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December 23, 2020

INTERVIEW: Celebrity Fashion Designer, Leila Shams, Launches Swimsuit Brand TA3, To Make Women Feel Confident

Sydney A. Braatby Sydney A. Braat
in Entertainment
Home Entertainment

Choosing a swimsuit to wear during the summer months or on a warm weather getaway notoriously causes stress in many women’s lives. Celebrity Fashion Designer, Leila Shams, decided to change that with her new brand TA3, the world’s most body sculpting swimsuit that doubles as a layering body suit. The suits cinch your waist, flatten your stomach, and lift your bust. The fabric is ultra-matte and supportive which also works well with jeans and a blazer.

TA3, is the word EAT backwards. Leila disliked the way she looked in swimsuits and wanted to be able to eat but also look good at the pool. It took her almost three years and hundreds of prototypes to create something waterproof that also sucks you in.

The brand recently launched two styles: zippy & lacey and are available on the website.

Leila developed a celebrity following with her first eponymous line. It was loved by mega stars like Kim Kardashian, Kendall Jenner, Katy Perry, Vanessa Hudgens, Kelly Clarkson, and Nicki Minaj. She has also designed-directed multi-million and billion-dollar brands like DKNY, Tommy Hilfiger, and Express.

I spoke with Leila about the inspiration behind her brand:

Can you speak to the early days of your design career? When was the moment you realized you had to pursue design and fashion as a career? What were those early moments like?

LS: I can’t remember ever wanting to be anything but a fashion designer. I was always artistic, and my mom was very into fashion. Her looks were always completely over the top. She made her own jewelry and shopped constantly. There was definitely an element of wanting to impress her.

You design-directed many well established brands throughout your career including DKNY, Tommy Hilfiger, and Express. What was something you learned from those experiences that helped you in your own business TA3?

LS: I learned that fashion isn’t really the place for creativity. That takes a LONG time to learn. Most of us become fashion designers because we’re creative and we design a lot of unsaleable stuff in the beginning. But it’s a business, especially in New York. You need to make things people actually want to wear. And hardly anyone wears crazy things. The trick is to put a small twist on something, not reinvent the wheel. What you really need to succeed in fashion is intelligence, personal style, and an obsession with sales.

When did you know it was time to launch your own brand?

LS: TA3 is my second brand. I launched my first “LEILA SHAMS” collection while I was design directing big brands. I had all this creativity that needed an outlet. I did everything I love: giant animal prints, hardcore embellishment, heavy washed leather. Stylists and celebrities loved it. It was worn by Kim Kardashian, Kylie Jenner, Nicki Minaj, Kelly Clarkson, Katy Perry… But it never made any money. Now I paint when I’m feeling creative. I design garments to make my customers look and feel better.

What was the biggest surprise from launching TA3?

LS: How easy it was to sell! OMG such a dream. I launched this summer when so many women were feeling self conscious about their quarantine weight gain. It was incredible making women feel good about themselves in such a tough year. I just hope I can meet the demand come spring. It’s been a rough winter for all of us.

Where did the inspiration from TA3 come from?

LS: I’ve always been self-conscious about my stomach and it made me dread wearing a swimsuit. It bothered me so much that I decided to get lipo. Afterwards I had to wear a surgical compression garment. The garment blew me away, the sculpting was so intense. I realized that if I had a swimsuit that had the same level of shaping I would have never gotten surgery. It took me three years, but I created it!

What do you hope you will accomplish with TA3 in years to come?

LS: I want to change the way we fit and size clothing. Women’s bodies vary so much by height, torso length, bust size, body shape. Now you can have an apple shaped 5’2″ woman with a D cup and a 5’9″ pear shaped woman with an A cup both wearing the same size. It makes no sense. I have multiple torso lengths and bust sizes in development. Eventually I want my customers to use their phone to scan their body and then give their fit. It’ll be something neutral, like “aqua.”

Is there anything else you would like to add?

LS: I always love hearing what women are looking for in a swimsuit.

For more information on TA3, visit ta3swim.com.

