“Wearing Buttons Is Not Enough” Opens At Boo-Hooray Summer Rental In Montauk

If you only have 12 hours in Montauk, here’s exactly where I’d take you. Start the morning at Marram with a coffee and a pastry. Contrary to popular belief, Marram isn’t just a beachside hotel — it’s also one of my favorite spots for breakfast, lunch, or an afternoon drink. I love grabbing a quick bite, sipping my coffee, and watching the morning surf lessons. If I need to answer emails or get a little work done, it’s one of the best places in Montauk to open up my laptop.

Check out the top Hamptons events this weekend! From Darren Criss at WHBPAC to the Hamptons fine art fair, which event are you excited for?

This week on Happening in the Hamptons, we’re joined by Vincent Horcasitas, one of the most active brokers on the East End, who has already reached 84 transactions by July and expects to surpass 100 this year. Vince breaks down what that pace really requires, why the Hamptons rental market is surging, and how high interest rates, changing travel habits, and buyer caution are pushing more people toward renting instead of purchasing.