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Hamptons.com
July 8, 2016

Jane Pontarelli’s “Play For Pink” At Hampton Hills Golf And Country Club

Lee Frydby Lee Fryd
in Recreation
Home Recreation

Does anyone not know Jane Pontarelli?!!! She’s a force of nature, the life of the party, the woman with 8,000 people on her Facebook friend waiting list, and the friend who’s there for you in the middle of the night. She’s also a galvanizing fundraiser who has changed many lives — human and animal — with the charities she founds. “I tell it like it is,” she loves to tell me. And she intends to leave this earth a little better.

Her Play for Pink golf, breakfast and lunch tournaments, at the Hampton Hills Golf and Country Club, sell out just by word of mouth. Because, Jane’s mouth has reach. She started it 18 years ago, helms it yearly and puts a face on it. Her friends, she says, “know they’re going to have the most fun, eat the best food, get the best raffle prizes and the Number One goodie bag in the Hamptons, worth $800!”

Jane started it 18 years ago to benefit the Breast Cancer Research Foundation, two years after getting to know founder Evelyn Lauder and joining its Advisory Board. Within a year, she had turned it into the largest ladies, lunch/shopping/breakfast/golfing event in the Tri State area.

Today she also serves on the Executive Board of Play for Pink, which is in 26 states in 300 golf and country clubs. “I saw my young friends getting breast cancer,” she says of her original decision to get involved. “Low and behold, my fourth year into chairing this event I got it. It’s like the gift that keeps on giving!”

She wasn’t even a golfer when she decided to start it, but she is sure is one now. “When I put my mind to something…poof!” Jane says. Like creating a place for older dogs whose owners have died or become too ill to take care of them. Jane calls it the Old Age Home for the dogs at Bideawee. She started the assisted living for pets at Bideawee 25 years ago with a “group of girls” and a parade in Westhampton. “It’s self-funded now,” Jane says. “People have left it in their wills.”

Yes, Jane always has a “group of girls” behind her charitable creations. “Many of my girlfriends tell me, I’m so glad you do it because I’m so lazy,” she laughs. “I say that’s okay, just send me money and I will take away half your guilt!” Many who can’t attend her Play for Pink buy “tee sign” banners along the course.

On her cosmic course, Jane always has her white maltese Lulu at her side. It just hasn’t always been the same dog. “I named my last three Lulu,” Jane laughs, “so my husband Joe didn’t have to learn a new name.”

Jane has published nine coffee table books on people and their pets, for Palm Beach Pet Society and then International Pet Scene, to benefit animal charities. She’s written for many social magazines. These days, she writes a pet column for The Resident. She has also been honored by the Rescue Dogs of the Hamptons. “They go into really bad neighborhoods,” she explains. “I told them never show me any pictures, but I’ll get you money.”

Her Facebook friends love to read the responses to her daily question: “What’s for dinner?” “When I first went on Facebook,” she says, “I noticed there were people that for whatever reason, can’t go out that night and live by themselves. This way no one has to eat alone — and we share recipes.”

Yes, Jane’s heart is as big as her personality. “One step at a time, you have to leave a slight imprint on the sand or you’re nothing!” she proclaims. “That’s my motto. Because I don’t wear a big size shoe, my footprint will never be big. But, I will make a difference and together we will all make a difference.”

That’s a woman to follow.

For more information about Breast Cancer Research Foundation, visit www.bcrfcure.org.

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  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
  • On Saturday, December 13th, Heart of the Hamptons held its highly anticipated 22nd Annual Polar Bear Plunge at the famous Cooper’s Beach in Southampton. Nearly 300 participants cheered along with the countdown before plunging into the Atlantic Ocean.⁠
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Some sported Santa hats, Santa overalls, team shirts, and of course, this year’s iconic Polar Bear Plunge cap or beanie. The plunge drew a crowd of over 600 people and raised over $350,000. ⁠
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Heart of the Hamptons’ Executive Director Molly Bishop said, “The feeling of support and togetherness was so appreciated by the staff and volunteers at HOH. We’ve had a challenging year adjusting to the increased need for our help, and knowing we have this type of support behind us means everything! Thank you to everyone who came out!” ⁠
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📸: Ron Esposito & Hamptons.com⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #polarbearplunge #southampton #heartofthehamptons
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