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Evelyn Alexander Wildlife Rescue Center Mother’s Day Plant Sale

May 9 @ 10:00 AM - May 10 @ 05:00 PM
228 West Montauk Highway, Hampton Bays
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Jen Proudman Jewelry Pop-up at Le CLoset Southampton

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Aperitivo Fridays & Saturdays at The Baker House 1650

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The Baker House 1650
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Happy Hour at Bostwick’s on the Harbor

May 9 @ 05:00 PM - May 19 @ 06:30 PM
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Per Te (For You) A concert of dedications – Music by Roberto Scarcella Perino played by pianist Baron Fenwick

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The Christmas House On Long Island

The Christmas House On Long Island

  • 7 Ashwood Court, Southampton, NY 11968⁠
Saunders Exclusive: $6,200,000⁠
@vinceinthehamptons⁠
@hamptonsrealestate⁠
⁠
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This magnificent new construction offers a blend of modern luxury and timeless sophistication. Spanning 7,546 +/- sq. ft. on a pristine 0.92-acre lot, this two-story traditional-style residence boasts 7 bedrooms, 7 full baths, and 1 half bath.⁠
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Inside, find an open kitchen adorned with marble countertops and high-end stainless steel appliances, perfect for the culinary enthusiast. The home features a spacious entry foyer, a living room, dining room, family room, den/office, and a study. Enjoy the comfort of two primary bedrooms, each with its own freestanding soaking tub, located on the first and second floors, respectively.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#saunders #hamptons #hamptonsrealestate #luxuryrealestate #southampton
  • Steeped in tradition, history, and familiarity, a refurbished Sagaponack General Store has reopened its doors. Though still on the same footprint, the renovated establishment feels larger and more spacious, with an open layout and abundant natural light that adds warmth and charm. It now shares space with the newly restored historic Post Office at 542 Sagg Main Street in Sagaponack, located between Sagaponack Road and Hedges Lane, just south of the Sagaponack Common School.⁠
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The original 1878 building was meticulously moved 15 feet back from Sagg Main Street and now features a welcoming new porch. The Post Office, located there as well, has its own handicapped-accessible entrance. While construction is complete, the Post Office has not yet reopened to the public. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sagaponackgeneralstore #local #community #sagaponack #⁠
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  • Check out the top Hamptons events this weekend!⁠
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🎭 Coppélia at Guild Hall⁠
📅 May 2–4⁠
🕖 Fri & Sat @ 7PM | Sun @ 12PM & 5PM⁠
📍 Guild Hall, East Hampton⁠
✨ Hampton Ballet Theatre School’s spring ballet!⁠
🎟️ Link in bio⁠
⁠
🎙️ Elvis Meets Sinatra @ WHBPAC⁠
📅 Sat, May 3 | 🕗 8PM⁠
📍 Westhampton Beach PAC⁠
🎶 Top tribute acts for Elvis & Sinatra⁠
🎟️ Link in bio⁠
⁠
📚 Gingy’s Diaries @ Southampton Arts Center⁠
📅 May 2–4⁠
🕑 2PM & 7PM⁠
🎭 A witty, moving new show by Ilene Beckerman⁠
🎟️ Link in bio⁠
⁠
🌸 Spring Market @ Share the Harvest Farm⁠
📅 Sat, May 3 | 🕙 10AM–12PM⁠
📍 St. Luke’s Church, East Hampton⁠
🎶 Live music, fresh food, flowers & gifts⁠
🎟️ Link in bio⁠
⁠
🏇 Kentucky Derby Party⁠
📅 Sat, May 3 | 🕓 4PM–7PM⁠
📍 Fauna, Westhampton Beach⁠
🍹 Cocktails, hors d’oeuvres & hat contest!⁠
🎟️ Link in bio⁠
⁠
🌼 Mother’s Day Flower Arranging Class⁠
📅 Sun, May 4 | 🕒 3PM–5PM⁠
📍 The Hampton Maid, Hampton Bays⁠
💐 Create a bouquet with Andrews Family Farm⁠
🎟️ Link in bio⁠
⁠
🧘‍♀️ The Rise Wellness Retreat⁠
📅 Sun, May 4 | 🕘 9AM or 3PM⁠
📍 East Hampton Indoor Tennis Club⁠
💪 Yoga, Padel, painting & shopping powered by Lululemon⁠
🎟️ Link in bio⁠
⁠
🏃 May Day 5K – East Hampton⁠
📅 Sun, May 4 | 🕘 9AM⁠
📍 101 Ocean Ave, East Hampton⁠
