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Hamptons.com
September 9, 2021

INTERVIEW: Hamptons-Based Stylist Lisa Kerson Frohlich, on Current Trends and Career Advice

Sydney A. Braatby Sydney A. Braat
in Featured
Home Featured
Lisa Frohlich

The Hamptons continues to evolve over the years, whether that be new businesses, homes, or restaurants, but one thing that has always remained steadfast is the quintessential “Hamptons style.” It has inspired brands like Ralph Lauren and J. McLaughlin to create designs and entire lines that fit the Hamptons lifestyle. We all know and love it. For many of the locals and annual visitors, they dress for the occasion without even realizing. 

 

It’s not uncommon to witness bold outfit choices throughout the Hamptons scene. Behind those memorable outfits is brand strategist, trend consultant, and stylist, Lisa Kerson Frohlich. Known on Instagram as “@HamptonsNYStyle,” Lisa hails from Manhattan and moved out to live in the Hamptons full-time a few years ago. Lisa started in the world of fashion as a Founder of Lisa K, a successful jewelry brand sold at Bloomingdale’s, Saks Fifth Avenue, and other specialty stores.

 

Lisa has always been entrepreneurial minded which is how her stylist and consultant business came to be. Stemming from her own impeccable personal fashion taste, Lisa quickly realized that she could help others find their own personal style and build confidence. 

 

Whether Lisa is attending an elite Hamptons soirée, having brunch on Main Street in Southampton, socializing with friends, or hitting the golf course, she is always impeccably dressed. Her Instagram is filled with helpful day-to-night styling tips and brands you must have your eye on.

 

I spoke with Lisa to learn more about her career as a brand strategist, trend consultant, and stylist:

 

Take us back to the beginning. What is your earliest memory with fashion and when did you realize you wanted to pursue a career in fashion?  

 

LF: I come from a family of retailers, so the apple didn’t fall very far from the tree. As a kid I remember seeing pictures of my dad with famous designers, and I knew this was the path I wanted to take. I’ve had three major stops in my journey. Right out of college, I was a dress buyer for May Company Department Stores. The second stop was opening my own jewelry showroom, Lisa K in NYC. I’ve always loved designing fashion jewelry, and I created collections for two department stores, QVC and specialty stores around the world. And finally, since moving to the Hamptons five years ago, I have been styling a select group of women out east. Most rewarding is my work as a brand consultant for 15 emerging fashion companies by helping them with growth and success strategies. Many are women-owned brands who have taken the opportunity during Covid to grow their brands. I truly enjoy working with these fierce and smart women. It’s been a very busy 26 years in the industry!

 

The Hamptons must spark a lot of inspiration when it comes to your own personal style as well as how you style your clients. What has inspired you most in the community?  

 

LF: The Hamptons inspires my fashion decisions every day. When we moved out east from the city, the biggest challenge I had with my dressing was that I tend to overdress. In the city I would get dressed in the morning for both work and the kid’s activities. The style in the Hamptons in the fall and winter is casual and sportier. Don’t get me wrong, everyone still looks put together, but in a more relaxed way. I help many clients achieve that casual vibe, without looking like they’re trying too hard. My priority is helping my clients feel good about themselves.

 

It’s evident from your Instagram that you love color! Has that always been the case?  

 

LF: Yes! I love wearing bright colors and rarely wear black. I am from NY so you would think it would be the opposite. My Instagram handle @hamptonsnystyle is all about showcasing vibrant colors and prints from amazing designers. Everyone can wear color, it’s just a matter of finding the correct tones.

 

How has your style evolved over your career and what aspects have remained the same? 

 

LF: When I was younger, I was more concerned with form fitting outfits, and I have moved away from that over the last 5-10 years. Except for my workout my clothes, I tend to go with flowy dresses or skirts. And novelty sweaters with jeans. I am much more focused on comfort these days then I was when I was younger. I’m not trying to squeeze my feet into 5-inch heels anymore!  

