Inside the Summer Scene at Love, Binetti, Sag Harbor

If you’re heading out east this summer, make room on your must-visit list for Love, Binetti in Sag Harbor. Tucked inside a sun-filled house at 17 Washington Street, this concept store is bringing an effortlessly stylish lineup of pop-ups, installations, and events to the Hamptons. And I, for one, am already planning multiple return visits.

From July through August, Love, Binetti will host a season-long celebration that feels like a perfectly curated vacation in itself. The space is known for its playful yet elevated mix of fashion, home, and lifestyle. At the heart of it all are three dedicated shop-in-shop experiences. I walked through on a recent preview and it’s the kind of setup that makes you want to linger.

First up: Missoni Home & Mare Collection, showcased in a breezy outdoor cabana that feels like it was plucked from the Amalfi Coast. There’s no mistaking those iconic zigzags!

Inside, The Edit is exactly what the name suggests: a tight, well-curated collection of resort wear and elevated gifts, designed with luxury hotels and effortless summer dressing in mind. Think flowy kaftans and oversized straw hats.

Then there’s Assouline, the crème de la crème of coffee table books. Their boutique within the store is small but mighty, with glossy pages on fashion, travel, art, and architecture.

But what really sets Love, Binetti apart is the garden. This summer, it comes alive with fresh flowers every Friday and Saturday thanks to Brogan Lane Design. There’s even a charming self-service flower stand at the side entrance, just beside a vibrant mural by Rose Jaffe.

Of course, no Hamptons summer is complete without a few can’t-miss events, and Love, Binetti has a packed calendar. A few I’m marking down:

• M.A.A.C London brings its ready-to-wear line to the garden July 11–13.
• Hope for Depression Research Foundation hosts a conversation and fundraiser with Audrey Gruss on July 18, supporting the Race of Hope.
• On July 26, Jonathan Adler and Simon Doogan will sit down for a book signing and chat, hosted by Fashion Group International.

And August gets even better…

• August 2 marks the store’s 5th anniversary in Sag Harbor. Expect a DJ, cocktails, dancing, and some very well-dressed guests.
• Later in the month: vintage pop-ups from Khata Space (August 8–10) and The Falls (August 16–17), plus a pre-fall showcase from Pantoffel NYC & Ashley Himmel (August 29–31).

Bottom line is that Love, Binetti is more than just a shopping destination this summer, it’s a whole mood. Come for the fashion. Stay for the flowers. Leave with the magic. See you in Sag Harbor.