Project 3W57 Cavalier Gallery Hosts “Farberesque: Work” By Iconic Photographer Robert Farber

Project 3W57 presented by Cavalier Gallery is pleased to announce “Farberesque: From Pensive to Provocative,” a solo show by famed photographer Robert Farber covering over four decades of his extraordinary career. While best known for his work with the nude, the exhibition will feature newly released prints of his classic fashion images, selections from his Americana series, as well as, a group of his vintage SX70 Polaroids. Also included will be images of his beloved New York City and a selection of images from a number of his books, including a preview of images from an upcoming new book release.

The show will open with an artist reception on Thursday, January 30th from 6 p.m. to 8 p.m. with 10% of the evening’s sales benefiting the National Meningitis Association (www.nmaus.org). The evening will be hosted by Mr. Farber, Ron Cavalier, gallery owner, with special guest hosts Lynn Bozof, NMA President and NMA Gala Chairs Sara Herbert Galloway & Barry Klarberg, Errol Rappaport and Gary Springer along with Fairweather Magazine’s, Alexandra Fairweather and Eric Goodman.

Farber’s painterly, impressionistic style allows the viewer to see the subject from a different perspective by creating unique compositions. This is clearly demonstrated in the artist’s work with female nudes. Fellow photographer, the late Arnold Newman explains why Farber’s work stands out compared to so many others, “He is one of the very few who is able to delight and pleasure us in this elusive approach to nature. From abstraction to realism he reveals to us his love of the female form. His delightful and beautiful photographs offer a unique pleasure”. Although he began introducing nudes in his advertising work in the 1970s, Farber combined his fine art approach to photographing nudes, and advertising when he was commissioned to shoot the famed cover of Newsweek’s breast cancer issue.

Farber also brings his romantic style to landscapes through his Americana series. By forcing the viewer to look at the images in a different way the artist hopes to show the heart and soul of America; a perspective he also applies to his New York Series. He hopes that his unique take on composition and style allow the viewer to experience the excitement, nostalgia, the grit and the elegance of the city.

The artist’s style has influenced generations of photographers. His painterly, impressionistic style captures the essence of composition in every genre, including nudes, still life, landscapes and architecture. His ten photo art books have sold over half a million copies.

Jacqueline Kennedy Onassis brought Farber into Doubleday for the publication of his book “By The Sea,” which won the Art Director’s Award for color photography. Aside from numerous creative awards, he also received the Photographer of the Year from PMA (Photographic Manufacturers Association), ASP International Award from the PPA (Professional Photographers of America) and The American Society of Photographers.

This award was given to those who’ve made a significant contribution to the science and art of photography. Some previous recipients of this award include Dr. Edwin Land (inventor of the Polaroid), George Hurrell, and National Geographic.

Farber’s work with nudes in fine art as well as in the commercial realm is known and respected. He has lectured for Ogilvy & Mather on the “Nude in Advertising.” ASMP requested to use his nudes as an example of the artistic application in support of the National Endowment of Arts, after its backing of the controversial Mapplethorpe/Serrano exhibit. His book, “Farber Nudes,” was also included the Jacqueline Kennedy Onassis estate collection.

Galleries and museums world-wide have exhibited Farber’s work. He has lectured at the Smithsonian Institute, The George Eastman House, as well as, Universities and professional groups around the world. He has received the Photographer of the Year Award from the Photographic Manufacturers Association, the ASP International Award from the Professional Photographers of America and the American Society of Photographers. Recently, Canon presented Farber’s work in a solo exhibition at Art Miami and CONTEXT Art Miami 2013. A documentary highlighting the artist is currently in development for PBS and will air September 2014.