 

How do you decide what pieces to keep in your collection and what to pass on?  

 

LF: I follow the rule that if you haven’t worn something in a year, it’s time to donate or sell it on a platform like The RealReal. Otherwise, you will have no room in your closet for new and exciting pieces. I recommend that clients hold on to key pieces for their daughters or future family members. But if they aren’t wearing them currently, store them in Sterilite plastic containers in a storage unit or your basement.

 

What are the hottest trends you’re noticing in the Hamptons this summer? 

 

LF: With people finally able to leave their homes and attend events safely, there must be a lot of excitement in the local fashion scene. Smocked dresses have taken over the Hamptons because they can be worn casual to a BBQ or out to dinner at night with a wedge. Depending on your body type, you can choose smocked pieces that highlight different areas. There are fewer matching sweatsuits this summer now that people are out and about. People are wearing their fine jewelry again, and fun straw bags have replaced the leather bags that will re-appear for cooler months.

 

What mantra do you live by in your career? 

 

LF: “Fashion fades, style is eternal.” Yves Saint Laurent

 

As a female entrepreneur, what piece of advice would you like to share with the younger generation who are also interested in pursuing a career in fashion? 

 

LF: This is an amazing industry for both men and women, but you will have to work hard to get ahead! I recommend starting out with a larger company in the beginning of your career so that you can surround yourself with experienced mentors. People assume working in the fashion industry is glamourous, but most days are not! And remember, it’s never too late to re-invent yourself.

 

Follow Lisa on Instagram at @HamptonsNYStyle for more helpful fashion tips and her entertaining life in the Hamptons.

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LOCAL EVENTS

Events

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The Female Founders Market Garden Shops at The HUB

June 21 @ 09:00 AM - June 21 @ 06:00 PM
The HUB 2183 Montauk Highway Bridgehampton, NY 11932
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5th Annual Palm Tree Music Festival

June 21 @ 02:00 PM - June 21 @ 11:00 PM
Shinnecock Indian Territory, Southampton, NY 11968, USA
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Calm Before the Storm Fundraising Cocktail Party & Art Show

June 21 @ 05:00 PM - June 21 @ 07:00 PM
Sag Harbor Whaling & Historical Museum
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21
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Opening Reception: “The Ark” – An Exhibition curated by Eric Fischl

June 21 @ 06:00 PM - June 21 @ 07:30 PM
The Church, 48 Madison St., Sag Harbor, NY, 11963
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Author Talk and book signing: “50 Moments” by Nellie Sciutto

June 21 @ 06:00 PM - June 21 @ 07:30 PM
East Hampton Library
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30 Squared Art Group 7th Annual Art Show & Sale

