Hamptons-Based Designer Opens New Store In Southampton

Michelle Farmer Collaborate is expanding upon its East Coast reach with the opening of a new Michelle Farmer Collaborate located in Southampton.

The Hamptons store features the designer’s own bespoke and ready to wear collection, and also highlights a chic curated collection of notable global fashion labels.

“It’s been a dream of mine to have a store in Southampton,” Farmer shared. “As both a long time local resident with my husband Peter and original designer, I am thrilled to present this exclusive collection to the community.”

The Collaborate, which also has boutiques in Palm Beach, The Boca Resort and Club in Boca Raton, encompasses wears that range from anything you would need for a day at the pool to a Hamptons black-tie soiree, and everything in between.

“It’s important to know your customer and to present an amazing shopping experience as well as gorgeous merchandise,” Farmer added. “For us it is all about feeling great, luxurious fabrics, beautiful fit and knowing that you are purchasing something special. Our curated brands cannot be found online and range from bespoke evening wear to luxury resort wear, fine jewelry and accessories.”

The Southampton outpost, which is replacing the Collaborate’s Bridgehampton store, will also showcase original art from Andy Gershon and Sean Brannan, and custom lighting fixtures from local Hamptons’ designer Helen Gifford of HelenBilt.

The Southampton store will be open year round, Thursday through Monday, from 10 a.m. to 6 p.m., and Sundays from 10 a.m. to 5 p.m.

Michelle Farmer Collaborate is located at 10A Jobs Lane in Southampton. For more information, visit www.michellefarmer.com.