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Hamptons.com
July 22, 2020

INTERVIEW: Richard Decker On Any Where, Any Time Fitness (AWATfit) Franchise

T.J. Clementeby T.J. Clemente
in Entertainment
Home Entertainment

When talking to Richard Decker, who has leveraged more than 30 years of experience in the physical fitness industry to develop what he calls AWATfit (Any Where, Any Time Fitness), his confidence that he is “in the right place at the right time,” is uplifting. He is excited about his mobile gym concept that is built out of the back of a 20-foot pickup truck and brought directly to clients at their homes, the beach, or elsewhere. With an influx of requests due to fears around working out indoors during Covid-19, Decker is launching the franchise of his business model. Richard Decker knows he has a winner in his AWATfit.

Decker, who was raised in Rockville Center, but moved out East to Southampton in 1982, stressed, “After owning several brick-and-mortar gyms in the area, I saw a strong opportunity to disrupt the stagnant fitness marketplace and grow fast. As Covid has deeply impacted many traditional gyms, I saw the future of fitness going mobile. By eliminating the brick-and-mortar element of gym ownership, my AWATfit concept dramatically slashes overhead and organically expands the brand’s marketing footprint – as the truck not only serves as a gym, but also a key marketing tool with high visibility.”

His goal is to add 1,000 franchisees domestically and abroad, starting with his home base, Long Island. He said, “I am finishing up a franchise truck to leave for Texas perhaps this week and I have two going to Michigan right behind that. I will have three corporate trucks (locally) to use at Sag Harbor Park as a home base for classes and East Hampton Indoor Tennis as another home base and I am working on a few other locations. I will put a truck in the morning hours at Long Beach and then that truck will move remotely to do other people’s events and parties.”

Decker with an AWATfit truck. (Courtesy Photo)


Decker continued, “My son Harley [Decker] is a pretty engineer minded kid who is doing his underwater mining degree right now. He designed and collaborated with me and then we went to Liberty Iron of Southampton and collaborated with them, we built the racks, then I went to the Southampton Ram dealership where my brother Jay is affiliated, so we got a great deal and here we are!”

He explained the growth, “In the first year, we did $250,000. Now we have doubled that and we are bringing two more trucks online, plus our franchise business is growing especially due to the Coronavirus environment, the gyms are not opening anytime soon. I feel I got out of the brick-and-mortar gym business at the right time. I call it luck and preparation for luck.”

The fitness industry veteran explained the opportunity of working out outside saying, “The three reasons scientifically proven are that if you work out outdoors it improves your energy, improves your mood while increasing your energy and reduces depression.”

The AWATfit franchise idea centers around a customized truck outfitted with 20 workout stations, including bungee runs, TRX, Gorilla Bow, HELM, weighted ropes and balls, pull-up bars and more. With AWATfit, Decker has utilized his expertise to create an innovative and revolutionary fitness concept, thus launching its first franchise model in 2020.

For more information, visit www.awatfit.com.

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LOCAL EVENTS

Events

04
Jun
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Life & Figure Drawing with instructor Bruce Lieberman

June 4 @ 05:30 PM - July 16 @ 08:30 PM
The Nathanial Rogers house, 2539 Montauk Highway Bridgehampton NY 11932
04
Jun
04
Jun
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04
Jun

A Monk’s Guide to Health, Happiness and Positivity

June 4 @ 06:00 PM - June 4 @ 08:30 PM
The HUB, 2183 Montauk Highway, Bridge Hampton, NY
05
Jun
05
Jun
-
16
Jun

Mazel Toned

June 5 @ 09:00 AM - June 16 @ 09:45 AM
The Hampton Synagogue
05
Jun
05
Jun
-
05
Jun

5 Rosés and 5 Courses: An Almond and Channing Daughters Collaboration

June 5 @ 06:30 PM - June 5 @ 10:30 PM
Almond Restaurant 1 Ocean Road, Bridgehampton, NY 11932
05
Jun
05
Jun
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05
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Macari Vineyard Wine Dinner at R.AIRE

