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Hamptons.com
July 22, 2020

INTERVIEW: Richard Decker On Any Where, Any Time Fitness (AWATfit) Franchise

T.J. Clementeby T.J. Clemente
in Entertainment
Home Entertainment

When talking to Richard Decker, who has leveraged more than 30 years of experience in the physical fitness industry to develop what he calls AWATfit (Any Where, Any Time Fitness), his confidence that he is “in the right place at the right time,” is uplifting. He is excited about his mobile gym concept that is built out of the back of a 20-foot pickup truck and brought directly to clients at their homes, the beach, or elsewhere. With an influx of requests due to fears around working out indoors during Covid-19, Decker is launching the franchise of his business model. Richard Decker knows he has a winner in his AWATfit.

Decker, who was raised in Rockville Center, but moved out East to Southampton in 1982, stressed, “After owning several brick-and-mortar gyms in the area, I saw a strong opportunity to disrupt the stagnant fitness marketplace and grow fast. As Covid has deeply impacted many traditional gyms, I saw the future of fitness going mobile. By eliminating the brick-and-mortar element of gym ownership, my AWATfit concept dramatically slashes overhead and organically expands the brand’s marketing footprint – as the truck not only serves as a gym, but also a key marketing tool with high visibility.”

His goal is to add 1,000 franchisees domestically and abroad, starting with his home base, Long Island. He said, “I am finishing up a franchise truck to leave for Texas perhaps this week and I have two going to Michigan right behind that. I will have three corporate trucks (locally) to use at Sag Harbor Park as a home base for classes and East Hampton Indoor Tennis as another home base and I am working on a few other locations. I will put a truck in the morning hours at Long Beach and then that truck will move remotely to do other people’s events and parties.”

Decker with an AWATfit truck. (Courtesy Photo)


Decker continued, “My son Harley [Decker] is a pretty engineer minded kid who is doing his underwater mining degree right now. He designed and collaborated with me and then we went to Liberty Iron of Southampton and collaborated with them, we built the racks, then I went to the Southampton Ram dealership where my brother Jay is affiliated, so we got a great deal and here we are!”

He explained the growth, “In the first year, we did $250,000. Now we have doubled that and we are bringing two more trucks online, plus our franchise business is growing especially due to the Coronavirus environment, the gyms are not opening anytime soon. I feel I got out of the brick-and-mortar gym business at the right time. I call it luck and preparation for luck.”

The fitness industry veteran explained the opportunity of working out outside saying, “The three reasons scientifically proven are that if you work out outdoors it improves your energy, improves your mood while increasing your energy and reduces depression.”

The AWATfit franchise idea centers around a customized truck outfitted with 20 workout stations, including bungee runs, TRX, Gorilla Bow, HELM, weighted ropes and balls, pull-up bars and more. With AWATfit, Decker has utilized his expertise to create an innovative and revolutionary fitness concept, thus launching its first franchise model in 2020.

For more information, visit www.awatfit.com.

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Building History: Halsey House Tour

June 26 @ 11:00 AM - June 26 @ 12:00 PM
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Ethical Grocery Service, Farm To People, Launches Hamptons Delivery Service

Ethical Grocery Service, Farm To People, Launches Hamptons Delivery Service

  • On Saturday, June 21st, Palm Tree Crew returned to the Hamptons for the fifth-annual Palm Tree Music Festival, the hottest summertime event on the East End. 

This year’s festival, featuring REVOLVE among its standout sponsors, brought together a legendary lineup of performers including Palm Tree Crew co-founder Kygo, Fisher, and Mau P, alongside Blond:ish, Coco + Breezy, Tinx & Lucas, Benjamin Lloyd, and Beau Cruz.

