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"East Hampton is such an important part of my childhood and there is nothing more important than to preserve history around you," explained Aerin Lauder.

"We're excited to service new and existing clients who summer in the Hamptons, and can find a statement Missoni dress, vintage caftan from LaDoubleJ or a fun Jimmy Choo palm print clutch to rent for an event or an evening entertaining at home," said co-founder Trisha Gregory.

"I was born and bred in East Hampton," Paul Annacone told Hamptons.com. "There's such a great quality of life."

"We are celebrating the middle of the year, half way to The Holidays, with great gift ideas," said Amanda Beckmann.

The brand's mantra, "life is a merrichase, an exciting path to discovery and enchantment," is reflected in the collection's vibrant and beautiful pieces.

"Montauk is now one of the top destinations in the country for summer traffic flow," said Kathryn Nadeau, President of the Montauk Historical Society.

"It's been a great experience for our emerging designers to showcase their talent and we're looking forward to introducing some fun and summery pieces for the Block Party," said Hillary France.

"I love everything that has to do with fitness and I'm always looking at every aspect about how I can make myself stronger and healthier," said Webb.

The designer, who spends countless hours on the water at her Sag Harbor house, "found the need for beachwear that's stylish and flattering, but also functional."

"There has been a constant throughout that came clear to me, and it was not only my love to create and maintain a beautiful home (or yacht), but also to set an amazing table," noted Kathie Mullin. "And that is where I found Fork & Rose."