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September 8, 2020

INTERVIEW: Tanya Traykovski And Parisa Jaffer Ramji On Spearheading The Children’s Museum Of The East End Family Walk-A-Thon

Nicole Barylskiby Nicole Barylski
in Community
Home Community

Children’s Museum of the East End (CMEE) in Bridgehampton established several emergency initiatives in response to the pandemic – one of which was the Food 2 Play, Weekly Food Pantry to ensure that the most vulnerable community members would still be able to put food on the table. The community lifeline, which has been championed by other local non-profits, East End businesses and many donors, assists 70 to 80 families every week.

To support this vital endeavor, CMEE is hosting a month-long Family Walk-A-Thon 5K this September. Participants may select their own date, chart their course and then walk, run, or bike for the cause. And, don’t forget to tag #Walk4CMEE if you share a picture on social media.

We recently caught up with Tanya Traykovski and Parisa Jaffer Ramji, who are spearheading the virtual benefit.

Could you speak about your connection to CMEE and why the Museum’s mission resonated with you?

TT: My 14-year-old son, Alex, grew up enjoying everything that the East End and CMEE has to offer. I work as an art advisor, and while Alex liked art museums as a child (which he visited with us a lot), he LOVED children’s museums and CMEE was among his favorites. When we heard that CMEE was running a pantry for local food insecure families – many for whom they provided after school services in pre-Covid times – we immediately volunteered to help out, packing up food and spreading the word among our friends.

PJR: I came to know about the food pantry program from a mom-friend Tanya Trakovski. She brought my two boys Reza, 14, and Rohan, 10, with her son Alex to volunteer and we were all so impressed at how much they were able to do in such a short time.

Tanya volunteering at the Food Pantry. (Courtesy Photo)

How did the Family Walk-a-Thon come about?

TT: My friend Parisa Jaffer and her sons joined us to volunteer at the pantry with her two sons, and she had ideas. With a background in events, she suggested we organize a fund-raiser to assure that CMEE would be able serve families for as long as there is a need. We wanted our children to join in the efforts, so came up with the idea of a socially distanced, anytime-in-September family walkathon.

PJR: After we volunteered, our boys were all talking about other ways that we could help the CMEE efforts in supporting vulnerable families on the East End. The kids actually came up with the idea of a walkathon, which would enable them to raise money in a socially distanced way.

Is this your first time organizing a CMEE fundraiser?

TT: No, it’s not. I actually produced a Trunk Show at CMEE many years ago to fund-raise for the museum. I also hosted a similar event at my home. In both cases, all participants donated a portion of their sales to CMEE. I am optimistic that this event will be as successful as those. We were so happy so many families joined our Walkathon Committee and I hope many more will participate and/or sponsor kids who walk (or bike or scoot).
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PJR: Yes. Over the years my boys have always loved visiting the CMEE, but we hadn’t realized how much they do for the community until we volunteered for the food pantry.

Do you have a goal for the CMEE Family Walk-a-Thon – in terms of fundraising and participants?

TT: The more the merrier! The beauty of a socially distanced, on your own time walkathon is the safety and flexibility. Ideally, we’ll be able to fund the pantry for at least a month and hopefully more.

PJR: We have been blown away at the willingness of everyone that we have approached to get involved and give both time and money. The whole thing has come together so quickly, and we have been so grateful for everyone’s enthusiasm and generosity.

Is there anything else you would like to add?

TT: My son Alex is donating 20 percent of his earnings as a pod camp counselor this summer to the CMEE pantry. It would be wonderful if other kids who were lucky enough to find jobs out East this summer would do the same.

Also, because we have teens who prefer walking with friends to parents, our pod of kids will likely do a morning beach walk. Parisa and I will provide coffee and donuts and the moms can hang out while the kids do their 5K.

PJR: Thank you and Hamptons.com for your support in getting the word out. We really appreciate it!

Registration for the Family Walk-A-Thon starts at $75, which provides a week’s supply of groceries for one family. $150 procures a week’s supply of groceries for two families. $250 supports the purchase of books and school supplies. $500 purchases diapers, wipes, toilet paper and sanitary products. $1,000 funds one week of fruit and vegetables for the 70 families served by the Food Pantry. $5,000 completely funds the food pantry for an entire week, including all pantry items, perishables, and produce.

For more information about Children’s Museum of the East End or the Family Walk-A-Thon, visit www.cmee.org.

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INTERVIEW: Gabrielle’s Angel Foundation Founder, Denise Rich, On The Upcoming Studio 54 Themed “Virtual Disco Party,” Star-Studded Special Guests And More

INTERVIEW: Gabrielle's Angel Foundation Founder, Denise Rich, On The Upcoming Studio 54 Themed "Virtual Disco Party," Star-Studded Special Guests And More

  • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
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You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
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2. Hedlum⁠
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Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
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3. Aplós⁠
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Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
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Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
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#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
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What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
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Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
  • Philanthropist, TV host, author and longtime supporter and chairwoman of the Viennese Opera Ball Jean Shafiroff hosted and underwrote a reception with over 100 guests at her New York residence to officially kick off the 70th Annual Viennese Opera Ball, one of New York’s oldest and most prestigious white-tie galas celebrating Austrian culture, diplomacy, and the enduring friendship between Austria and the United States.⁠
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“The Viennese Opera Ball represents elegance, culture, and the timeless beauty of the arts,” said Jean Shafiroff. “It is a privilege to host this gathering in celebration of its 70th year as we honor tradition while supporting the next generation of artistic excellence. As a past honoree and chairwoman, I look forward to the 70th Anniversary Gala and am excited to chair it once again.”⁠
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📸: BFA / Kevin Czopek⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#vienneseopera #newyork
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