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Hamptons.com
June 19, 2017

Summer’s Hottest New Athleisure Brand Has Arrived In The Hamptons

Jamie Aranoffby Jamie Aranoff
in Entertainment
Home Entertainment

Sweaty Betty, a popular British athleisure brand, has opened its fourth New York location. Luckily for Hamptons shoppers, the new store is located in East Hampton.

“I first visited the Hamptons a few years ago and fell in love with how active the lifestyle is,” Founder and Creative Director of Sweaty Betty Tamara Hill-Norton said. “It’s perfect for me as I try to spend as much time as possible by the ocean; running along the beach, paddle boarding and cycling.”

Sweaty Betty will offer shoppers an intimate lounge area with London guides, fashion related coffee table books, and plenty of Sweaty Betty athletic and intimate apparel.

“My family will actually be spending the summer in Montauk this year which is one of my favorite spots,” Hill-Norton shared. “With this in mind, as soon as we found the location for our East Hampton shop we knew it was perfect, being so close to SoulCycle, AKT and other studios we love.”

Embracing the Summer Sunshine in Sweaty Betty. (Courtesy Photo)


This summer, the brand will take over the East End with two pop-up shops in addition to their East Hampton location. Partnering with Gurney’s Montauk and the Wealth Collective Sweaty Betty will host two pop-up shops during the weekends of July 22 and August 12.

The Sweaty Betty brand highlights fashion-forward and trendy athletic wear, which covers the basis for summer activities in the Hamptons. The store carries a wide range of athletic gear from swimwear, wetsuits and essentials for summer workouts to outfits for around town, with the goal of blurring the lines between fitness and fashion while making active women look and feel great.

“Our American customer has been pioneering a healthy, balanced lifestyle since Sweaty Betty started, so I wanted to give her access to our beautiful and technical activewear for her summer workouts,” explained Hill-Norton. “We’ve got some beautiful new wetsuits for surfing, bright prints for workouts and fashion pieces to take her from the studio to sunset rosé.”

Sweaty Betty is also hosting two pop-up shops at Gurney’s. (Courtesy Photo)


For Hill-Norton, the brand is all about having athletic gear that is fun, fashionable and makes women feel confident in themselves. Starting her business in London with her then fiancé, Norton has learned much about herself over the years. The fun and catchy name comes from the idea that sweating is not something to be embarrassed about, but actually embraced! Since its start in 1998, Sweaty Betty has won “Sports Retailer of the Year,” earned “Entrepreneur of the Year” appearances on the London Runway, and a coveted “one to watch” title from Evening Standard, two weeks after opening their first location.

Combining fitness and fashion has been at the forefront of Sweaty Betty since their establishment in London 18 years ago. Since then, the now international brand has over 50 shops in the U.K. and the U.S., with 11 locations stateside.

In addition to the newest East Hampton location, Sweaty Betty boasts shops in Connecticut, Manhattan, California and New Jersey – all with the unique London look that Sweaty Betty has to offer.


Sweaty Betty is located at 51 Newton Lane in East Hampton. For more information, visit sweatybetty.com.

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Mini-Whale Making Workshop with UpSculpt

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  • So many fun events this weekend! ⁠
⁠
Check out the top Hamptons events this weekend!⁠
⁠
🎸 22nd Annual Battle of the Bands⁠
📅 Friday, June 6 | 8PM–11:30PM⁠
📍 Ponquogue Beach, 280 Dune Rd, Hampton Bays⁠
🎶 Five local high school bands compete for great prizes!⁠
📸 Photo: Rob Rich/SocietyAllure.com ©2024⁠
⁠
🛋️ Decorators-Designers-Dealers (D-D-D) Sale & Auction Benefit Gala⁠
📅 Saturday, June 7 | 4PM⁠
📍 36 Barkers Island Rd, Southampton⁠
✨ Silent & wine auctions + high-end home furnishings amid a summer cocktail party.⁠
⁠
🎨 Magical Thinking Exhibition⁠
📅 Saturday, June 7 | 6PM⁠
📍 Keyes Art, 45 Main St, Sag Harbor⁠
🌌 A stunning show exploring the extraordinary through realism.⁠
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🌅 Second Annual Sunset Soirée for Brain Cancer⁠
📅 Saturday, June 7 | 5PM–9PM⁠
📍 Private Estate, East Hampton⁠
💜 Enjoy sunset views and raise awareness for an important cause.⁠
⁠
🐋 Mini-Whale Workshop with UpSculpt⁠
📅 Saturday, June 7 | 12PM–4PM⁠
📍 Bridgehampton Museum, 2539 Montauk Hwy⁠
♻️ Transform marine debris into art while learning about conservation and local history.⁠
⁠
🎧 Amalfi’s Waterfront Party Series⁠
📅 Saturday, June 7 | 3PM–10PM⁠
📍 Amalfi, 32 Lighthouse Rd, Hampton Bays⁠
🍸 Food, cocktails, and DJ sets with a waterfront view.⁠
⁠
🎬 Tony Gilroy In Conversation⁠
📅 Sunday, June 8 | 2PM⁠
📍 Southampton Playhouse, 43 Hill St⁠
🎥 A deep dive into the filmmaker’s suspenseful storytelling—including Andor.⁠
⁠
💃 Gipsy Kings Live at Canoe Place⁠
📅 Sunday, June 8 | 7PM⁠
📍 Canoe Place Inn, 239 E Montauk Hwy, Hampton Bays⁠
🎶 End your weekend with legendary music and energy!⁠
⁠
🌟 Tony Awards Screening & Red Carpet at Guild Hall⁠
📅 Sunday, June 8 | 8PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
🎭 Watch the 78th Tony Awards LIVE from Radio City in red carpet style!⁠
⁠
⁠
#hamptonsevents #battleofthebands #tonyawards #eastendart #hamptonssummer2025 #livemusic #artexhibition #fundraiserevent #guildhall #canoeplace #sagharbor #easthampton #southampton #hamptonbays
  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
⁠
⁠
Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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Seamless luxury inside and out is woven together for enviable entertaining and everyday, effortless comfort. Interiors are bright and inviting, filled with natural light throughout the contemporary open-concept floorplan.⁠
⁠
The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
⁠
Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
⁠
Easy indoor-outdoor living awaits as you dine al fresco in the backyard with an outdoor kitchen, lounge in the sun by the 20’x40′ heated, saltwater pool and wash off after a day at the beach with an outdoor shower.⁠
⁠
Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
⁠
#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
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Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
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An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
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A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
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🔗 [Click Link in Bio for Event Info]⁠
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😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
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NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
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Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
⁠
Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
⁠
Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
⁠
Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
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