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Hamptons.com
June 15, 2020

INTERVIEW: Noted NYC Interior Designer, Beverly Bartfeld, Opens Doors To Store, indy home montauk, For Second Summer

Sydney A. Braatby Sydney A. Braat
in Entertainment
Home Entertainment

Noted New York City interior designer, Beverly Bartfeld, has considered Montauk her second home for nearly two decades. She decided to take her passion of design and the seaside town to the next level and open her own store, indy home montauk, in 2019.

Her first retail venture received glowing reviews and quickly gained a local following. The store has a curated beach living design collection with relaxed contemporary furniture and décor reflecting Bartfeld’s style – fun, comfortable, and affordable.

Apart from her retail location, indy home montauk offers interior design services, home accessory consultations, and gift registry selection by appointment with Bartfeld.

We caught up with Bartfeld to learn more about her design process and Montauk storefront.

indy home montauk. (Courtesy Photo)

Being that you’ve worked in design in NYC, the Hamptons and Nantucket, opening indy home montauk seems like the appropriate transition for your work. Can you speak to what you’re looking forward to most in the next few months of the summer season and why this venture is so important to you?

BB: I’ve found that the vibe of Montauk has infused itself into the homes I have decorated, from NYC to Montauk to Nantucket. It’s not coincidental that many of my projects have a strong presence of the color blue, in many shades, and the sky and ocean in Montauk are an inspiration and have made a pretty significant mark on my professional style.

This is the second season of indy home montauk and I’m looking forward to finding the inspiration of this uniquely different summer. I change up the store almost daily and it’s always a response to how I’m feeling and the energy the customers bring into the store. I know it sounds odd but there aren’t “rules” to decorating, you just do what feels right.

This venture means so much to me because after decorating so many homes over the years, and being asked where I purchased different items and how I put looks together, I thought a physical presence, indy home montauk, would give my current and past clients as well as future ones and even passers by, the opportunity to glimpse at my style and use the same tools I use to put together their unique look. Also, Montauk has had different home stores over the years but some were just furniture, some just knickknacks. A well-rounded homestore presence that is interesting, affordable, and useful seemed like just what the town needed.

Because I’m an interior designer I am available to work on a project as big as redecorating a whole house, from wall paint to the forks in the kitchen, and anything in between. Many times customers come in thinking they just need a couch and we end up working together to create a whole look. indy home montauk is versatile, we have and can do everything from create gift bags for events, corporate promotions and wedding parties to offer a gift registry.

Now more than ever people are spending a lot of time in their homes. Has this shift adjusted the way you think about design?

BB: Definitely, after the initial shock of what was happening around us, I think people started nesting and taking up projects around their house that they may have been ignoring.

My design style has always been about affordability and whimsy. It’s easy to refresh things without re-doing everything. Changing pillows, rugs, rehanging your art — are all easy fixes and can make for big changes. Affordability matters a lot to me. Tastes change and no one should feel too invested in a look to make updates and tweaks. At indy home montauk, couches range (depending on size, of course) from $2,000 to $3,400. Wall art and paintings are in the $1,500 range. The table top items all have big personalities and are “user friendly”. We sell a lot of melamine in bright colors and patterns mostly because they look formal but travel to the outdoor table, the beach, a picnic, onto a boat, really well. Our macrame chair is a best-seller because it is comfortable and stylish for indoor and outdoor seating. Poofs are really popular too because they add seating without adding a giant piece of furniture, and can be the pop of color or texture a room needs.

I’ve started to look at design, as all of us have, as a snapshot of someone’s life in the moment, because that’s literally what we’ve seen of people, with Zoom and TV anchors reporting from home, being a main form of communication. I encourage old and new clients to change their pillows, color code bookshelves with the books that you have, get a new throw rug, paint one wall in a room a bright or surprising color! Do something simple and refreshing that makes your home feel energized.

A recently completed Montauk Beach Cottage project. (Courtesy Photo)


What are some of your favorite aspects of Montauk?

BB: I have been coming to Montauk since I was a teenager. It’s changed a lot since then — but it was always my home away from home and now it is the same for my kids. Every summer is different and just when you think it can’t get better, it does. As NYC residents we treasure every moment we can spend here. Fresh air, ocean breeze and smell, laid back people, the whole package feels like the antidote to a hectic week in NYC.

My family and I spend a lot of time watching sunsets. As trite as that may sound, each one is like watching a live art show. We walk our dog, Indy, on the beach as often as possible, and we just enjoy the family time that seems so difficult to find in the hustle and bustle of our “regular” lives. I feel very connected to Montauk so the opportunity to open a business in this community and the warm reception we have received has been truly gratifying.

