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INTERVIEW: WeWoreWhat Founder Danielle Bernstein On SSO By Danielle, Her Adoration For Overalls, Curating An Outfit, And More

Nicole Barylski by Nicole Barylski
August 8, 2018
in Entertainment
Home Entertainment

WeWoreWhat Founder and Hamptons regular Danielle Bernstein recently added an array of fashionable items to her private collection, SSO by Danielle – an exclusive collection of overalls.

We caught up with Bernstein to learn more about her adoration for overalls, her collaborations with Onia Swimwear + Lulu DK, trends she’s digging, and more.

Bernstein in the SSO by Danielle linen. (Courtesy Photo)

What inspired the SSO by Danielle collection?

DB: I started my blog, WeWoreWhat eight years ago with the tagline: ‘overalls are my second skin’. Overalls were a staple in my wardrobe that I loved to wear because of their simplicity, comfort and versatility – I wore them casually and at night. I collected vintage pairs and bought new styles from both high street and luxury brands, but never found a pair that was perfect in fit and price. I was eager to create the perfect overall and jumpsuit that my followers would feel good in. SSO by DB has since designed over 15 styles in a range of colors and fabrics. Nearly every style has sold out within 24 hours and the overall has resonated with a wider audience of all ages and sizes. SSO by DB continues to grow and we have many new styles on the horizon – some exciting Fall pieces will launch at the end of August, exclusively at SSO by Danielle.

Tell us a bit about your collaborations with Onia Swimwear + Lulu DK.

DB: This was my second collection with Onia. It is such a fun, seamless collaboration both times and the Onia team made the entire process easy and always does such a great job at making my vision come to life.

Lulu DK approached me about creating a collection of simple, gold jewelry that was not only affordable, but looked of a higher price point. This was my first time doing a jewelry collaboration and it was really fun and different for me.

What trends are you loving at the moment?

DB: Biker shorts and big sleeved tops. I’ve been loving blazer dresses, as well.

Bernstein in the SSO by Danielle linen. (Courtesy Photo)

When curating an outfit, where do you start?

DB: I usually plan an outfit after seeing a photo that inspires me or if I have a new piece I really want to wear, like a pair of pants or shoes. I’ll start with one piece and plan the rest of the look around that.

For those looking to up their fashion game, what advice would you offer?

DB: Take risks – it’s fun stepping out of your comfort zone every once in a while. Also, don’t be intimidated by designer looks. There’s always a way to recreate a look for less!

When in the Hamptons, what are your go-to spots?

DB: I love going to dinner at Crow’s Nest and then of course drinks and out at Surf Lodge! There’s always the lunch staples Lobster Roll and Wölffer Kitchen.

Are you working on any other projects at the moment?

DB: So many! Stay tuned!

For more information about SSO by Danielle, visit ssobydanielle.com.

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Director Of Pollock-Krasner House And Study Center Helen A. Harrison’s Newest Book “An Accidental Corpse” Explores Pollock Car Crash

Director Of Pollock-Krasner House And Study Center Helen A. Harrison's Newest Book "An Accidental Corpse" Explores Pollock Car Crash

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  • East Hampton Library’s 18th Annual Authors Night

On Saturday, August 13, 2022, the East Hampton Library will present its 18th Annual Authors Night fundraiser under a grand tent on the Herrick Park Field. One of the most popular and celebrity-studded events of the Hamptons’ summer calendar, Authors Night features 100 authors across all genres. The “Premier Literary Event of the Hamptons” has grown over its history to become one of the most successful celebrations of books and authors in America, and one of the largest library-author events of its kind in the country. @easthamptonlibrary

Read the full article at Hamptons.com (Link in Bio) #authorsnight #easthampton #authors #community #hamptons
  • Traffic in the Hamptons is Time Sensitive

Traffic in the Hamptons is time sensitive. Going east from 6 a.m. to 10:30 a.m. and west from 4 p.m. until 8:30 p.m. has become quite an ordeal. The initial expansion of “Highway 39” back around 2006-2007, in which the two-lane road was expanded to four and in some places six lanes, no longer is alleviating the traffic flow.

Read the full article at Hamptons.com (Link in Bio) #traffic #hamptons
  • Sixty/Something: Solid Gold Rent

My first full-time year in the Hamptons started as a weekend and lasted a decade. I paid rent to a host of folks thinking I’d be moving back to NYC. Somehow the east end helped me transition to a very happily remarried east end guy.

This tale all started with me, a divorced dad having a fateful ride to Joe Shaw’s home as a favor to pick up a deposit on his sailboat. That day ended with me buying his sailboat. It was an on the spot spur of the moment epiphany moment. I knew nothing about sailboats or east end bays.

Read the full article at Hamptons.com (Link in Bio) #hamptons #community
  • Bideawee Animal Rescue: “Stay Awhile”

It’s been more than two years since the start of the pandemic where there was a significant increase in animal adoptions, known as the “pandemic puppy craze.” Now, animal shelters across the country have been experiencing a lull in adoptions.

Bideawee is one of the country’s oldest and most respected animal welfare and pet adoption organizations. They have locations in New York City, Wantagh, and Westhampton, and they are encouraging the community to consider bringing a deserving and lovable pet into their home. @bideawee

Read the full article at Hamptons.com (link in Bio) #bideawee #adoption #animaladoption #adoptdontshop #community
  • A Perfect Blend of Classic Southampton History and Luxurious Modern Design

A very rare find in the heart of Southampton Village this stylish gated farmhouse built in 1800 is a seamless synthesis of historic features and 21st century finishes, furnishings and amenities. Transformed by Bremer Designs, its owner, with a complete renovation, the home has true character. Wide plank pine floors and original fireplaces speak to the home’s history, while central air, updated electric and many other upgrades provide up to the minute amenities all expressed with the owner’s impeccable style. No detail has been left unconsidered and the workmanship is of the finest quality. @hamptonsrealestate @djida_oppenheim

Read the full article at Hamptons.com (Link in Bio) #southampton #realestate #hamptonsrealestate #luxuryrealestate #saunders #hamptons
  • Growing Up Getty Book Publication Celebration at Canoe Place Inn

On Friday evening, July 29th  the beautifully restored Canoe Place Inn in Hampton Bays was the setting for a celebration of the publication of Growing Up Getty: The Story of America’s Most Unconventional Dynasty by James Reginato. Hamptons.com spoke with the author about his background and his new book. Mr. Reginato has a distinguished career in publishing, having been with Vanity Fair Magazine for 15 years. Previously, he served as features editor of W Magazine. @canoeplace @jamesnreginato

Read the full article at Hamptons.com (Link in Bio) #author #hamptonbays #hamptons #canoeplace
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