Veronica Beard has brought excitement to East Hampton by launching their boutique on May 18th at 66 Newtown Lane. With summer officially here, this new addition enhances the brands lifestyle offerings on the East Coast. Established by sisters-in-law Veronica Miele Beard and Veronica Swanson Beard in 2010, the label has been designing women’s fashion staples starting with their Dickey Jacket and gaining attention at New York Fashion Week in 2012.
The East Hampton store serves as an escape, blending touches with coastal allure. Designed by Carolina de Neufville the boutique showcases refined brass accents, wood wallpaper designs and floral fabrics that capture the essence of seaside summers. A rustic farmhouse oak table and custom jute rugs add warmth and color to the space creating a welcoming shopping ambiance.
I have personally grown to love Veronica Beard for their incredible denim. Not only are their jeans extremely flattering, they hold up well to washing. I adore their two-tone Taylor Wide-Leg Jean. The combination of tones gives a twist to the classic wide leg style making it a versatile piece that can be dressed up or down.
Their statement t-shirts and tanks such, as the Jordyn Cropped Tank offer a contemporary look that pairs effortlessly with their jeans. The Annabel Puff Sleeve Top adds flair and elegance to any outfit, perfect for occasions ranging from BBQs to more formal events.
This new East Hampton store marks Veronica Beards presence in the Hamptons, after their Southampton location opened its doors in 2021. It offers a selection of the brands pieces, including the signature Dickey Jacket sleek scuba suits, denim options, stylish dresses and trendy accessories.
With thirty-four stores now open across the US, UK, and Canada, and more to come, Veronica Beard continues to make waves in the fashion world, delivering versatile, stylish collections for women who make it happen.
