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Hamptons.com
June 20, 2022

East End Fund for Children Partnership with Citarella Expands

Veronica Chumbiby Veronica Chumbi
in Community, Trending
Home Community

On Thursday, June 23rd at 4pm join representatives from the East End Fund for Children, local officials and Citarella owner Joe Gurrera at the gourmet market’s Bridgehampton location (2209 Montauk Highway, Bridgehampton, NY 11932) as they announce year 2 of this innovative fundraising initiative. This year they will be celebrating their commitment to the East End with a commemorative garden devoted to local children and lined with painted rocks by the children of the seven member organizations depicting what they love about living on the East End. 

 

Citarella and the East End Fund for Children are excited to announce this summer’s Fundraising campaign that will take place from June 23 through Labor Day weekend. Shoppers at each of the gourmet markets three Hamptons’ locations will be encouraged to donate to the Fund at the time of their purchase. The stores have planned a variety of support around the fundraiser that will be announced at the conference.

 

“We are proud to expand our partnership with the East End Fund for Children,” said Joe Gurrera, owner of Citarella. “Citarella has a history of giving back to our community through organizations with shared values and we’re fully committed to supporting the EEFC’s mission of providing essential food and educational programming to our most vulnerable children living in the East End.”

 

“The East End Fund for Children was the brainchild of Dan Shedrick. The Bridgehampton Child Care & Recreational was honored to be invited to be one of the organizations involved in the initial planning stages. Conceived out of the extreme need created by the pandemic, we are so happy that the coalition of seven not for profits serving East End children continues. Thank you Citarella for caring about giving locally and for proving that we are stronger together!”  -Bonnie Michelle Cannon, Executive Director BHCCRC

 

Tim Frazier, Executive Director, Eleanor Whitmore Early Childhood Center said “Citarella’s commitment to the East End Fund for Children coalition has impacted the community in myriad ways. In addition to increasing our individual capacity, they have cemented a more synergistic way for nonprofits to work together. We are so grateful to the dedication of Joe and Yusi and the remarkable people from the stores who make this partnership work.”

 

“The Retreat is so grateful to Citarella for its tremendous support of services for children on the East End.  At this moment, children need services more than ever and they need to feel safe.” said Loretta Davis, Executive Director, The Retreat.

 

“CMEE is deeply honored to partner with Citarella – funds raised will be divided evenly between the seven non-profits that make up the Fund – providing vital support for local families. None of this would be possible without the steadfast support of Citarella” said Lara Sweeney, Co-President, Children’s Museum of the East End.

 

To learn more, visit Citarella.com and https://eastendfund4kids.org/

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Art in Action (Zoom Sessions)

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Parrish Art Museum
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Family Dance Party at Children’s Museum of the East End

February 13 @ 05:00 PM - February 13 @ 07:00 PM
376 Bridgehampton-Sag Harbor Turnpike, Bridgehampton, NY 11932
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Valentines Day Movie Night

February 13 @ 05:00 PM - February 13 @ 08:00 PM
The Shine Studio
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Take Flight, Dana Frances Hilbert’s First Curated Show

February 13 @ 07:00 PM - February 13 @ 09:00 PM
Java Nation, 112 Maple Ln, Bridgehampton, NY 11932
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Pachanga, A Night of High-Energy Music and Dancing in Water Mill