I really feel like Montauk is a second home to me, and now indy home montauk is my second home in my second home…. I’m always there because it makes me so happy to tinker in the store, hear customers’ ideas and see how differently from me they piece together a table setting or style pillows, and to be out and part of the community of beachgoers and shoppers. Oftentimes you can find my husband, kids, neighborhood friends, some new friends, even Indy, in the store!

Stay in the loop with indy home montauk’s updates by connecting on Instagram and Facebook: @indyhomedesign.

indy home montauk is located at 71 South Elmwood Avenue in Montauk. For more information, call 631-668-8415 or visit indyhomedesign.com.

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INTERVIEW: Thea Belle Flanzer And Friends Raising Money For Gateway Playhouse By Selling Face Coverings

INTERVIEW: Thea Belle Flanzer And Friends Raising Money For Gateway Playhouse By Selling Face Coverings

  • Check out the Top Hamptons Events This Weekend!

🎤 Ja Rule Bar Takeover at Calissa
🗓️ Friday, June 13 | 7–9PM
📍 Calissa, Water Mill
Hip-hop icon Ja Rule takes over the bar to celebrate the launch of his new whiskey, Amber & Opal.
📸 Phillip Faraone/Getty Images for AVA Resort
#calissahamptons #jarule #amberandopal

🍷 Mavericks Montauk Winemaker Dinner
🗓️ Friday, June 13 | 6PM
📍 Mavericks, Montauk
Kick off the Summer Winemaker Dinner Series with Christophe Renard of Domaines Ott.
📸 Photo Credit: Michelle McSwain
#mavericksmontauk #domainesott #winemakerdinner

🌸 Hampton Water Rosé Day Tour
🗓️ Saturday, June 14 | 1–7PM
📍 Bounce Beach, Montauk
Show up in pink and celebrate National Rosé Day with tastings, giveaways & more.
#hamptonwater #roséday #montaukevents

🏃 Beacon of Hope 5K Run/Walk
🗓️ Saturday, June 14 | 9AM
📍 Camp Hero to Montauk Lighthouse
Support awareness and hope on this scenic 5K through Camp Hero.
#beaconofhope5k #montauklighthouse

📚 Book Signing with Julianne Moore & Jesse Eisenberg
🗓️ Saturday, June 14 | 3–4PM
📍 Southampton Playhouse
A special family reading and signing with two stars and authors.
#julianneMoore #jesseeisenberg #southamptonny

🐶 ARF’s Rescues & Rosé
🗓️ Saturday, June 14 | 4–7PM
📍 ARF, East Hampton
Rescue dogs + rosé = summer magic.
#arfhamptons #rescuesandrosé #eastenddogs

🎨 Father’s Day Arts & Crafts Fair
🗓️ Saturday, June 14 | 9AM
📍 Marine Park Drive, Sag Harbor
Shop handmade jewelry, furniture, paintings, home goods, and more.
#sagharborarts #hamptonscraftfair

🍋 Lucky One Lemonade Launch w/ Miss Peaches
🗓️ Saturday, June 14 | 2PM
📍 Shark Bar, Montauk
Meet adoptable dogs and sip dog-lover-approved lemonade.
#misspeaches #southamptonanimalshelter #sharkbarmontauk

🛍️ Alice + Olivia Sip & Shop
🗓️ Saturday, June 14 | 4–6PM
📍 68 Main Street, Southampton
Hosted by Sydney Sadick & Sylvia Hemingway to benefit SAC.
#aliceandolivia #sipandshop #southamptonvibes

🩰 Tiler Peck at Guild Hall
🗓️ Saturday, June 14 | 8PM
📍 Guild Hall, East Hampton
An evening of unforgettable performance and movement.
#tilerpeck #guildhall #easthamptonevents

Check out more events at Hamptons.com (Link in Bio)