June 5 @ 06:30 PM - June 5 @ 09:30 PM
259 East Montauk Hwy, Hampton Bays, NY, 11946
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  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
⁠
Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
⁠
Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🎶 Sunset Serenades: A Hamptons Summer Celebration⁠
📅 Fri, May 30th -31st
🕖 7pm⁠
📍 Various Hamptons Venues⁠
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An intimate concert featuring TH·FM’s Salon Orchestra, soprano Greer Lyle & more — conducted by Logan Souther. 🌅🎻⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🏆 Celebrate Local Legends: Howard & Kenny Wood⁠
📅 Fri, May 30, 2025⁠
🕔 5pm⁠
📍 The Clubhouse, 174 Daniels Hole Rd, East Hampton, NY⁠
⁠
Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
⁠
🔗 [Click Link in Bio for Event Info]⁠
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🍍 Talkhouse Encore Launch Party⁠
📅 Sat, May 31, 2025⁠
🕒 3pm – 6pm⁠
📍 The Stephen Talkhouse, Amagansett, NY⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🧱 CMEE’s 8th Annual Block Party⁠
📅 Sat, May 31, 2025⁠
🕙 10am – 12pm⁠
📍 CMEE, Bridgehampton, NY⁠
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A FREE morning of crafts, rockets, chalk art & summer camp samplings! 👧🧒🎨⁠
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🔗 [Click Link in Bio for Event Info]⁠
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😂 Saturday Night Comedy at Sticks X Stones⁠
📅 Sat, May 31, 2025⁠
🕗 8pm⁠
📍 Sticks and Stones Comedy Club, Southampton, NY⁠
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NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🎬 Sunset Theater: Karate Kid: Legends⁠
📅 Opens Fri, May 30, 2025⁠
🕐 Various Times⁠
📍 Sunset Theater, Westhampton Beach, NY⁠
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Don’t miss the latest chapter in the Karate Kid saga! 🥋⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🍰 Afternoon Tea at The Baker House 1650⁠
📅 Sun, June 1, 2025⁠
🕝 1:30pm – 4pm⁠
📍 181 Main St, East Hampton, NY⁠
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Enjoy champagne, sweets & elegant tea service in a historic setting. ☕🍾⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Check out more events at Hamptons.com⁠
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#hamptons #weekend⁠
  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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  • It’s Memorial Day Weekend in The Hamptons! 

So many pop-ups, collaborations, and more! 

🎶 Chloe Caillet & Kaytranada at The Surf Lodge
📍 183 Edgemere St, Montauk, NY
📅 Saturday, May 24 | 🕓 Doors at 4PM

🔥 SlowFires NYC x Ruschmeyers Pizza Pop-Up
📍 Ruschmeyers, 161 2nd House Rd, Montauk, NY
📅 Fri, May 23 – Sat, May 24 | 🕓 4–9PM

🎨 Dolce Vita Pop-Up in Southampton
📍 95 Main Street, Southampton, NY
📅 Fri, May 23 – Sun, May 25 | 🕚 11AM–3PM
Dolce Vita x Down the Street’s Summer Art Series: view new art drops, shop, and enjoy seasonal treats.

👜 Lands’ End x Round Swamp Farm
📍 Round Swamp MTK – 71 S Elmwood Ave, Montauk
📍 Round Swamp BH – 97 School Street, Bridgehampton, NY
📅 Fri, May 23 – Sat, May 24 | 🕣 8:30AM–6PM
Get a custom tote with any $200+ purchase—1 per customer.
📸 AD: Ryan Woehler | 📷: Chris Klinge | 👗: Jenny Huebner | 📸 Asst: Dan Kleinschmidt

🎤 Hello Brooklyn at The Stephen Talkhouse
📍 161 Main St, Amagansett, NY
📅 Saturday, May 24 | 🕥 10:30PM
It’s not a true Hamptons weekend without a night at Talkhouse! Dance the night away with Hello Brooklyn.

🍪 Levain Bakery X John’s Drive-In
📍 Levain Bakery, 354 Montauk Hwy, Wainscott, NY
📅 Starts May 23 | 🕗 8AM–5PM
Thick, gooey Levain cookies + classic scoops from John’s = summer magic.

🪩 Silent Disco Dance Party at Guild Hall
📍 158 Main St, East Hampton, NY
📅 Sunday, May 25 | 🕗 8–11PM
Dance in the garden!

🪁 Kites for Kids Benefit at Main Beach
📍 101 Ocean Ave, East Hampton, NY
📅 Saturday, May 24 | 🕑 2–5PM
Decorate & fly a kite—all proceeds benefit the Eleanor Whitmore Early Childhood Center.
📸 Photo Credit: John Musnicki

🍻 Jon Divello at Kidd Squid
📍 11 Spring St, Sag Harbor, NY
📅 Sunday, May 25 | 🕔 5–7PM
Live music + fresh brews = perfect weekend vibes.

🌸 Garden Club of East Hampton’s Garden Party
📍 Mulford Farm, 10 James Lane, East Hampton, NY
📅 Friday, May 23 | 🕕 6–8PM
Enjoy hors d’oeuvres, drinks, and a Silent Auction featuring art, books, and more.

🌿 Jenni Kayne’s Hamptons Kickoff
Celebrate summer with in-store events all weekend long at the Amagansett Store and the Southampton Store!
📸 Photo Credit: Holly Sarah Burgess

Tap the link in bio for info!
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