30 Squared Art Group 7th Annual Art Show & Sale

  • Who’s excited for the Palm Tree Music Festival! ⁠
⁠
Check out the Top Hamptons Events This Weekend!⁠
⁠
🎶 5th Annual Palm Tree Music Festival⁠
📅 Saturday, June 21st | 🕑 2pm – 11pm⁠
📍 Shinnecock Indian Territory, Southampton⁠
🌴 Iconic music + luxury vibes + brand activations.⁠
📸: Rob Rich/SocietyAllure.com ©2025⁠
⁠
🛍️ Female Founders Market at The HUB⁠
📅 Saturday, June 21st | 🕘 9am – 6pm⁠
📍 2183 Montauk Hwy, Bridgehampton⁠
✨ Shop curated female-founded Hamptons brands.⁠
⁠
👡 Dolce Vita Pop-Up in Southampton⁠
📅 June 20–22 | 🕚 11am – 3pm daily⁠
📍 95 Main Street, Southampton⁠
🎨 Art, summer style, and new drops each month!⁠
⁠
👜 Kulson Pop-Up at Sage & Madison⁠
📅 Friday, June 20th | 🕒 3pm – 6pm⁠
📍 31 Madison Street, Sag Harbor⁠
🥂 Sip + shop Kulson’s Summer Capsule Collection.⁠
⁠
🍦 BuddhaBerry x Stocked Pop-Up⁠
📅 Friday, June 20th | 🕛 12pm – 5pm⁠
📍 125 Main St, Sag Harbor⁠
🍪 Salted cookie + froyo collab = YUM.⁠
⁠
👜 Hamptons Handbag Festival⁠
📅 Sunday, June 22nd | 🕙 10am – 5pm⁠
📍 15 Montauk Hwy, East Hampton⁠
👜 From vintage to designer. All price points.⁠
⁠
📚 Author Talk: Nellie Sciutto⁠
📅 Saturday, June 21st | 🕕 6pm – 7:30pm⁠
📍 East Hampton Library⁠
🎬 Hear Hollywood tales + get your book signed!⁠
⁠
🎭 Colin Quinn at WHBPAC⁠
📅 Friday, June 20th | 🕗 8pm⁠
📍 76 Main St, Westhampton Beach⁠
😂 Big laughs with the comedy legend.⁠
⁠
🎶 Ghost-Note at Talkhouse⁠
📅 Saturday, June 21st | 🕗 8pm⁠
📍 Stephen Talkhouse, Amagansett⁠
🔥 Don’t miss this epic jam session.⁠
⁠
🥾 Penny Pond Hike⁠
📅 Sunday, June 22nd | 🕤 9:30am – 11:30am⁠
📍 Meet at Red Creek Rd, Hampton Bays⁠
🌲 A beautiful trail to start your Sunday.⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#palmtreemusicfestival #hamptons #colinquinn #hub #dolcevita #weekend
  • Hosted in the Hamptons at Calissa, Ja Rule showed off his mixology skills, livin’ it up and serving craft cocktails from Amber & Opal as the premium whiskey brand launched in the Hamptons. 

@jarule 
@calissahamptons 
@amberopalspirits 

#jarule #whiskey #hamptons #calissa #hamptonsweekend #hamptonsevents
  • 24 Saddle Lane, East Hampton, NY 11937⁠
Saunders Exclusive: $2,795,000⁠
⁠
@hamptonsrealestate ⁠
@jenniferwilsonhamptons⁠
@edbruehl⁠
@edmondzenuni_⁠
⁠
This stunning contemporary home redefines modern living with its clean lines, dramatic vaulted ceilings, and walls of glass that flood the interior with natural light. ⁠
⁠
Fully renovated in 2016, the open-concept living area seamlessly blends indoor and outdoor spaces, creating an entertainer’s paradise.⁠
⁠
Imagine hosting gatherings on the expansive deck overlooking the heated pool and spa, or enjoying more intimate moments in the screened porch.⁠
⁠
Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptonsrealestate #easthampton #hamptons #realestate⁠
  • Check out the Top Hamptons Events This Weekend!

🎤 Ja Rule Bar Takeover at Calissa
🗓️ Friday, June 13 | 7–9PM
📍 Calissa, Water Mill
Hip-hop icon Ja Rule takes over the bar to celebrate the launch of his new whiskey, Amber & Opal.
📸 Phillip Faraone/Getty Images for AVA Resort
#calissahamptons #jarule #amberandopal

🍷 Mavericks Montauk Winemaker Dinner
🗓️ Friday, June 13 | 6PM
📍 Mavericks, Montauk
Kick off the Summer Winemaker Dinner Series with Christophe Renard of Domaines Ott.
📸 Photo Credit: Michelle McSwain
#mavericksmontauk #domainesott #winemakerdinner

🌸 Hampton Water Rosé Day Tour
🗓️ Saturday, June 14 | 1–7PM
📍 Bounce Beach, Montauk
Show up in pink and celebrate National Rosé Day with tastings, giveaways & more.
#hamptonwater #roséday #montaukevents

