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Hamptons.com
December 5, 2017

Take The Plunge And Raise Money For The Local Community At Annual Cooper’s Beach Polar Bear Plunge

Sydney A. Braatby Sydney A. Braat
in Community
Home Community

Heart of the Hamptons is inviting you to “get freezin’ for a reason” during the return of the highly anticipated annual Polar Bear Plunge. Hundreds of community members annually participate in this fundraiser, often wearing festive costumes. All are welcome to sign up to jump into the chilly Atlantic Ocean water to support local people in need. The Polar Bear Plunge will take place at Cooper’s Beach in Southampton on Saturday, December 9 at 10 a.m. and to participate, you must register by 9:30 a.m.

“It warms us up at Heart of the Hamptons to see all of the people that turn out to support the local charity that is here to help local people in crisis,” remarked Hilton Crosby, Executive Director of Heart of the Hamptons.

1,500 are annually supported by the work of Heart of the Hamptons. (Courtesy Photo)


After the plunge, participants are welcome to enjoy hot drinks and food at the Pavilion. They will also receive a Polar Bear Plunge hat to commemorate their participation. The first Plunge took place in 2004 and has raised more than $700,000 to support Heart of the Hamptons and its programs, which offer food, clothing, and assistance to over 1,500 people annually. Your support to this cause can provide healthy summer lunch food for needy school children, send cooked meals to a homebound or isolated resident, buy a pair of glasses for a local school child, purchase medical equipment, install a wheelchair ramp for a handicapped person, or brighten the holidays for a family with little to celebrate.

Heart of the Hamptons (previously known as Human Resources of the Hamptons) began in 2003 to serve as a food pantry that now provides assistance to over 400 households or 1,100 people, a clothing room, and an outreach office. They offer crisis intervention, medical assistance funding, aid for seniors, school supplies and summer lunches for school children, and a meals program for the homebound. Heart of the Hamptons also connects people in need with resources available in the local community. The 501(c)(3) non-profit organization’s mission is “to help people in our local community who are in need, without discrimination, in a dignified manner.”

There will be hot tubs on site to help participants warm up after a dip in the Atlantic Ocean. (Courtesy Photo)


“This is our largest fundraiser. We have incorporated online participation this year to make sure everyone gets involved,” Crosby added. “If you are worried about being cold, have no fear! We will have hot tubs on the sand to warm up in, courtesy of Harbor Hot Tubs.”

For those not in the Hamptons the weekend of the Polar Bear Plunge, make sure to catch the always amusing action live on the Hamptons.com Coopers Beach Camera.

Cooper’s Beach is located at in Southampton. To sign up for The Polar Bear Plunge or to donate, visit heartofthehamptons.org. For more information, call 631-283-6415.

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Spread Holiday Cheer By Supporting These Seasonal Toy And Coat Drives

Spread Holiday Cheer By Supporting These Seasonal Toy And Coat Drives

  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
  • The 18th Annual Hamptons Doc Fest screened 33 films over eight days. A local favorite, the festival featured gripping documentary films alongside workshops for budding filmmakers.⁠
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📸: Jim Lennon⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsdocfest #film #documentaries #docs #s
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