#hamptonsweekend
  • Sydney Sadick, Founder, Editor-in-Chief, and Publisher of Spotlight Magazine has been a lifetime Hamptons goer who has created a platform centered around the community she knows and loves. Spotlight Magazine has strong roots with the East End and is a fresh product in an ever-changing landscape.⁠
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Sydney is a fashion and lifestyle expert who regularly appears on television. She is the author of the memoir and educational guide Aim High, which has received praise and recognition in the fashion space, encouraging individuals to find their unique style and achieve their goals.⁠
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Sydney discussed her background and why she decided to launch Spotlight, how the magazine has evolved and grown, and some upcoming projects she is excited to be involved in ahead of the 2025 summer season. ⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#sydneysadick #hamptons
  • At 55 Long Lane, East Hampton, Share the Harvest Farm is more than just rows of vibrant vegetables and rich soil, but a deeply rooted reflection of compassion and the strength of community. Founded in 2010 by John Malafronte, Ira Bezoza and Peter Garnham, this nonprofit farm was built on a simple but powerful idea, that everyone deserves access to wholesome,  locally grown food.⁠
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For over 15 years, Share the Harvest has partnered with numerous other non-profit organizations to serve members of their community who may be dealing with food insecurity. In a region often associated with luxury and wealth, the farm sheds light on a quieter truth in which many local residents struggle to put healthy food on the table. At its core, Share the Harvest Farm is a place of purpose where every tomato, carrot, and pepper represents the spirit of neighbors helping neighbors.⁠
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Meredith Arm, the Executive Director, and Matthew Quirk, the Farm Director, shared more about the farm’s mission, the challenges they face, and the deep sense of purpose that drives their work each day.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sharetheharvest #community #hamptons #local⁠
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  • So many fun events this weekend! ⁠
⁠
Check out the top Hamptons events this weekend!⁠
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🎸 22nd Annual Battle of the Bands⁠
📅 Friday, June 6 | 8PM–11:30PM⁠
📍 Ponquogue Beach, 280 Dune Rd, Hampton Bays⁠
🎶 Five local high school bands compete for great prizes!⁠
📸 Photo: Rob Rich/SocietyAllure.com ©2024⁠
⁠
🛋️ Decorators-Designers-Dealers (D-D-D) Sale & Auction Benefit Gala⁠
📅 Saturday, June 7 | 4PM⁠
📍 36 Barkers Island Rd, Southampton⁠
✨ Silent & wine auctions + high-end home furnishings amid a summer cocktail party.⁠
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🎨 Magical Thinking Exhibition⁠
📅 Saturday, June 7 | 6PM⁠
📍 Keyes Art, 45 Main St, Sag Harbor⁠
🌌 A stunning show exploring the extraordinary through realism.⁠
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🌅 Second Annual Sunset Soirée for Brain Cancer⁠
📅 Saturday, June 7 | 5PM–9PM⁠
📍 Private Estate, East Hampton⁠
💜 Enjoy sunset views and raise awareness for an important cause.⁠
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🐋 Mini-Whale Workshop with UpSculpt⁠
📅 Saturday, June 7 | 12PM–4PM⁠
📍 Bridgehampton Museum, 2539 Montauk Hwy⁠
♻️ Transform marine debris into art while learning about conservation and local history.⁠
⁠
🎧 Amalfi’s Waterfront Party Series⁠
📅 Saturday, June 7 | 3PM–10PM⁠
📍 Amalfi, 32 Lighthouse Rd, Hampton Bays⁠
🍸 Food, cocktails, and DJ sets with a waterfront view.⁠
⁠
🎬 Tony Gilroy In Conversation⁠
📅 Sunday, June 8 | 2PM⁠
📍 Southampton Playhouse, 43 Hill St⁠
🎥 A deep dive into the filmmaker’s suspenseful storytelling—including Andor.⁠
⁠
💃 Gipsy Kings Live at Canoe Place⁠
📅 Sunday, June 8 | 7PM⁠
📍 Canoe Place Inn, 239 E Montauk Hwy, Hampton Bays⁠
🎶 End your weekend with legendary music and energy!⁠
⁠
🌟 Tony Awards Screening & Red Carpet at Guild Hall⁠
📅 Sunday, June 8 | 8PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
🎭 Watch the 78th Tony Awards LIVE from Radio City in red carpet style!⁠
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#hamptonsevents #battleofthebands #tonyawards #eastendart #hamptonssummer2025 #livemusic #artexhibition #fundraiserevent #guildhall #canoeplace #sagharbor #easthampton #southampton #hamptonbays
  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
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Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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Seamless luxury inside and out is woven together for enviable entertaining and everyday, effortless comfort. Interiors are bright and inviting, filled with natural light throughout the contemporary open-concept floorplan.⁠
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The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
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Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
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Easy indoor-outdoor living awaits as you dine al fresco in the backyard with an outdoor kitchen, lounge in the sun by the 20’x40′ heated, saltwater pool and wash off after a day at the beach with an outdoor shower.⁠
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Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
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#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
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