This year the Super Bowl will be played at MetLife Stadium, the home of the New York Jets and New York Giants. While neither team will compete for the Lombardi Trophy, the Tri-state area is still excited to host its first NFL championship.
In honor of the big game, 48 designers have created custom designed helmets for Bloomingdale’s in partnership with the Council of Fashion Designers of America (CFDA). They will be on display in the store windows of the iconic Bloomingdale’s 59th Street location and will be unveiled on Wednesday, January 15, at 5:00 p.m.
Fashionable football fans can bid on the specialty Super Bowl items which are being auctioned off with proceeds benefiting The NFL Foundation. The non-profit organization is devoted to improving the lives of those who have been impacted by the game of football. Their grants support youth and high school football programs, health and safety efforts, and community health initiatives like NFL PLAY 60.
“Bloomingdales’ New York Heritage combined with the fact that Super Bowl XLVIII is taking place in our back yard gives us an opportunity to merge fashion and sports in a modern way,” said Frank Berman, Bloomingdale’s executive vice president of marketing. “Through our unique collaborations, merchandise, and special events, we are able to celebrate Super Bowl XLVIII in-store and online bringing the excitement of this iconic event to our shoppers across a variety of touch points, all while supporting the NFL Foundation.”
Designers creating original auction headgear include Alejandro Ingelmo, Alexis Bittar, Ariel Ovadia and Shimon Ovadia for Ovadia & Sons, Betsey Johnson, Billy Reid, Blake Mykoskie for Toms, Bloomingdale’s, Catherine Malandrino, Cynthia Rowley, Cynthia Vincent for Twelfth Street, Dana Lorenz for Fenton/Fallon, Danielle Snyder and Jodie Snyder for Dannijo, Dao-Yi Chow and Maxwell Osborne for Public School, David Neville and Marcus Wainwright for Rag & Bone, Dennis Basso, Diane von Furstenberg, Donna Karan for Donna Karan and DKNY, Eugenia Kim, George Esquivel, John Varvatos, Junkfood, Keren Craig & Georgina Chapman for Marchesa, Kenneth Cole, Lela Rose, Mark Badgley and James Mischka for Badgley Mischka, Mark McNairy, Michael Bastian, Monique Lhuillier, Narciso Rodriguez for Narciso Rodriguez Studio, Nicole and Michael Colovos for Helmut Lang, Nicole Miller, Olivier Theyskens for Theyskens Theory, Gela Nash & Pamela Skaist-Levy for Pam & Gela, Pamela Love, Rachel Zoe, Rebecca Taylor, Richard Chai, Rogan Gregory and Scott Mackinlay Hahn for Loomstate, Rogan Gregory for Rogan, Rozae Nichols for Clover Canyon, Sam Shipley and Jeff Halmos for Shipley & Halmos, Stacey Bendet for Alice + Olivia, Stephen Dweck, Steven Alan, Tadashi Shoji, Todd Snyder, Vince Camuto, and Yigal Azrouel.
“We are excited to team up with Bloomingdale’s and the CFDA to auction off designer Super Bowl XLVIII helmets to support the work of the NFL Foundation,” said Natara Holloway, the NFL’s vice president of consumer products. “This unique collaboration is another way for fans of football and fashion to get closer to the game and be a part of the Super Bowl XLVIII festivities happening all across the New York-New Jersey region.”
In addition to the auction, Bloomingdale’s stores will pair fashion and football with a variety of stylish NFL inspired gear for both ladies and guys.
Bidding starts at $248 and will take place from Wednesday, January 15, through Tuesday, February 4.
To bid on the collection visit bloomingdales.com.