artist Savannah LeCornu to learn traditional beading techniques.⁠
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⛳ A Legendary Day at Sebonack!⁠
📅 Tues, Sept 9 • 8:30AM–5PM⁠
📍 Sebonack Golf Club, Southampton⁠
An unforgettable day of golf supporting Westhampton Beach PAC 🌟⁠
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👉 Which event are you going to this weekend?⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#community #entertainment #hamptons #usopen #golf #comedy #seafood #montauk
  • Hamptons fashion week was hosted at Zoe Hospitality Private Membership Club, featuring designer Johnny Was, Porshia Swim, Vernice Holmes, Atelier H, Cesar Galindo, SixyByVenice and Ines Hernandez Hats.

#hamptonsfashionweek
  • As the summer comes to an end, it’s time to find out what everyone was reading this summer.
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