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Hamptons.com
October 11, 2017

Hamptons Oktoberfest-Themed Benefit To Support Hurricane Relief Efforts

Nicole Barylskiby Nicole Barylski
in Recreation
Home Recreation

East End Cares, a local online forum that connects those in need with humanitarians who want to lend a helping hand, is continuing its fundraising efforts for Team Rubicon, a disaster response organization made up of military veterans and qualified civilians, during Help is Here – Hurricane Response Project. The Oktoberfest-themed benefit will take place at Solé East in Montauk on Sunday, October 15.

“The ongoing crisis of hurricane after hurricane and the will of the community to come together and help,” Melissa Berman of East End Cares told us is what inspired the event. “Solé East was generous enough to offer their wonderful venue to us and we had a whole team of volunteers who were super interested in putting together an event. It’s part of our partnership with Team Rubicon – we have three East End Cares volunteers who have now gone and worked with them on the ground.” Jon Schoen of Sag Harbor, who just got back from volunteering with Team Rubicon, is expected to be at the event.

From 5 to 8 p.m., attendees will enjoy a plethora of fall favorites, like s’mores, pumpkin crafts for kids, beer, snacks, hot cider and more.

“It’s an Oktoberfest theme, very family friendly,” shared Berman. “There’s going to be activities for kids and some kids treats. They’ll be music and a really great raffle, for adults and kids alike.”

Team Rubicon’s response to flood damage from Hurricane Harvey in Rockport, TX. (Photo: Team Rubicon)


Proceeds will support Team Rubicon, who has been tirelessly aiding those impacted by the hurricanes. “Since Harvey made landfall, Team Rubicon has deployed over 800 volunteers to Texas in support of the ongoing hurricane relief effort. An additional 148 provided remote support from our National Operations Center in Dallas,” Marc DeNofio, Communications Manager, Region II, Team Rubicon, explained. “Volunteers have serviced over 200 homes and are currently serving the following communities in Texas: Houston, Rockport, Port Aransas, Beaumont, Magnolia, Friendswood, Dickinson, Port Arthur, Katy, and Wharton.”

In response to Hurricane Irma, Team Rubicon has teams based in Jacksonville, Melbourne, and Immokalee, FL, providing assistance in Clay, Brevard, and Collier Counties. “Over 75 volunteers have deployed to assist with damage assessments, debris management, chainsaw operations, and expedient home repair,” DeNofio shared.

“On top of that we are now on the ground in Puerto Rico and Dominica with medical assisting communities and recon teams gathering information on damage from Hurricane Maria,” he said.

“Puerto Rico and Dominica could be a year from getting power. It’s really, really dire,” Berman addded. “And it’s not in the news anymore, but people in Texas and some of the Keys, it looks like carpet bombing. They need help too. There’s so much need for help it’s really overwhelming.”

With natural disasters occurring from the West Coast to East Coast, Berman hopes to take preventative measures to protect the region. “One thing I’m hoping to do is work with East Hampton Town to talk about our recovery plan. You think of what it would be like out here to get fuel for instance, if it’s flooded and destroyed and without power,” she noted. “I think we could really engage the volunteer network that we have so that when something happens here, people can help each other and there’s things in place. Even if volunteers have solar charging stations in different neighborhoods so that people could at least get their phones charged and find out how to get help. Little things like that that will be super important.”

Team Rubicon’s response to flood damage from Hurricane Harvey in Magnolia, TX. (Photo: Team Rubicon)


While you can’t predict everything that will occur during a natural disaster, Berman hopes to help the East End become as prepared as possible. “Even under the best circumstances, the government and powers at be aren’t able to respond in those situations as perfectly as they could because of the nature of what happens, the chaos that it is and limitations of things,” Berman said. “We have to be able to train ourselves so we can help each other.”

Tickets to Help is Here – Hurricane Response Project range from $10 to $25.

“It’s been a very inspiring effort by a great group of volunteers to put everything together,” Berman told us.

Solé East Resort is located at 90 2nd House Road in Montauk. For tickets, visit www.eventbrite.com. For more information about Team Rubicon, visit teamrubiconusa.org.

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  • 💘 Valentine’s Weekend in the Hamptons 💘⁠
⁠
🎨 Take Flight Art Show⁠
📅 Friday, February 13, 2026⁠
📍 Java Nations, 112 Maple Ln, Bridgehampton⁠
View local art by local artists while sipping Java Nation’s decadent coffee.⁠
⁠
🎬 A Special Screening of The Princess Bride⁠
📅 Saturday, February 14, 2026⁠
⏰ 7PM–8:40PM⁠
📍 Guild Hall, 158 Main St, East Hampton⁠
End the perfect Valentine’s Day with a special screening of this beloved classic.⁠
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🦭 Seal Cruise in Southampton⁠
📅 Sunday, February 15, 2026⁠
⏰ 12PM–2PM⁠
📍 Stony Brook Marine Station, 8 Little Neck Rd, Southampton⁠
Join a Coastal Research and Education Society of Long Island scientist for a 2-hour expedition focused on seals in Shinnecock Bay.⁠
⁠
🎶 Latin-Inspired Dinner & Live Music at The Clubhouse Hamptons⁠
📅 Friday, February 14, 2026⁠
⏰ 7PM–10PM⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton⁠
Enjoy a $40 prix-fixe dinner with live band Conjunto La Herencia. At 10PM, dance the night away with Nick Corredor and Smith Jozy at the DJ booth.⁠
⁠
💌 Dear Jack, Dear Louise⁠
📅 February 13–15, 2026⁠
⏰ 2PM & 7PM⁠
📍 Southampton Arts Center, 25 Jobs Lane, Southampton⁠
The perfect gift for your loved one—experience a moving WWII love story.⁠
⁠
🍷 Valentine’s Sip & Paint at Wölffer⁠
📅 Sunday, February 15, 2026⁠
⏰ 3PM⁠
📍 Wölffer Estate, 139 Sagg Rd, Sagaponack⁠
Create your own Valentine’s Day card and enjoy a complimentary glass of Rosé.⁠
⁠
🥾 Amsterdam State Park Hike⁠
📅 Saturday, February 14, 2026⁠
⏰ 10AM–11:30AM⁠
📍 Montauk Point State Blvd (Route 27), turn right at the Amsterdam sign (across from Deep Hollow Ranch)⁠
Explore Amsterdam State Park with a short, scenic hike.⁠
⁠
✨ Tag your Valentine (or your weekend crew) and make plans!⁠
⁠
#valentinesday #hamptons #weekend #wine #rosé
  • This past month, @thequoguewildliferefuge held their annual Light The Night Winter Walk. People braved the cold and enjoyed a relaxing illuminated walk and warmed up  with @hamptoncoffee hot chocolate. The refuge also invited people to explore their Ice Harvesting exhibit. #quoguewildliferefuge #nightwalk #quogue #lightthenight #winter
  • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
⁠
1. Wölffer Estate: Spring in a Bottle Rose⁠
⁠
You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
⁠
Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
⁠
⁠
2. Hedlum⁠
⁠
Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
⁠
Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
⁠
⁠
3. Aplós⁠
⁠
Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
⁠
Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
⁠
#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
⁠
Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
⁠
#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
⁠
Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
⁠
With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
⁠
Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
⁠
JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
⁠
Read the full interview at Hamptons.com (Link in Bio)⁠
.⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
⁠
PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
⁠
Read the full article at Hamptons.com (Link in Bio)⁠
.⁠
.⁠
.⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
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