💖 Run for Family Service League⁠
🎟️ Link in bio⁠
⁠
🪑 Almond Zigmund: Wading Room Exhibition⁠
📅 Opens Sun, May 4 | 🕛 12PM–5PM⁠
📍 Guild Hall, East Hampton⁠
🎨 A fusion of art, furniture & collaboration⁠
📸 Photo Credit: Francine  Fleischer
🎟️ Link in bio⁠
⁠
🍽️ Long Island Restaurant Week⁠
📅 May 2–4⁠
📍 Various Restaurants⁠
🍷 Enjoy 3-course prix fixe meals across LI⁠
🎟️ Link in bio⁠
⁠
⛳ CMEE Spring Golf Outing @ The Bridge⁠
📅 Wed, May 7 | 🕜 1:30PM–6PM⁠
📍 Bridgehampton⁠
🥂 Golf, brunch, cocktails & auction⁠
🎟️ Link in bio⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#hamptons #weekend #local #springmarket #golf ⁠
  • 98 Bay Street, Sag Harbor, 11963⁠
Saunders Exclusive: $8,995,000⁠
@hamptonsrealestate @edmundgaetjens⁠
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Discover an unparalleled offering in the heart of historic Sag Harbor Village. Situated on an idyllic 0.63-acre corner lot, this meticulously restored Victorian delivers the ultimate Hamptons lifestyle: a luxuriously appointed main residence, a lofted studio, and resort-like grounds with a heated gunite pool. Just moments from Sag Harbor
  • To launch the celebrations for its 50th edition, the Hampton Classic Horse Show has unveiled its 2025 poster, “Beneath the Painted Sky,” featuring artwork by Michael “Mickey” Paraskevas of Southampton, NY. Paraskevas has previously designed the Hampton Classic poster four times (1987, 1992, 1998 and 2008).⁠
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Celebrating 50 years of world-class equestrian competition, the Hampton Classic returns to Bridgehampton, NY, August 24-31, featuring FEI CSI5* and CSI2* show jumping and USEF Premier hunter competitions with more than $1 million in prize money.⁠
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📸: Poster Courtesy of the Hamptons Classic⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonclassic #arts #poster #bridgehampton
  • The countdown has begun! ⁠
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Only a couple of weeks till Memorial Day Weekend! ⁠
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Check out the top Hamptons events this weekend!⁠
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🧘‍♀️ Hot Yoga Flow – Southampton⁠
📅 Friday, April 25th | 🕤 9:30–10:30 AM⁠
📍 Wave Social Wellness, Southampton⁠
🔥 Move, stretch, and detox in a 95°–105° room. Mindfulness meets movement.⁠
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🏃‍♀️ 13th Annual Katy’s Courage 5K⁠
📅 Saturday, April 26th | 🕖 7–10 AM⁠
📍 21 W Water St, Sag Harbor Village⁠
💖 Supporting scholarships & Katy’s Kids @ CMEE. Run with heart.⁠
📸: Courtesy of Katy’s Courage⁠
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🛶 Kayak Big Fresh Pond⁠
📅 Saturday, April 26th | 🕙 10 AM–12 PM⁠
📍 Elliston Park, Southampton⁠
🚣‍♂️ Bring your kayak & life jacket! Nature, peace, and paddling.⁠
⁠
🎨 Spring Craftmarket – Ashawagh Hall⁠
📅 Saturday, April 26th | 🕙 10 AM–4 PM⁠
📍 780 Springs Fireplace Rd, East Hampton⁠
🛍 Handmade art, crafts, food & more. One day only!⁠
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🎶 BCM Spring: Spring’s Clarity⁠
📅 Saturday, April 26th | 🕔 5–6:30 PM⁠
📍 Bridgehampton Presbyterian Church⁠
🎵 Mendelssohn, William Grant Still, & more—live chamber music bliss.⁠
⁠
😂 Ha Ha Hamptons Comedy Tour⁠
📅 Saturday, April 26th | 🕗 8–10 PM⁠
📍 Bay Street Theater, Sag Harbor⁠
🎤 4 comics, 1 hilarious night. Don’t miss the laughs.⁠
⁠
🍽 Long Island Restaurant Week⁠
📅 April 27th – May 4th⁠
📍 Various Locations⁠
🥂 3-course meals. One week. Your favorite Long Island spots.⁠
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🎥 Happy Gilmore – Special Screening⁠
📅 Sunday, April 27th | 🕒 3–4:30 PM⁠
📍 Southampton Playhouse⁠
🏌️‍♂️ Sink a hole-in-one = free popcorn & soda!⁠
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🎬 Ferris Bueller’s Day Off⁠
📅 Sunday, April 27th | 🕑 2 PM⁠
📍 Sunset Theater, Westhampton Beach⁠
📽 Watch a classic in a fresh new space!⁠
⁠
Check out more events at Hamptons.com⁠
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#events #hamptons #films #yoga #restaurantweek
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