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May 3, 2021

INTERVIEW: Zoom & Bloom Founder Rebecca Merritt On What Makes An Exceptional Arrangement, Floral Tips, And More

Nicole Barylskiby Nicole Barylski
in Uncategorized

Does your mom always have the most beautiful floral arrangements at her home? Or does she have in interest in gorgeous blooms, but not quite sure how to create her own lush creation?

On Saturday, May 8, Zoom & Bloom will host a special virtual Mother’s Day Workshop where attendees can learn how to master making a stunning arrangement during a live Zoom class at 1:00 p.m. Participants will receive the blooms, a vase, and the tools needed the day prior to the event.

We caught up with Zoom & Bloom Founder Rebecca Merritt about the workshop, what makes an exceptional arrangement, floral tips, and more.

What inspired you to found Zoom & Bloom?

RM: I love nothing more than transforming spaces for events and during the beginning of the pandemic, I struggled with how to keep doing what I love. Zoom & Bloom is my way of bringing beauty directly into workshop participants’ homes.

What does a Zoom & Bloom workshop entail?

RM: Zoom & Bloom sends everything a person needs to make a luxurious arrangement at home. Gorgeous blooms, a lovely vase pre-prepped with a floral arranging framework and tools are delivered straight to your front door. We enclose a care card specific to the flowers in the box, and people learn how to properly condition flowers. Then, they join a live tutorial and learn how to create a high-end floral arrangement.

How do you decide which flowers to include in the classes?

RM: The recipe for every single workshop is different. We source our flowers from the best farms in the world with a focus on best-of-the-season blooms.

What are some of your favorite varieties?

RM: Asking me to pick a favorite flower is like asking me to pick a favorite child, but if I see a Coral Charm Peony, I buy Coral Charm Peonies every single time.

In your opinion, what makes an exceptional arrangement?

RM: An exceptional arrangement is bursting with unique textures and less-common varieties. Zoom & Bloom sends out at least five different types of greenery in each box, which really gives our arrangements depth. And, we use varieties which have an innate character, like Apricot Parrot Tulips or delicate, dancing Sweet Peas.

What are some floral tips everyone should know?

RM: I wish everyone knew it is ok to cut a long stemmed flower down! If you are putting a tall stem in a short vase, be merciless. Cutting your grocery store flowers short is not a crime. It makes your flowers look more lush instead of leggy.

Where do you source the blooms from?

RM: We source worldwide so we can focus on the best flowers. Tulips are going to come from Holland, of course. But one of my favorite roses is actually a Japanese varietal that is grown in Kenya.

How often do you hold Zoom & Blooms?

RM: Our corporate and social clients hold workshops year-round, and we open workshops to the public on ‘flower holidays’ like Mother’s Day, or when the mood strikes. The easiest way to join a workshop is to grab a bunch of your friends and book it together.

Have you ever been to the Hamptons? If so, what are some of the spots you have to visit while you’re here?

RM: My in-laws just rented a great place on the North Fork this summer for a special birthday celebration. But, I love Solé East when my husband and I can sneak away. And, is there anything better than oysters, sunset and Duryea’s?

Is there anything else you would like to add?

RM: Now that the world is opening back up a little bit, we’d love to host a live, safe workshop in someone’s gorgeous yard! (Hint, hint.)

For more information about Zoom & Bloom, visit www.rmerrittflowers.com.

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Sixty-Something: Thoughts About The Sand At The Beach

Sixty-Something: Thoughts About The Sand At The Beach

  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
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Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
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Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
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Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
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#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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