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Hamptons.com
July 22, 2020

INTERVIEW: Richard Decker On Any Where, Any Time Fitness (AWATfit) Franchise

T.J. Clementeby T.J. Clemente
in Entertainment
Home Entertainment

When talking to Richard Decker, who has leveraged more than 30 years of experience in the physical fitness industry to develop what he calls AWATfit (Any Where, Any Time Fitness), his confidence that he is “in the right place at the right time,” is uplifting. He is excited about his mobile gym concept that is built out of the back of a 20-foot pickup truck and brought directly to clients at their homes, the beach, or elsewhere. With an influx of requests due to fears around working out indoors during Covid-19, Decker is launching the franchise of his business model. Richard Decker knows he has a winner in his AWATfit.

Decker, who was raised in Rockville Center, but moved out East to Southampton in 1982, stressed, “After owning several brick-and-mortar gyms in the area, I saw a strong opportunity to disrupt the stagnant fitness marketplace and grow fast. As Covid has deeply impacted many traditional gyms, I saw the future of fitness going mobile. By eliminating the brick-and-mortar element of gym ownership, my AWATfit concept dramatically slashes overhead and organically expands the brand’s marketing footprint – as the truck not only serves as a gym, but also a key marketing tool with high visibility.”

His goal is to add 1,000 franchisees domestically and abroad, starting with his home base, Long Island. He said, “I am finishing up a franchise truck to leave for Texas perhaps this week and I have two going to Michigan right behind that. I will have three corporate trucks (locally) to use at Sag Harbor Park as a home base for classes and East Hampton Indoor Tennis as another home base and I am working on a few other locations. I will put a truck in the morning hours at Long Beach and then that truck will move remotely to do other people’s events and parties.”

Decker with an AWATfit truck. (Courtesy Photo)


Decker continued, “My son Harley [Decker] is a pretty engineer minded kid who is doing his underwater mining degree right now. He designed and collaborated with me and then we went to Liberty Iron of Southampton and collaborated with them, we built the racks, then I went to the Southampton Ram dealership where my brother Jay is affiliated, so we got a great deal and here we are!”

He explained the growth, “In the first year, we did $250,000. Now we have doubled that and we are bringing two more trucks online, plus our franchise business is growing especially due to the Coronavirus environment, the gyms are not opening anytime soon. I feel I got out of the brick-and-mortar gym business at the right time. I call it luck and preparation for luck.”

The fitness industry veteran explained the opportunity of working out outside saying, “The three reasons scientifically proven are that if you work out outdoors it improves your energy, improves your mood while increasing your energy and reduces depression.”

The AWATfit franchise idea centers around a customized truck outfitted with 20 workout stations, including bungee runs, TRX, Gorilla Bow, HELM, weighted ropes and balls, pull-up bars and more. With AWATfit, Decker has utilized his expertise to create an innovative and revolutionary fitness concept, thus launching its first franchise model in 2020.

For more information, visit www.awatfit.com.

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Ethical Grocery Service, Farm To People, Launches Hamptons Delivery Service

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  • The Animal Rescue Fund of the Hamptons (ARF Hamptons) hosted the Bow Wow Meow Ball in East Hampton. The evening’s honorees, Ellen and Chuck Scarborough, were presented with the Champion of Animals Award, recognizing their more than twenty-five years of support to ARF. ⁠
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Over 400 guests celebrated ARF’s remarkable work with cocktails, followed by dinner catered by Olivier Cheng. Peter Marino, accompanied by his daughter and ARF Board Member Isabelle Trapnell Marino, presented the Scarboroughs with their award. ⁠
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📸: Patrick McMullan/PMC⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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#arf #bowwowmeowball #hamptons #animalrescuefund #animalrescue
  • Make sure to add this event to your list for next summer
#Seafood #localeats #mtk #montaukgreen
  • I recently toured the new Rolex Boutique by London Jewelers in East Hampton, and it’s one of the most beautiful retail spaces I’ve ever stepped into. Located on Newtown Lane, the boutique is set inside a restored historic home that dates back to 1897, originally designed as a summer cottage.⁠
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From the outside, it has that classic East Hampton charm, cedar shingles, white trim, and lush landscaping. But once you step inside, it’s all about quiet sophistication.⁠
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The space is warm and welcoming, with walnut wood paneling, soft neutral tones, and beautiful textures throughout. There’s a fluted marble wall in a rich green Verdi Alpi stone that immediately catches your eye. It’s one of those details that’s understated but unmistakably Rolex.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#rolex #easthampton #hamptons #luxury #watch⁠
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Watch the riveting Men’s US Open Final with drinks, grilled classics & fellow tennis fanatics in the lush garden.⁠
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🦞 Montauk Seafood Festival⁠
📅 Sat, Sept 6 – Sun, Sept 7 • 12–5PM⁠
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🩰 Master Class w/ Kat Wildish⁠
📅 Sat, Sept 6⁠
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Open-level adult ballet class with world-renowned former NYCB & ABT dancer Kat Wildish. One day only!⁠
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🎶 Hamptons Festival of Music⁠
📅 Sat, Sept 6 • 7PM⁠
📍 St. Luke’s Episcopal Church, East Hampton⁠
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🌾 Outstanding in the Field (Sagaponack)⁠
📅 Sun, Sept 7 • 3PM⁠
Dine where the food is grown! Guest chef Jason Weiner returns for his 19th year 🍽️🌱⁠
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😂 Samantha Bee Live⁠
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#hamptonsfashionweek
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