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Hamptons.com
June 11, 2022

Chloe’s Founder, Chloe Epstein Talks Healthy Living, Collaboration with Juice Press, and the Hamptons

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Veronica Chumbiby Veronica Chumbi
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Chloe’s Founder, Chloe Epstein

Chloe’s offers the ideal sweet treat to get into that summer feeling. What started as an alternative to frozen yogurt made from just fruit, water and cane sugar is now the fastest growing non-dairy novelty in the freezer section. They first launched their frozen pop line with fruit pops, then moved to more decadent offerings with fruit dipped in dairy-free dark chocolate and oat milk-based pops.

 

The idea for Chloe’s was conceived of in the Hamptons and that is where the experimenting began! It is only right that their Hamptons presence continues to evolve every summer.

 

This summer is super exciting as Chloe’s expands their partnership with Juice Press and brings their Soft Serve Fruit out East. For the first time in several years, Chloe’s signature Soft Serve Fruit will be swirling exclusively for the season in Juice Press’ Southampton Shop. Now you can satisfy that frozen treat craving without all the artificial stuff in a cup or on a stick so as they say, “Go ahead treat yourself!”

 

Chloe’s Founder, Chloe Epstein spoke to Hamptons.com about healthy living, collaboration with Juice Press, and the Hamptons.

 

1. What inspired you to create these delicious vegan Pops?

 

The inspiration behind Chloe’s stems from my intense sweet tooth and my commitment to a healthy lifestyle! When I became pregnant with my first child, I started paying close attention to the quality of the foods I was eating and became focused on removing the artificial stuff from my diet. Shockingly, I couldn’t find anything in the freezer aisle with high-quality, simple ingredients that could satisfy those frozen treat cravings – so Chloe’s was born!

 

Our goal today remains the same as it did when we started – provide delicious, better-for-you eating experiences without compromising on ingredients and overall health. We are always innovating and expanding with that in mind.

 

2. What are some of your favorite flavors?

 

This should be the easiest question but it’s ever-changing based on the day and what I’m craving! While chocolate is generally not my “go-to” flavor, our Dark Chocolate Pop is something special and always hits the spot. Two other favorites include our irresistible Oatmilk Cookies & Cream Pop, and the kids and I have been excessively snacking on our new Strawberry-Mango Marvel pops. They are a smaller portion size so we’re always going back for more.

 

3. How has the drastic increase in veganism affected your sales, and why do you think veganism is on the rise?

 

Now more than ever, people are more conscious of their health and more educated on what they put into their bodies – which has impacted the way people live, eat and the products they give to their families. We knew that if we could create something delicious that prioritized taste, transparency, and simple ingredients, we could attract eaters who are focused on eating mindfully, as well as those looking to honor their commitment to different dietary and lifestyle choices, like veganism.

 

With Chloe’s, we were able to create a delicious, high-quality treat and communicate to families that it’s possible to enjoy the treats you love without concern or regret. All our pops are dairy-free, plant-based, Non-GMO Project Verified, free of artificial ingredients, gluten-free, Kosher and always irresistible. We will continue to satisfy frozen treat cravings for all diets.

 

4. What can you tell us on the collaboration with Juice Press?

 

We are thrilled to expand our partnership with a likeminded brand like Juice Press. While Juice Press has carried our pops in select stores for some time, we were excited to have them take over our Union Square location in NYC at the start of the year. We are further delighted to have our Pops and Soft Serve Fruit at the Juice Press Southampton shop this summer. With a focus on better-for-you eating, together, Chloe’s x Juice Press will cover all your cravings and we look forward to seeing where else we POP up together!

 

5. What are some of your favorite places in the Hamptons?

 

I feel like a new person every time I arrive out East and am counting down the days until I get to spend more time in my happy place! This summer will be all about the beach, bike rides, and boat time. I look forward to being out of the city and the traffic, which has been brutal the past few months! I’m always looking forward to time at Sunset Beach, Crow’s Nest, and of course, Babinskis.

 

6. Where can people purchase these pops in the Hamptons?

 

You can find Chloe’s at King Kullen, IGA in East Hampton and Montauk, Juice Press Southampton, and a complete selection on Fresh Direct. We are happy to be so easily accessible this summer and can’t wait for a sweet season ahead.

 

Get your sweet fix at www.chloesfruit.com

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  • Below the Blue is a thoughtfully curated jewelry store in Montauk, offering handcrafted pieces and permanent jewelry. We stopped by to create a custom necklace using their selection of gems and charms. Whether you’re searching for a meaningful gift or a piece that’s uniquely your own, be sure to visit Below the Blue this season, open daily from 10am - 7pm.
@below.the.blue 
#jewlery #belowtheblue #montauk
  • Tucked inside the Sole East hotel, this hidden gem offers one of Montauk’s most relaxing dining experiences. The setting alone is worth the trip: the restaurant sits right beside a giant swimming pool ringed with loungers, where you can grab a drink, stretch out on the lawn, and settle into true Montauk fashion for the afternoon. It’s the kind of scene that makes you forget you have anywhere else to be.

