Baked by Melissa and Wölffer Estate Announce a Sweet Summertime Collaboration

Baked by Melissa, the dessert brand famous for their handcrafted bite-size cupcakes, announces its Summer in a Cupcake collection, created in collaboration with the family-owned and operated vineyard located in the heart of the Hamptons, Wölffer Estate. The ‘Summer in a Cupcake’ collection was created to celebrate Wölffer’s recently debuted Summer in a Bottle Côtes de Provence Rosé and features the perfect pairing of vibrant and sweet flavors.

The Baked by Melissa x Wölffer Estate Summer in a Cupcake collection includes an exclusive Rosé Cupcake inspired by Wölffer’s signature rosé, along with five other cupcake flavors including Caramel Cone, Red Velvet, Cookie Dough, Electric Tie-Dye, and Chocolate & Sprinkles, all of which complement the notes of Wölffer’s classically fragrant and lively wine.

“Baked by Melissa goes beyond just cupcakes. We’re all about creating memorable moments with our bite-sized treats. I want people to enjoy our cupcakes with family and friends, to celebrate even life’s smallest moments, and create lasting memories,” said Melissa Ben-Ishay, Founder & CEO of Baked by Melissa. “Through our collaboration with Wölffer, we found a way to package the flavors and memories of summer for our customers to enjoy whether in the Hamptons at Wölffer Wine Stand or at their home across the country with a crisp glass of rosé.”

The Wölffer Estate Wine Stand is the place to be on Friday and Saturday nights during the summer and is a popular pitstop on the way to the beach or home to the city. Offering Wölffer wines and ciders for purchase, the Wine Stand has a casual ambiance with a large lawn area and view of the vineyard. On Saturday, July 16th from 2-6pm, Melissa and Wölffer Chief Brand Officer & Co-Owner Joey Wölffer, will be at the Wine Stand in the Hamptons for a family-friendly wine and cupcake tasting event, complete with live music by Cal Kehoe, lawn games, face painting and more. The event is free and open to the public.

“What’s better than cupcakes and wine? As a woman in a predominantly male-dominated industry, I love supporting other women in business. Partnering with Melissa has enabled something creative and fun for all ages.” said Joey Wölffer, Chief Brand Officer & Co-Owner of Wölffer Estate.

The Baked by Melissa x Wölffer Estate Vineyard Summer in a Cupcake collection will be available throughout the summer at The Wölffer Estate Wine Stand, on bakedbymelissa.com for nationwide shipping, and in select Baked by Melissa stores. Wrapped with a custom sleeve featuring Wölffer’s Summer in a Bottle artwork, the collection is available in packs of 6 and 25 cupcakes starting at $9 for 6-packs and $34 for 25-packs.

For more information on Baked by Melissa, please visit www.bakedbymelissa.com.