Between the sweltering heat, humidity, or waves of wind, it’s really easy to start with amazing strands and look in the mirror after you leave your house and realize that you’ve moved into bad hair day territory.
amika, the beloved Brooklyn-based hair care brand, is coming to the Hamptons from Friday, August 4 through Sunday, August 6 to address all your hair care concerns. The pop up will take place at Bhumi Farms (who has already hosted cult favorites L’Occitane and Birchbox – who brought in amika for a braid bar – this summer) in East Hampton.
“We are excited to be partnering with Bhumi Farms to provide all those who trek out East on summer weekends the opportunity to experience the amika brand,” shared Laura Eschricht, Director of Marketing. “Whether it’s the first time they’re trying amika, or just seeing us in a different environment, we are thrilled to offer guests at the farm stand takeover a chance to stock up on summer must-have products, be styled at our braid bar, and receive some highly-coveted amika swag.”
Shoppers will find amika’s most-loved products – including the cult-favorite amika Perk Up Dry Shampoo, of course – travel kits and tools. Beauty lovers can expect amika’s Silken Up Dry Conditioner, Un.Done Texture Spray, Nourishing Mask, Haute Mess Texture Gel, Bombshell Blowout Spray, Bust Your Brass Shampoo + Conditioner, Keep Your Color Shampoo + Conditioner, Velveteen Dream Smoothing Shampoo + Conditioner, Nice Cream Cleansing Conditioner, Polished Perfection Straightening Brush, Mighty Mini Styler + Dryer, and Mighty Mini Dryer. Additionally, attendees will be able to curate their own travel kits with three travel-size products in a pouch for just $25.
amika is also presenting a braid bar (on a first come/first serve basis) where pop up-goers can be styled with a crown braid, reverse French braid top knot or any other braided style they fancy. The braid bar will be available only on Friday and Saturday.
Social media savvy purchasers will be treated to travel products and exclusive amika-branded goodies – like a travel-size Perk Up Dry Shampoo or amika branded swag with tote bags, pins, and stickers – as they share their amazing finds online.
amika x Bhumi Farms will be open from 10 a.m. to 6 p.m.
Bhumi Farms is located at 131 Pantigo Road in East Hampton. For more information about amika, visit www.loveamika.com.
Brooklyn-Based Hair Care Brand Taking Over Hamptons Farm
FEATURED
INTERVIEW: Jonathan Shoemaker on the Accabonac Theater Project, This Land Is Your Land, and Life in Springs
Film and Television Line Producer and Springs resident Jonathan Shoemaker brings his talents to the East End with his theater company, The Accabonac Theater Project. Its inaugural production, This Land Is Your Land, will run January 30 through January 31 at 7pm with a 5pm show on February 1 at Hoie Hall at St. Luke’s Episcopal Church in East Hampton. The production features a trio of short plays titled “General Store,” “Baker Sale,” and “Mystery Art.”
From Rosé to a Lifestyle Collective: Jesse Bongiovi on Building Lily Pond Group
When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.
Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.
Cultivating Connection on the East End: A Conversation with the Founders of Amber Waves Farm
Amber Waves Farm has become one of the East End’s most beloved gathering places—a thriving mix of working farmland, educational resources, community space, and local food destination rooted in purpose. The farm and market are located at 367 Main Street, Amagansett and open daily.
Saunders Broadcasting Corp.
Phone: 631-613-8440
Email: [email protected]
Facebook: Facebook.com/HamptonsOnline
Twitter: @Hamptons
Instagram: @HamptonsOnline
About Us | Contact Us