Pachanga, A Night of High-Energy Music and Dancing in Water Mill

  • This past month, @thequoguewildliferefuge held their annual Light The Night Winter Walk. People braved the cold and enjoyed a relaxing illuminated walk and warmed up  with @hamptoncoffee hot chocolate. The refuge also invited people to explore their Ice Harvesting exhibit. #quoguewildliferefuge #nightwalk #quogue #lightthenight #winter
  • ⁠
We’re all bombarded with New Year, New Me posts on Instagram and TikTok as health takes center stage in everyone’s 2026 goals. Many choose to participate in “Dry January,” a challenge that encourages participants to take a break from alcohol. Non-alcoholic alternatives are also a great option for those who want to join the bar crawl without the stigma of holding a water bottle. With help from our friends at Kidd Squid Brewery, we sampled a variety of options at their tasting room in Sag Harbor. Here are our top picks.⁠
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1. Wölffer Estate: Spring in a Bottle Rose⁠
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You can’t go anywhere in the Hamptons without grabbing a glass of Wolffer’s iconic Rosé. Don’t fret! You can still enjoy the iconic, vibrant, fruity taste with their non-alcoholic version. ⁠
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Tasting notes: It’s no surprise that it is a favorite in The Hamptons. The lack of alcohol doesn’t affect the rich, elegant rose, peach, and apple notes. This is a delicious, fresh, sparkling rosé.⁠
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2. Hedlum⁠
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Is a locally owned company that produces crispy non-alcoholic beers that perfectly mirror their alcoholic counterparts. I tried their Easy Down Lager, and it was perfect!⁠
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Tasting notes: It pours out like a beer with a nice frothy top layer. It is crisp and smooth and reminds me of a Sapporo.⁠
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3. Aplós⁠
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Another locally owned company that produces non-alcoholic drinks crafted by award-winning mixologists. I fell in love with their credo, “Life should be sipped slowly.” I tried their Chili Margarita and loved the sparkling citrus notes with a bit of a kick. It’s infused with adaptogens and nootropics, which are thought to reduce stress, elevate your mood, and overall just deliver that perfect chill for any social setting.⁠
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Tasting notes: Crisp and tangy, with very strong citrus notes, this reminded me of kombucha. It was very refreshing.⁠
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#dryjanuary #nonalcoholic #aplos  #hedlum #springinabottle
  • Experience seals in their natural environment! The New York State Office of Parks, Recreation and Historic Preservation is pleased to announce that Montauk Point State Park will host a series of hikes to observe wintering seals. Beginning in January 2026 and continuing through April 2026, a State Park naturalist will lead visitors on a scenic beach walk to an area where up to five species of seals can be observed. ⁠
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2026 Seal program dates and times are as follows:⁠
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Saturday, January 31st: 11am – 1pm⁠
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Sunday, February 1st: 12pm – 2pm⁠
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Sunday, February 15th: 11am – 1pm⁠
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Saturday, February 28th: 10am – 12pm⁠
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Sunday, March 1st: 11am – 1pm⁠
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Saturday, March 14th: 10am – 12pm⁠
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Sunday, March 15th: 11am – 1pm⁠
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Saturday, March 28th: 10am – 12pm⁠
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Sunday, March 29th: 11am – 1pm⁠
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Saturday, April 11th: 9am – 11am⁠
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Sunday, April 12th: 9am – 11am⁠
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Saturday, April 18th: 2pm – 4pm⁠
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Sunday, April 19th:  2pm – 4pm⁠
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To register, call the Montauk Downs at 631-668-5000 (ext. 0).⁠
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#seals #hike #montauk #sealwatching #recreation
  • When Jesse Bongiovi launched Hampton Water Wine Co. with his dad, Jon Bon Jovi, in 2018, he helped redefine what modern rosé could look and feel like—sun-soaked, effortless, and rooted in moments shared with the people you love.⁠
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Now, with the growth of Lily Pond Group, he’s expanding that vision far beyond the bottle. Influenced by years spent in the Hamptons’ uniquely relaxed and refined culture, Jesse’s approach to brand-building is all about capturing a feeling: the blend of ease, taste, and connection that defines a perfect summer day out East.⁠
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With Lily Pond Group’s emerging portfolio—including Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping brands that stand for more than just good drinks. They’re grounded in storytelling, authenticity, and community, with the kind of cultural resonance that turns a product into a lifestyle.⁠
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Jesse spoke more about how he got started, how the Hamptons informed his approach, and what he sees on the horizon for the next generation of lifestyle brands.⁠
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When did you come up with the concept for Hampton Water and decide to move forward with it?⁠
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JB: We saw an opportunity to change the narrative around rosé and the idea of “rosé season.” We wanted something sophisticated but still fun and easygoing, something that reflected the lifestyle we love. When we connected with Gérard Bertrand, it all clicked. The quality in the juice matched the story we wanted to tell, and that’s when we knew we had something special.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#rose #hamptonwater #jessebongiovi #lilypondgroup #hamptons fivesprings mezcalmezul
  • Pitch Your Peers (PYP) Hamptons Chapter, a philanthropy initiative, awarded two local non-profits at its 3rd annual Pitch Day on October 25th at Scoville Hall in Amagansett. Philanthropic women from the community are the driving force behind PYP The Hamptons. They identify and champion local non-profits that qualify for its annual collective grant. The grant pool for 2025 was $60,000. ⁠
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PYP Members identified and pitched local organizations to be considered for their grant on Pitch Day on October 25th. Members voted, and this year’s first-place award of $50,000 was presented to The Retreat, while a second-place award of $10,000 was presented to Share the Harvest Farm. ⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#pitchyourpeers #hamptons #nonprofits #local #sharetheharvest
  • What began as a shared dream between two young farming apprentices has grown into a year-round nonprofit that feeds, teaches, and welcomes thousands of people each season. Today, co-founders Amanda Merrow and Katie Baldwin continue to nurture the land while carrying out their mission to educate and inspire through food and farming.⁠
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From securing ownership of their farmland to expanding their programs, opening a year-round market, and welcoming visitors to explore the property, Amber Waves has become an essential piece of the East End’s agricultural and cultural landscape. Amanda and Katie spoke about their journey, the mission that continues to guide them, and the vision behind one of the most meaningful community-driven farms on Long Island.⁠
⁠
What core mission drives the farm today, and how has that mission evolved since the beginning?⁠
⁠
Amanda & Katie: We met in 2008 while completing a farming apprenticeship at Quail Hill Farm where we both discovered our shared love of farming. By that July, we were already dreaming up ways to continue farming together in Amagansett. When we founded Amber Waves Farm, our vision was to build something greater than ourselves—something that would outlive us. Our original idea, the “Amagansett Wheat Project,” grew out of a daydream to create a “pizza farm,” and our name, Amber Waves, pays homage to grain production—a line from the song “America the Beautiful”. From the beginning, we chose to be a nonprofit because our mission—to teach and connect people through food and farming—has always been at the heart of what we do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#amberwavesfarm #amagansett #community #local
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