Celebrating 49 years, ‘Reggae Ambassadors’, THIRD WORLD is one of the longest-lived Reggae bands of all time, and one of Jamaica’s most consistently popular crossover acts among international audiences. Mixing in elements of R&B, funk, pop, and rock and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion”.
Third World is one of reggae’s most enduring and influential bands, earning 9 Grammy nominations and worldwide success with hits like Now That We Found Love, 96 Degrees in the Shade, and Try Jah Love. For more than four decades, the band has combined reggae’s cultural roots with a progressive international sound, building a loyal global fan base through sold-out tours and uplifting messages. Third World has toured and recorded with legends including Bob Marley, Stevie Wonder, Santana, U2, Sting, Whitney Houston, and many others, while performing on six continents at iconic venues and events. Their music has topped charts across the U.S., Europe, the UK, and Japan, earned platinum recognition in Japan, and helped secure honors such as the United Nations Peace Medal and numerous lifetime achievement awards worldwide.
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