#hamptons #palmtreemusicfestival #kygo #fisher #blondish #cocoandbreezy #benjaminlloyd #beaucruz #southampton #musicfestival
  • Antiques have a fresh new home in the Hamptons as Zoe Hoare, a celebrated antiques expert and interior designer, opens her first-ever storefront at 2487 Main Street. After years of curating rare treasures for clients across Sydney, London, and beyond, Zoe brings her signature blend of old-world charm and global style to the heart of Bridgehampton.⁠
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Located in the Malia Mills annex, Hoare & Hoare Antiques, is a dream for vintage lovers and design enthusiasts alike. From 18th and 19th century European finds, to playful, affordable decor, every piece has a story. Think: blue and white enamel kitchenware from France, hand-dyed table linens in candy hues, and butter-soft Indian cashmere scarves. Zoe’s unique eye even extends to fashion, with vintage French work jackets and overalls that are right on trend.⁠
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“I’ve always had a passion for finding pieces with stories and character,” says Zoe. “Every item in my collection is something that sparks joy, whether it’s a beautifully worn French enamel pot, a vintage work jacket, or a hand-dyed tablecloth. I want my store to feel like a treasure hunt, full of unexpected finds and nostalgic charm.”⁠
⁠
@hamptonsnystyle⁠
@hoareandhoareantiques⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#hoareantiques #antiques #bridgehampton #zoehoare #thehamptons
  • 5 White Oak Lane, Southampton, NY 11968⁠
Saunders Exclusive: $4,995,000⁠
⁠
@vinceinthehamptons⁠
@drewgreenhamptons⁠
@hamptonsrealestate⁠
@paramountdevelopmentgroup⁠
⁠
⁠
Discover unparalleled luxury living in this magnificent new construction from Paramount Development Group.⁠
⁠
This spectacular residential property boasts 7 bedrooms, 5 full baths, and 1 half bath spread across 4,929 +/- sq. ft. of meticulously designed space.⁠
⁠
Nestled on 0.98 acres of pristine land, this newly constructed masterpiece offers a haven of elegance and comfort. ⁠
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Built in 2024, the residence spans two stories with an additional 1,438 square feet of finished lower level space.⁠
⁠
Read the full article at Hamptons.com (Link in Bio)⁠
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#hamptons #realestate #newconstruction #luxury #southampton
  • When it comes to dining out in the Hamptons, there is no shortage of restaurants to choose from. While there are not many vegan-exclusive establishments, there are still plenty of options for plant-based eating in the Hamptons, with more joining the culinary scene all the time.⁠
⁠
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WESTHAMPTON⁠
🥑 Local Provisions – Smoothies, specialty toast, and local love⁠
🌮 Funchos – Vegan tacos & burritos with outdoor seating⁠
🍝 Baby Moon – Vegan-friendly pastas (get the eggplant!)⁠
🍷 Salt & Loft – Chic setting with salads, pasta, and a Beyond burger⁠
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EAST QUOGUE⁠
🍱 Tony’s Fusion – Top-tier tofu dishes, veggie curry, and sweet potato rolls⁠
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HAMPTON BAYS⁠
🥢 Matsulin – Asian fusion, mock meats & killer peanut sauce⁠
☕ Hampton Coffee Co. – Beyond breakfast sandwich, smoothies, & a “Happy Wrap”⁠
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SOUTHAMPTON⁠
🥪 Four Oaks – All-day vegan eats & organic juices⁠
🍛 Saaz – Authentic Indian with tons of vegan options + lunch buffet!⁠
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BRIDGEHAMPTON & WATER MILL⁠
🍣 Yama Q – Cozy sushi spot with veg rolls and tofu entrees⁠
🇫🇷 Bistro Ete – Fresh vegan zucchini spaghetti⁠
🇬🇷 Elaia Estiatorio – Greek small plates, spreads, and salads⁠
⁠
SAG HARBOR⁠
🥗 Provisions – Café + health market, tons of vegan dishes⁠
🌾 Page at 63 Main – Upscale, with vegan bowls & salads⁠
🌮 Estia’s Little Kitchen – Casual breakfast/lunch, kitchen garden fresh⁠
🍜 Sen – Modern Japanese with rice/noodle dishes & veg sushi⁠
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EAST HAMPTON & AMAGANSETT⁠
🥟 Hampton Chutney Co. – Indian dosas, thali, and oat chai⁠
🍲 Kumiso – Tokyo-inspired ramen & veg izakaya vibes⁠
⁠
 MONTAUK⁠
🥙 Naturally Good Café – Smoothies, juices & vegan breakfast⁠
🍽 Joni’s Kitchen – Tofu scrambles, stir-fry, smoothies & steps from the beach!⁠
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Cover: @localprovisionswhb⁠
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View the complete guide at Hamptons.com (Link in Bio)⁠
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#hamptons #dining #vegan #weekend #montauk #westhampton
  • Sushi by Boū will offer just eight seats per table, a truly unique and memorable sushi experience inside Sydney’s “Taylor” Made Cuisine in Westhampton Beach. 

