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Hamptons.com
August 10, 2015

Jean Shafiroff, Julie Ratner And Sequin Host Cocktails To Kickoff Ellen’s Run Benefiting The Ellen Hermanson Foundation

Lee Frydby Lee Fryd
in Recreation
Home Recreation

“Don’t ask me what I’m expecting for Ellen’s Run,” Julie Ratner said. “I’d rather talk about what I’m hoping for.” That’s Julie. Projecting the same positivity that catapulted the run they said she couldn’t do into a Long Island brand for Breast Cancer research, treatment and support. She was hosting a pre-party for the upcoming Ellen’s Run (Sunday, August 16th), with Jean Shafiroff and Sequin co-owner Linda Renk, who was donating a portion of Sequin’s jewelry sales to the Ellen Hermanson Foundation.

Julie flashed her beatific smile, “Look outside: It’s magnificent today, perfect temperature, perfect humidity and sun which makes everyone happy. So, that’s my request for next Sunday. Then, I would like to see is a minimum of a thousand people, but we could have more.” Proceeds from Ellen’s Run support the new Ellen Hermanson Breast Center at Southampton Hospital. “The race will go off at 9 a.m.,” noted Ratner. “It begins at Parrish Memorial Hall on Herrick Road at Southampton Hospital.”

The annual event is geared towards both serious and casual runners, as well as walkers and supporters of all ages. “The course is fabulous. It’s flat,” shared Ratner. “It’s fast, for people who are runners, who really care. But, we have so many people who are walkers, who just come out with their friends for the fun of it to support the Ellen Hermanson Foundation, it becomes a social event.”

“We have registration on Saturday from 9:30 a.m. to 12:30 p.m., so people can pick up their T-shirts and get their numbers,” Ratner explained. “We have a little Ellen’s run store where we sell tank tops, socks, wonderful little ear bugs for listening to your phone, and hats.” The excitement begins early on Sunday, August 16th. “Race day, we open at 7:30 a.m.,” Ratner noted. “There’ll be a DJ to get everyone revved up and someone doing exercises and warm ups. After the run, there are bagels, fruit, water and sandwiches.”

Linda Renk and John Awe. (Photo: Patrick McMullan/PatrickMcMullan.com)


“There’s a wonderful joie to the event,” Ratner continued. “The heart and soul are the volunteers and runners who come every year: breast cancer survivors, family, serious runners, fun runners.” Now in its 20th year, the event has grown to over 1,000 participants and has awarded more than $3.5 million in grants. “We take a picture every year of the breast cancer survivors,” said Ratner. “Many of these women have been through this together and known each other for years: a true sisterhood of caring. There’s a general feeling of camaraderie — lots of hugging and warmth, between strangers and friends alike, that keeps people coming year after year. They know it’s about this community, and keeping the money that’s raised, here.”

Then it was time to shop. “We’re particularly focusing on the 70s because it’s the moment right now,” said Linda Renk of the enticing baubles. “Lots of tassels, pendents, and semi-previous stones that you can wear in a casual way to make your outfit look updated.”

For more information about Ellen’s Run, visit www.ellensrun.org.

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  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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