Every Hamptons season has its “it” drink (we all remember the Rose shortage of 2015). Move over mocktails, this is Avaline’s time! The transparently produced, organic wine label co-founded by Cameron Diaz and Katherine Power is the hottest, chillest wine in the Hamptons. I’ve spotted it everywhere from polo matches to poolside luncheons, and I’m starting to wonder if Avaline is secretly on the guest list for more events than I am.
I just looked at their website and realized they have an even better title for this article, and I won’t plagiarize, but game recognize game, so the TLDR about Avaline Wine is:
Bottled for Golden Hour. 🤌
At nearly every gala and garden party, there it was — blushing rosé in sleek bottles, catching the light just so, like it knew it was about to be on the Gram. I saw Avaline peeking out of wicker picnic baskets at the beach, lined up on white-linen bars at charity benefits, even perched on the deck of a yacht like it was born there. Full disclosure: I keep Avaline at home myself. Ever ready for an afternoon that always turns into an evening at the beach.
Its organic blends, from crisp white to blush-pink rosé, speak to the barefoot luxury that defines the Hamptons: effortlessly elegant yet never trying too hard.
That relaxed sophistication isn’t accidental. As Ashley Herzberg, Avaline’s head winemaker, tell us, “Like the Hamptons, Avaline has an aesthetic of relaxed elegance. Our wines are approachable, but there’s so much intention in the winemaking process and organic grape selection that goes into crafting every bottle. From beloved restaurants to elevated gatherings and events surrounded by family and friends, we’re so thrilled that Avaline has found a community of like-minded people out east and has been a part of so many memories this summer.”
Avaline, like the chicest Hamptonites, transitions effortlessly from day to night. Rosé in the sand with bare feet and salty hair? Perfect. Chilled white with a buttery plate of Montauk scallops? Even better. It’s barefoot luxury in a bottle — just enough glamour to impress, but relaxed enough to slip into any setting without trying too hard.
Yes, it’s complex and delicious, but it’s also an ethos. Avaline feels like summer here: light, fresh, and simply stylish. You can spot Avaline by the way it fits into any setting — from a polo match to a backyard oyster roast.
Avaline is all over the Hamptons:
On menus at Gurneys | Hero Beach | Moby’s | Montauk Beach House | Project MNTK | Rooted | Shark Bar | SiSi’s | Village Bistro
In-Store: Bays Liquors, Bottle Hampton, Bridgehampton Wine Cellar | Churchill Wine & Spirits | Domaine Wine & Spirits | Herbert & Ris | Lamplighter Wine & Liquor | Long Wharf Wine & Spirits | Montauk Liquors & Wines | North Sea Liquors | Park Place Wine and Spirits | Sag Harbor Liquor Store | Whites Liquor | Zabi’s Wine and Spirits