But as cool as the setting is, the food is the real standout. The seafood is the star of the menu, featuring fresh fish sourced directly from the boats at Gosman’s, so what lands on your plate practically came straight off the dock. You can taste the difference immediately. Paired with seasonal vegetables and thoughtfully prepared dishes, every plate feels light, flavorful, and perfect for summer.

The drink menu deserves its own mention. Sole East’s mezcal negroni is one of the best drinks I’ve tasted. It’s smoky, balanced, and a standout on an already impressive drink menu.

From the welcoming, owner-operated atmosphere to the laid-back setting and exceptional food, Sole East is a spot we’ll gladly return to. It’s everything we love about dining in Montauk.
@soleeastmontauk #montauk #soleeast
  • Top Hamptons Events This Weekend✨⁠
⁠
⁠
🎤 Ms. Lauryn Hill Live at The Clubhouse⁠
📅 Saturday | 7–9 PM⁠
📍 Clubhouse Hamptons, East Hampton⁠
GRAMMY Award winner Ms. Lauryn Hill performs a special acoustic concert featuring her iconic hits.⁠
⁠
🎨 Guild Hall Clothesline Art Sale⁠
📅 Saturday | 9 AM–2 PM⁠
📍 East Hampton⁠
Shop original works from local artists with pieces ranging from $75 to $3,500.⁠
⁠
🧘 Elements Barre Class & WATSKIN Trunk Show⁠
📅 Saturday | 9:30 AM⁠
📍 Sag Harbor⁠
Start your morning with a barre class followed by an exclusive WATSKIN trunk show.⁠
⁠
🌸 Marni Blooms Pop-Up⁠
📅 Friday–Sunday | 11 AM–7 PM⁠
📍 il Buco, Amagansett⁠
Browse limited-edition handcrafted fabric flowers made in Italy from archival Marni prints.⁠
⁠
🎭 Shakespeare at the Manor: Twelfth Night⁠
📅 Saturday | 6–8 PM⁠
📍 Shelter Island⁠
Enjoy Shakespeare under the stars at historic Sylvester Manor. Bring a chair or blanket!⁠
⁠
✨ The Watermill Center Summer Festival⁠
📅 Friday & Saturday | 6 PM⁠
📍 Water Mill⁠
Experience “LIMITLESS TIME,” an immersive celebration of Robert Wilson featuring performances, dinner, and more.⁠
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🦉 Get Wild! Gala⁠
📅 Saturday | 5:30–8 PM⁠
📍 Marders,Bridgehampton⁠
Celebrate the Evelyn Alexander Wildlife Rescue Center’s 26th anniversary.⁠
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🌈 Hetrick-Martin Institute’s “School’s Out” Benefit⁠
📅 Saturday | 5:30–11 PM⁠
📍 Water Mill⁠
An evening supporting LGBTQ+ youth through critical summer programming.⁠
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📚 Fridays at Five: David S. Reynolds⁠
📅 Friday | 5 PM⁠
📍 Bridgehampton Library⁠
Hear the acclaimed historian discuss Two Ships.⁠
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🔥 Grilling with Roman & Marc x PANORAM ASADOS⁠
📅 Sunday | 6 PM⁠
📍 Sagaponack⁠
An unforgettable evening of open-fire cooking paired with exceptional Wölffer wines.⁠
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🎸 The Last Waltz at The Stephen Talkhouse⁠
📅 Sunday | 8 PM⁠
📍 Amagansett⁠
Catch a special performance at one of the Hamptons’ most iconic music venues.⁠
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🌶️ Chef Colin Ambrose Pop-Up at Love Eats⁠
📅 Saturday | 9 AM–1 PM⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#laurynhill #easthampton #art #hamptons #wolffer
  • From now through July 25th, Pivotal is bringing the future we’ve all been promised to East Hampton: flying cars.

Their Helix model doesn’t require a pilot’s license to fly over eligible non-congested areas. According to Pivotal, most people can learn to fly it with just 3-4 days of training.

If you’d like to see the Helix in action, stop by Shagwong Marina this weekend for an exclusive demo.
  • The Candied Anchor is a must-visit sweet shop in the heart of Montauk, offering gourmet candy, freshly baked treats, and plenty of indulgent favorites. It’s the perfect stop for an afternoon treat or a little something to take home.

Beyond the shop, The Candied Anchor also brings the fun to local events with candy, popcorn, and ice cream carts available for catering. If you’re visiting Montauk this season, be sure to stop by. They’re open daily from 10am - 10pm.
#candy #sweets #montauk
  • The Hamptons Greek Festival brought a little slice of Greece to the East End this year, complete with traditional music, lively dancing, and an incredible sense of community. From the moment we arrived, the energy was contagious.

I, of course, went for the food, but the festival had something for everyone. The kids loved the arts and crafts area, where they spent nearly an hour making Greek masks and bracelets while we enjoyed the festivities nearby.

One pleasant surprise was how easy everything felt. The shuttle buses made parking a breeze, and before long we were enjoying one of the best gyros we’ve had: warm pita, perfectly seasoned meat, and fresh, homemade tzatziki.

Between the music, dancing, family-friendly activities, and unforgettable food, the Hamptons Greek Fest was one of the highlights of the weekend. We’ll definitely be back next year.
#greek #hamptons #greekfest
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