Ed Gaetjens just sold 393 Cooks Lane, “the most iconic property North of the Highway,” and he is pumped. For good reason, there is a lot to be excited about with this sale, and not just for the sellers, but for the Hamptons community. I met up with Ed in his office at Saunders & Associates for more details about this sale.
“The buyers are building a forever home in the Hamptons, and they’ve been looking for years. I’m overjoyed for them, for the town, for the sellers. This really is a win-win-win and I couldn’t be more proud of the work we all put in to get this iconic property into contract.”
So, why do you call this the “most iconic property North of the Highway?”
Surrounded by 360-degree reserves and forever views. It’s the heart of equestrian country, peaceful, private and beaming with light. If you’ve been on Cooks Lane, you’ve definitely thought about what it would be like to live there.
What did the buyers find most exciting about the property?
It starts with those 360-degree forever views. Thats no small amenity and not one you can create. Its a once-in-a-lifetime property. The views here are the same in 2024 as they were in 1924 and as they will be in 2124.
What made this property stand out to buyers in such a competitive market?
There is absolutely nothing like it on the market. The buyers love the Hamptons and 393 Cooks is a picture-perfect example of the Hamptons.
Can you share any behind-the-scenes moments or challenges during the negotiation process?
This was never a simple process. Good things are worth the effort. It’s a conforming lot that presents unique challenges. But, where a developer might see difficulty, a buyer sees beauty. Lucky for these buyers!
How did you tailor your marketing approach to highlight this property’s iconic status?
As an agent, you love representing homes and properties that speak for themselves; there is no need for a gimmick. 393 Cooks speaks for itself. That said, our marketing team at Saunders took some of the best drone photographs I’ve ever seen, and they really paint that picture.
Were there any other factors that helped buyers see the value in this property?
Well, 165 Cooks Lane just came on the market at $125,000,000, so the value in the area is well understood. That never hurts.
What does this sale say about the current state of the luxury real estate market in the Hamptons?
Our market is strong north and south of the highway. North of the Highway is not an afterthought! Lots of factors have to come together for a deal, but this is the Hamptons and the allure is as strong as ever to be here.
Ed concluded by saying, “The buyers are the end user and they stepped up knowing that they will have to work with the town as they build their forever home in the Hamptons. Once they get it done, everybody who passed or wait-and-see’d are going to be jealous.”