@sushibybou_westhampton 

#sushi #omakase #hamptons #dining #westhampton
  • Who’s excited for the Palm Tree Music Festival! ⁠
⁠
Check out the Top Hamptons Events This Weekend!⁠
⁠
🎶 5th Annual Palm Tree Music Festival⁠
📅 Saturday, June 21st | 🕑 2pm – 11pm⁠
📍 Shinnecock Indian Territory, Southampton⁠
🌴 Iconic music + luxury vibes + brand activations.⁠
📸: Rob Rich/SocietyAllure.com ©2025⁠
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🛍️ Female Founders Market at The HUB⁠
📅 Saturday, June 21st | 🕘 9am – 6pm⁠
📍 2183 Montauk Hwy, Bridgehampton⁠
✨ Shop curated female-founded Hamptons brands.⁠
⁠
👡 Dolce Vita Pop-Up in Southampton⁠
📅 June 20–22 | 🕚 11am – 3pm daily⁠
📍 95 Main Street, Southampton⁠
🎨 Art, summer style, and new drops each month!⁠
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👜 Kulson Pop-Up at Sage & Madison⁠
📅 Friday, June 20th | 🕒 3pm – 6pm⁠
📍 31 Madison Street, Sag Harbor⁠
🥂 Sip + shop Kulson’s Summer Capsule Collection.⁠
⁠
🍦 BuddhaBerry x Stocked Pop-Up⁠
📅 Friday, June 20th | 🕛 12pm – 5pm⁠
📍 125 Main St, Sag Harbor⁠
🍪 Salted cookie + froyo collab = YUM.⁠
⁠
👜 Hamptons Handbag Festival⁠
📅 Sunday, June 22nd | 🕙 10am – 5pm⁠
📍 15 Montauk Hwy, East Hampton⁠
👜 From vintage to designer. All price points.⁠
⁠
📚 Author Talk: Nellie Sciutto⁠
📅 Saturday, June 21st | 🕕 6pm – 7:30pm⁠
📍 East Hampton Library⁠
🎬 Hear Hollywood tales + get your book signed!⁠
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🎭 Colin Quinn at WHBPAC⁠
📅 Friday, June 20th | 🕗 8pm⁠
📍 76 Main St, Westhampton Beach⁠
😂 Big laughs with the comedy legend.⁠
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🎶 Ghost-Note at Talkhouse⁠
📅 Saturday, June 21st | 🕗 8pm⁠
📍 Stephen Talkhouse, Amagansett⁠
🔥 Don’t miss this epic jam session.⁠
⁠
🥾 Penny Pond Hike⁠
📅 Sunday, June 22nd | 🕤 9:30am – 11:30am⁠
📍 Meet at Red Creek Rd, Hampton Bays⁠
🌲 A beautiful trail to start your Sunday.⁠
⁠
Check out more events at Hamptons.com (Link in Bio)⁠
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#palmtreemusicfestival #hamptons #colinquinn #hub #dolcevita #weekend
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