The Essential Hampton Aesthetic, Grey/Ven’s Breakout Summer

Grey/Ven, the quiet luxury brand helmed by CEO Scott Weissman, has fully embraced the Hamptons this summer, becoming a defining presence in the local fashion and social scene. Known for its understated yet unmistakable style, Grey/Ven has made a significant impact through a series of high-profile events, signaling that the brand is as much a part of the Hamptons as the coastal breeze and sun-kissed evenings.

As the season draws to a close, one thing is clear: Grey/Ven is not just a visitor to the Hamptons; it’s becoming an integral part of this community’s fabric.

Grey/Ven’s ethos aligns perfectly with the Hamptons lifestyle, where elegance is often whispered rather than shouted. Scott Weissman, a figure well-versed in the nuances of the Hamptons’ social landscape, has not only positioned Grey/Ven as a brand but as a lifestyle choice for discerning locals and visitor alike. From the moment the brand launched its new flagship store in East Hampton Village, it became clear that Grey/Ven was here to set a new standard for Hamptons chic.

The brand’s prominent presence in the Hamptons launched with a star-studded fashion show. Held at the CEO’s elegant home, the event was more than just a display of clothing; it was an immersive experience that epitomized the Hamptons’ essence—sophisticated, yet relaxed. This was just the beginning. Grey/Ven was a fixture at events like the Polo matches and the Southampton Arts Fair throughout the summer, further establishing its presence.

Grey/Ven’s Team knows how to do it right in the Hamptons. From private screenings to celebrity photographers (shoutout @filbert_kung), the brand has consistently set the standard for what it means to live and dress in the Hamptons. 

They just get what the Hamptons are all about. They curate an atmosphere as sophisticated as the clothing itself. Guestlists were loaded with Hamptons socialites, star architects, home-grown influencers, gallerists, former beauty queens, writers, and even Academy Award winners in attendance. 

The summer collection, unveiled at a private fashion show, is the very definition of Hamptons chic. Grey/Ven’s pieces, characterized by their muted earth tones, flowing silhouettes, and meticulous craftsmanship, are crafted not just to be worn, but to be lived in—from sun-soaked days to breezy evenings. The collection’s understated elegance makes a statement without trying too hard, resonating deeply with the Hamptons’ ethos.

Hamptons sun is the perfect backdrop for the Summer Collection, with natural light playing off the soft, sophisticated designs. With their graceful walks, the models brought the collection to life, making it clear that Grey/Ven is not just on-trend but ahead of it.

Grey/Ven’s new flagship location in East Hampton Village is the physical embodiment of the brand’s aesthetic—ultra-chic and effortlessly elegant. This is not a store; it’s a sanctuary for those who appreciate the finer things in life. The interior reflects the same quiet luxury that defines the brand, with natural light highlighting the quality of the materials and the masterful construction of each garment.

Here, fast fashion is a foreign concept. Grey/Ven’s commitment to sustainability and ethical production is evident in every stitch, making each piece not just an item of clothing, but a statement of values. The store offers seasonally available capsule collections that are as exclusive as they are timeless, ensuring that each visit offers something new and intriguing.

Grey/Ven’s collections are a masterclass in coastal contemporary style. With a palette that reflects the natural beauty of the Hamptons, the collection is defined by its neutral tones and flowing garments that capture the effortless grace of the region. My personal favorite? A pearl-studded visor, a piece that manages to be both striking and subtle—a perfect metaphor for Grey/Ven’s entire approach.

Every piece is designed to enhance confidence, allowing the wearer to feel comfortable and elegant from day to night. Whether you’re at a casual beach gathering or an upscale evening event, Grey/Ven offers versatile and refined styles.