AYR, the digitally native women’s brand known for their cult-like following in denim and outerwear, will open its “Beach House” store this Memorial Day weekend in Sag Harbor for the 2018 summer season.
AYR, which stands for All Year Round, makes essentials for women, and in addition to jeans, tees, linen tops and silk dresses, AYR Beach House will carry items exclusive to the Hamptons, with a new product delivered weekly, as well as other favorite brands such as Matteau swimwear, Stillhouse home objects, beach bags and totes but KariCat and Point Dume hand-dyed cashmere scarves.
“We were excited to explore what AYR might look like ‘out of office’ – it’s a very aspirational market, but a familiar community. My co-founder Max grew up in East Hampton – she’s a local, and she spends her summers with family and friends out East,” AYR’s Co-Founder and CEO Maggie Winter explained. “AYR Beach House seemed like a fun way to bring the brand we love to a place we love. Last summer was such a success, we are excited to reopen for the season.”
The beachy vibes of Sag Harbor will have a modern twist. “Our textiles are focused on lightweight gauzy qualities that are not high maintenance, the pieces themselves are easy to style and versatile by nature,” noted Jac Cameron, AYR’s Creative Director.
“I grew up in this community and wanted to bring our brand to life here in a way that is inclusive of the local community, celebrating the style and magic of the East End, while providing a choice that is unique and can’t be found everywhere. We incorporated both Hamptons style and community, while staying true to our brand’s native New York identity. AYR is the perfect mix of city and beach vibes, and our girl can now find something to wear in both places,” added AYR’s Co-Founder, Max Bonbrest.
AYR Beach House will open on Friday, May 25 and remain open through September.
AYR Beach House is located at 25 Madison Street in Sag Harbor. For more information, visit www.ayr.com.
AYR Returns To Sag Harbor With “Beach House” Collection
STAY UPDATED
TRENDING
New to Sag Harbor, Madewell Is Already Giving Back to the Community
Sag Harbor just got a little more stylish. Madewell opened the doors to its newest women’s store at 102 Main Street, and the celebration weekend that followed felt less like a typical retail opening and more like the whole village had been invited to a party.
From First Class to Next Level: Heather Andersen’s Top Pilates Tips
Since launching New York Pilates in 2013, co-founder Heather Andersen has helped redefine the modern Pilates experience, bringing a fresh, high-energy approach to a method she had been teaching and refining for years. With a deep understanding of the practice and a commitment to form-focused, intentional movement, Heather has built a brand that makes Pilates both accessible and effective for all levels.
An East Hampton Opportunity That Could Not Be Recreated Today
In a Hamptons market where inventory remains historically tight, land has taken on a different kind of importance. We all know the adage, “they’re not making any more of it.” And, as far as land listings are concerned, the recently listed parcel at 20 Fieldview Lane, represented by Romaine Gordon and Sarah Minardi, just outside East Hampton Village, is almost unheard of.
Saunders Broadcasting Corp.
Phone: 631-613-8440
Email: [email protected]
Facebook: Facebook.com/HamptonsOnline
Twitter: @Hamptons
Instagram: @HamptonsOnline
About Us | Contact Us