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"Each town has its own special character," Ina Garten notes.

"My parents actually met surfing; we are a total surf family," Manuel told Hamptons.com.

"SASF relies on the support of our community to provide our important programs and services for pets and their families," Jerry Rosenthal explained.

"Our Sunrise collection is a celebration of summertime, which perfectly aligns with the beachside beauty and dynamic energy of The Surf Lodge," Samantha Ozuna said.

"Although the Hamptons is known as a summer playground, Hamptons Wellness Week kicks off the season with a focused intention to take care of ourselves, support one another, and embrace the pleasure of wellness," noted Kiley DeMarco and Anastasia Gavalas.

"The Decorators-Designers-Dealers Sale and Auction is such a unique event," said Thomas Naro.

"I grew up in this community and wanted to bring our brand to life here in a way that is inclusive of the local community, celebrating the style and magic of the East End, while providing a choice that is unique and can't be found everywhere," noted AYR's Co-Founder, Max Bonbrest.

"Summersalt suits are made for movement, so they're the perfect pick for jetting around the Hamptons this summer!" said Reshma Chattaram Chamberlin.

TruFusion, a "high-energy, all-in-one fitness hybrid" that Alex Rodriguez (yes, A-Rod) is bringing to the Hamptons, is offering complimentary classes, but there's a catch.

"The best part is, you get to take that book with you when you leave, for free," said Jane Ubell-Meyer.