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June 11, 2022

Chloe’s Founder, Chloe Epstein Talks Healthy Living, Collaboration with Juice Press, and the Hamptons

Veronica Chumbiby Veronica Chumbi
in Featured, Trending
Home Featured
Chloe’s Founder, Chloe Epstein

Chloe’s offers the ideal sweet treat to get into that summer feeling. What started as an alternative to frozen yogurt made from just fruit, water and cane sugar is now the fastest growing non-dairy novelty in the freezer section. They first launched their frozen pop line with fruit pops, then moved to more decadent offerings with fruit dipped in dairy-free dark chocolate and oat milk-based pops.

 

The idea for Chloe’s was conceived of in the Hamptons and that is where the experimenting began! It is only right that their Hamptons presence continues to evolve every summer.

 

This summer is super exciting as Chloe’s expands their partnership with Juice Press and brings their Soft Serve Fruit out East. For the first time in several years, Chloe’s signature Soft Serve Fruit will be swirling exclusively for the season in Juice Press’ Southampton Shop. Now you can satisfy that frozen treat craving without all the artificial stuff in a cup or on a stick so as they say, “Go ahead treat yourself!”

 

Chloe’s Founder, Chloe Epstein spoke to Hamptons.com about healthy living, collaboration with Juice Press, and the Hamptons.

 

1. What inspired you to create these delicious vegan Pops?

 

The inspiration behind Chloe’s stems from my intense sweet tooth and my commitment to a healthy lifestyle! When I became pregnant with my first child, I started paying close attention to the quality of the foods I was eating and became focused on removing the artificial stuff from my diet. Shockingly, I couldn’t find anything in the freezer aisle with high-quality, simple ingredients that could satisfy those frozen treat cravings – so Chloe’s was born!

 

Our goal today remains the same as it did when we started – provide delicious, better-for-you eating experiences without compromising on ingredients and overall health. We are always innovating and expanding with that in mind.

 

2. What are some of your favorite flavors?

 

This should be the easiest question but it’s ever-changing based on the day and what I’m craving! While chocolate is generally not my “go-to” flavor, our Dark Chocolate Pop is something special and always hits the spot. Two other favorites include our irresistible Oatmilk Cookies & Cream Pop, and the kids and I have been excessively snacking on our new Strawberry-Mango Marvel pops. They are a smaller portion size so we’re always going back for more.

 

3. How has the drastic increase in veganism affected your sales, and why do you think veganism is on the rise?

 

Now more than ever, people are more conscious of their health and more educated on what they put into their bodies – which has impacted the way people live, eat and the products they give to their families. We knew that if we could create something delicious that prioritized taste, transparency, and simple ingredients, we could attract eaters who are focused on eating mindfully, as well as those looking to honor their commitment to different dietary and lifestyle choices, like veganism.

 

With Chloe’s, we were able to create a delicious, high-quality treat and communicate to families that it’s possible to enjoy the treats you love without concern or regret. All our pops are dairy-free, plant-based, Non-GMO Project Verified, free of artificial ingredients, gluten-free, Kosher and always irresistible. We will continue to satisfy frozen treat cravings for all diets.

 

4. What can you tell us on the collaboration with Juice Press?

 

We are thrilled to expand our partnership with a likeminded brand like Juice Press. While Juice Press has carried our pops in select stores for some time, we were excited to have them take over our Union Square location in NYC at the start of the year. We are further delighted to have our Pops and Soft Serve Fruit at the Juice Press Southampton shop this summer. With a focus on better-for-you eating, together, Chloe’s x Juice Press will cover all your cravings and we look forward to seeing where else we POP up together!

 

5. What are some of your favorite places in the Hamptons?

 

I feel like a new person every time I arrive out East and am counting down the days until I get to spend more time in my happy place! This summer will be all about the beach, bike rides, and boat time. I look forward to being out of the city and the traffic, which has been brutal the past few months! I’m always looking forward to time at Sunset Beach, Crow’s Nest, and of course, Babinskis.

 

6. Where can people purchase these pops in the Hamptons?

 

You can find Chloe’s at King Kullen, IGA in East Hampton and Montauk, Juice Press Southampton, and a complete selection on Fresh Direct. We are happy to be so easily accessible this summer and can’t wait for a sweet season ahead.

 

Get your sweet fix at www.chloesfruit.com

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Hideaway X Ilegal Mezcal Pop-Up in Montauk

Hideaway X Ilegal Mezcal Pop-Up in Montauk

  • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
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You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
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2. Hedlum⁠
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Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
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3. Aplós⁠
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Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
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Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
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#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
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