New York Spirit & Spirits: Great Jones x Basquiat 2.0 Surf Lodge Takeover

For a totally New York experience, from cultivation to cocktails, Great Jones x Basquiat’s Surf Lodge Takeover is an elevated expression of the Empire State and homage to the spirit and spirits the state inspires. The collaboration with the Basquiat Estate continues the Great Jones Distilling Co.’s approach to crafting its premium spirits: All New York. 

If you love art and/or a strong pour, Great Jones Distilling Surf Lodge Takeover has the ultimate mix for an elevated evening in Montauk on July 2nd, 2024. All are welcome to attend this ticketed event, but space is limited, so make sure you reserve your ticket today so you won’t miss out.

Building on the success of last year’s collaboration with the Jean-Michel Basquiat Estate, Great Jones Distilling is introducing a second and entirely new, limited-release bottle. 

This special edition bottle celebrates New York City—its history, agriculture, culture, and now, its whiskey. Great Jones is 100% New York Bourbon, made of ingredients grown in the Hudson Valley, distilled at the Great Jones Distilling Co. in Manhattan, aged in New American Oak barrels, and finally cut to proof with Catskill Mountain water—the best of Great Jones Street, inside and out. 

Hosting their collaboration celebration at the Surf Lodge is the perfect finishing garnish.  If you’ve never been to the Surf Lodge, early July is just about as good as it gets. Renowned for its glitzy guestlists, marquee musical guests and some of the best sunsets in the Hamptons.

Great Jones Distilling Co. has gone all out to deliver an unforgettable night with an appearance by in-demand DJ St. Lucia, an exclusive bottle release, a new capsule collection, plus signature cocktails and bites from the new restaurant, Casa Serena at Surf Lodge.

The Hamptons are New York’s most iconic summer destination, with Montauk’s Surf Lodge as the crown jewel. Great Jones is always in New York State of mind. Their return to the Hamptons for this Summer 2024 takeover event is an exclusive celebration that brings together two iconic NYC brands.

Great Jones is located just up the street from Basquiat’s studio in Noho, and they are bringing that artistic legacy to the new Great Jones x Jean-Michel Basquiat: Empire Edition Bottle. Designs feature Basquiat’s iconic “Mecca” graphic, dating back to 1982, which vividly portrays the NYC skyline and symbolizes the city’s alluring energy. 

“In continuing our partnership with Jean-Michel Basquiat, we are proud to align Great Jones Whiskey with a New York icon whose art represents the vibrant culture of downtown New York. With this special edition bottle release we are paying homage to Basquiat’s legacy on Great Jones Street, while also setting a new standard for craft distilling in Manhattan using entirely New York ingredients, to make our award-winning whiskeys,” said Lander Otegui, Senior Vice President of Marketing at Proximo Spirits.

The drip doesn’t stop with the bottle. Rome Pays Off will release an exclusive capsule collection alongside the Straight Bourbon bottle release.