🏃 Beacon of Hope 5K Run/Walk
🗓️ Saturday, June 14 | 9AM
📍 Camp Hero to Montauk Lighthouse
Support awareness and hope on this scenic 5K through Camp Hero.
#beaconofhope5k #montauklighthouse

📚 Book Signing with Julianne Moore & Jesse Eisenberg
🗓️ Saturday, June 14 | 3–4PM
📍 Southampton Playhouse
A special family reading and signing with two stars and authors.
#julianneMoore #jesseeisenberg #southamptonny

🐶 ARF’s Rescues & Rosé
🗓️ Saturday, June 14 | 4–7PM
📍 ARF, East Hampton
Rescue dogs + rosé = summer magic.
#arfhamptons #rescuesandrosé #eastenddogs

🎨 Father’s Day Arts & Crafts Fair
🗓️ Saturday, June 14 | 9AM
📍 Marine Park Drive, Sag Harbor
Shop handmade jewelry, furniture, paintings, home goods, and more.
#sagharborarts #hamptonscraftfair

🍋 Lucky One Lemonade Launch w/ Miss Peaches
🗓️ Saturday, June 14 | 2PM
📍 Shark Bar, Montauk
Meet adoptable dogs and sip dog-lover-approved lemonade.
#misspeaches #southamptonanimalshelter #sharkbarmontauk

🛍️ Alice + Olivia Sip & Shop
🗓️ Saturday, June 14 | 4–6PM
📍 68 Main Street, Southampton
Hosted by Sydney Sadick & Sylvia Hemingway to benefit SAC.
#aliceandolivia #sipandshop #southamptonvibes

🩰 Tiler Peck at Guild Hall
🗓️ Saturday, June 14 | 8PM
📍 Guild Hall, East Hampton
An evening of unforgettable performance and movement.
#tilerpeck #guildhall #easthamptonevents

Check out more events at Hamptons.com (Link in Bio)

#hamptonsweekend
  • Sydney Sadick, Founder, Editor-in-Chief, and Publisher of Spotlight Magazine has been a lifetime Hamptons goer who has created a platform centered around the community she knows and loves. Spotlight Magazine has strong roots with the East End and is a fresh product in an ever-changing landscape.⁠
⁠
Sydney is a fashion and lifestyle expert who regularly appears on television. She is the author of the memoir and educational guide Aim High, which has received praise and recognition in the fashion space, encouraging individuals to find their unique style and achieve their goals.⁠
⁠
Sydney discussed her background and why she decided to launch Spotlight, how the magazine has evolved and grown, and some upcoming projects she is excited to be involved in ahead of the 2025 summer season. ⁠
⁠
Read the full interview at Hamptons.com (Link in Bio)⁠
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#sydneysadick #hamptons
  • At 55 Long Lane, East Hampton, Share the Harvest Farm is more than just rows of vibrant vegetables and rich soil, but a deeply rooted reflection of compassion and the strength of community. Founded in 2010 by John Malafronte, Ira Bezoza and Peter Garnham, this nonprofit farm was built on a simple but powerful idea, that everyone deserves access to wholesome,  locally grown food.⁠
⁠
For over 15 years, Share the Harvest has partnered with numerous other non-profit organizations to serve members of their community who may be dealing with food insecurity. In a region often associated with luxury and wealth, the farm sheds light on a quieter truth in which many local residents struggle to put healthy food on the table. At its core, Share the Harvest Farm is a place of purpose where every tomato, carrot, and pepper represents the spirit of neighbors helping neighbors.⁠
⁠
Meredith Arm, the Executive Director, and Matthew Quirk, the Farm Director, shared more about the farm’s mission, the challenges they face, and the deep sense of purpose that drives their work each day.⁠
⁠
Read the full article at Hamptons.com (Link in Bio)⁠
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#sharetheharvest #community #hamptons #local⁠
⁠
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