Alex Mill, the cult-favorite men’s and women’s fashion brand based in Soho and started by Alex Drexler, the son of retail legend Mickey Drexler, is thrilled to announce its first exclusive seasonal retail pop-up in East Hampton, located at 60 Park Place. Spanning 600 square feet, the Alex Mill summer outpost will be open through September. This exciting pop-up follows a hugely successful three-day collaboration with The SoulCycle Barn in the Hamptons from July 1 to July 3. Marking Alex Mill’s first brick-and-mortar location outside of New York City, the pop-up complements its flagship store on Mercer Street in Soho and a second location on the Upper East Side.
“Why East Hampton? Why not?” said Alex Drexler, founder of Alex Mill. “We looked at several places around America and East Hampton won by far. It’s a great demographic who loves fashion.” Mickey Drexler added, “The Hamptons is an ideal location for Alex Mill from a style perspective, and we are pleased and excited that the store is off to a great start.“
Alex Mill East Hampton features white-washed walls, raw muslin tenting, natural floor coverings, and raw wood fixtures, creating a space that feels like an extension of the nearby sandy beach. The store offers Alex Mill’s tightly edited assortment of beach-inspired and beloved pieces for both men and women, along with one-of-a-kind vintage items. Exclusive-to-the-Hamptons products and services will also be available, making the pop-up a unique shopping destination for the summer. This exciting venture promises to be a highlight of the summer season, offering a fresh and stylish shopping experience in the heart of East Hampton.
