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G-Shock celebrated 30 years of toughness with a cocktail reception attended by James Marsden, Jessica Stam, Brook Lopez, Adam Driver, Chris Meloni, Estelle, Adrienne Bailon, Louie Vito, Paul Pierce, and Taryn Manning.

Ralph Lauren hosted a “Day at the Stables” themed fashion show for moms including Jessica Alba, Christie Brinkley, Edie Falco, Kelly Killoren Bensimon, and Ali Wentworth and their daughters to view the Fall/Holiday 2013 Collection at Wölffer Stables in Sagaponack. (Photos: Rob Rich/SocietyAllure.com)

Jean Shafiroff, Audrey Gruss, Allen & Co., Barclays and Douglas Elliman chaired the Forward to the Future themed Southampton Hospital 55th Annual Summer Party held at the Art Southampton Pavilion in Southampton.

Despite the rain many came out to compete and admire the designs during the 22nd Annual Sandcastle Contest at Atlantic Beach in East Hampton which benefited The Clamshell Foundation. (Photos: R.Cole for Rob Rich/SocietyAllure.com)

Alec Baldwin recently attended the book release party for Dr. Neal Bernard's "Power Foods for the Brain" and fundraiser for the Physicians Committee for Responsible Medicine at the private residence of John Bradham in Amagansett. Guests enjoyed wine from John Salley's Vegan Vineand plant-based appetizers from Verite Catering, samples from Treeline Treenut Cheeses and Cavi-art. (Photos: Daniel Torok/PatrickMcMullan.com)

Women’s Health Magazine held its annual Hamptons “Under the Stars” party hosted by Editor-in-Chief Michele Promaulayko, Publisher Laura Frerer-Schmidt and FEED's Lauren Bush Lauren at the Bridgehampton Tennis & Surf Club. Guests including Taraji P. Henson, Kelly Rutherford, Taryn Manning, Zosia Mamet, Kat De Luna, Ramy Brook, Eric West, Rebecca Minkoff, Monique Coleman, Adriana De Moura, DJ Alex...

East Hampton's LongHouse Reserve celebrated the opening of exhibits by Ai Weiwei and Yoan Capote. The Reserve kicked off the two noteworthy exhibits with an enchanting garden concert by the inventive Voxare Quartet. (Photos: Adriel Reboh/PatrickMcMullan.com)

The Alzheimer's Association held its 30th official Rita Hayworth Gala Hamptons Kick Off Reception which was hosted by Anne and Jay McInerney at their Ashgrove Farm home in Watermill. Princess Yasmin Aga Khan started the Gala in honor of her mother, actress Rita Hayworth, who died as a result of Alzheimer's. Under Princess Yasmin Aga Khan's leadership, over...

Bravo's Chef Roblé stopped by the Dell #Inspire House in Wainscott to showoff his culinary skills during a cooking demo. While whipping up a delicious summer dish, a mixed green salad with herbed grilled chicken and lemon, the star of "Roblé and Co." let guests in on a few tips for to use while in the kitchen.

The Fairchild Baldwin for Calypso St. Barth launched with a private event hosted by Debbie Bancroft, Jill Fairchild, and Karen Baldwin at the Southampton Calypso St. Barth location.