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Hamptons.com
August 23, 2019

INTERVIEW: Sasha Benz On Her Duo Of Montauk Stores, New Role At The Surf Lodge, How To Throw An Epic Hamptons Gathering, And More

Nicole Barylskiby Nicole Barylski
in Entertainment
Home Entertainment

Sasha Benz is definitely someone you want to know. The Sydney native serves as The Surf Lodge Director of Partnerships, founder of digital business card app Cinq, and founder of two stores in Montauk. She’s also married to DJ Oli Benz and has two beautiful children.

We were lucky enough to squeeze into her jam-packed schedule to learn more about her multiple Montauk ventures, how to be the hostess with the mostess, her ideal Hamptons night, and more.

Baybi Pop marks your second Montauk store. Tell us a little bit about the new venture?

SB: Baybi Pop was a spur of the moment decision that came together in less than a month, and we are so excited about it. It’s a store built on multiple brands coming together to create a place where you can shop, chill or dance – it’s up to you. It’s full of color and vivid energy.

Our goal was to expand our horizons so we’re able to please all types of customers. We are calling it the younger, funner sister of Wyld Blue – which is almost the exact personas of my kids, who I named each store after! Baybi Pop reaches a more energetic type of person, especially since there is so much fun to be had in the space! We have a DJ booth, a wine bar, a pool table wrapped in friendship bracelets, an endless supply of guitars, as well as to-die-for beautiful brands and vintage designer pieces. I’ve curated and sourced my favorite brands from all over the globe—By Robyn Blair for décor, Ruffino Prosecco and Sparkling Rosé for the bar, and Under 5’10 and Dannijo to shop.

You also founded Wyld Blue in Montauk. How do the two differ?

SB: Both stores embody different aspects of my style, and also lifestyle: Wyld Blue stays true to my travels and Australian roots, with its natural earthy tones and a sand-between-the-toes lifestyle. Baybi Pop is all about embracing spontaneity and fun, even in the simplest of things. You’re bound to find yourself in either one of the stores.

As if that’s not enough you also serve as The Surf Lodge’s Director of Partnerships. Tell us a little bit about that role.

SB: Surf Lodge has been a part of my life for almost five years now. It’s the heart and soul of Montauk, and it’s honestly given me the most incredible career path. I just adore my role at Surf, and although it’s a ton of work to balance between Surf and the stores, I wouldn’t have it any other way.

My job is hard to define in short, as it changes all the time, which is what I love the most about it. My role is hugely creative, inspiring and motivating. On any given day I could be hosting anywhere from four to five events, working with a globally recognized artist, have a brand pop-up activation, all the while redesigning and recreating different spaces. Essentially my main goal is to create memorable moments for anyone who steps foot on the property.

I have been able to meet the most incredible people during my time there, and it has allowed me to understand Montauk, run a seasonal business and build relationships with people and brands. Jayma, Surf’s owner, has been one of my biggest role models over the years. She is so supportive of the stores, which has allowed everything that I have my hand in to run so smoothly and simultaneously.

How has Montauk influenced your style?

SB: Although Montauk is very similar to Australia, it has a really interesting vibe as it’s a small beach town, meets manic Manhattan in the summer. Everyone who comes out East is unique, creative and not afraid to be who they are – and be loud about it! So while I still generally keep my personal aesthetic as beachy, barefoot and chic, I still feel confident to be risky with my style and a little more outrageous than I would be anywhere else. Comfortable chic is probably the best way I would describe my style.

When you’re not at The Surf Lodge, Wyld Blue, or Baybi Pop, what does an ideal night in Montauk look like?

SB: My most ideal night is being home hanging with the kids outside, drinking a glass of Ruffino Wine, eating take out with Oli and being in bed by 9pm! I’m out and on my feet so much I just adore a night in with the fam.

After that, an ideal evening out for me would be an afternoon wine and sunset at Duryea’s, dinner at Crow’s Nest and then a late-night drink and dance at Sel Rose.

Could you speak a bit about your style inspirations at the moment?

SB: Recently I’ve been staying true to my beach roots. But since now opening the stores I have found myself enjoying a hybrid of boho and vintage with a mean statement piece (preferably Chanel or Dior) to tie a whole look together.

What are some of your top tips for throwing an epic party?

SB: I think the key to throwing a wonderfully smooth dinner party is to plan ahead of time. There is nothing worse than a host who is stressed and too busy throughout the evening. Being able to enjoy and relax with your guests is so important to the vibe of an epic event. I always try to have everything prepped as much as I can prior.

Always over cater; everyone loves leftovers the next day, too. Also, over stock on the wine and champagne. There is nothing worse than running out of booze. From there, make sure between you and your partner that one person is always making sure people’s drinks are topped off. We had some friends over a few nights ago and took turns topping off everyone’s glasses with Ruffino Prosecco!

Another key aspect is to have a good playlist. Music is essential in setting the right mood! Scented candles or a room spray are also so important for setting the mood.

And then lastly, having someone help with cleaning up is very underrated. It allows everyone including the guests and the hosts to relax and enjoy each other’s company as opposed to worrying about tidying up at the end of the dinner!

Tell us about your most memorable Hamptons gathering?

SB: My most memorable Hamptons gathering was probably the dinner we went to a few weeks back at Amber Waves Farm. It was out in the middle of the field, surrounded by flowers, candles and incredible food and cocktails. Our friend Athena hosted it, and it was catered by Daily Harvest. It was heaven!

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INTERVIEW: Artist Henry Richardson’s Sculpted Glass Orbs Make Hamptons Traffic More Bearable

INTERVIEW: Artist Henry Richardson's Sculpted Glass Orbs Make Hamptons Traffic More Bearable

  • Whether you are walking the fast-paced streets of New York City or taking a leisurely beach stroll in the Hamptons, there’s a slight chance you might run into Elias Friedman, known online as “The Dogist.” His adoration of dogs, combined with his passion for photography, has led him to gain over 7 million followers on Instagram. The audience at his recent Guild Hall show reflects how much people truly love their dogs and how Elias does so much more than simply take picture-perfect dog portraits. He can capture the beautiful bond between man and his best friend. His book, This Dog Will Change Your Life, is already a New York Times bestseller. Guild Hall’s lobby was filled with fans excited to get their copy signed.⁠
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His guests included local dog lovers and friends of ARF (Animal Rescue Fund of the Hamptons). Attendees had front-row seats to a “Dogist”-style encounter: a casual conversation about how the dog entered the owner’s life, followed by a quick photo shoot revealing Elias’ methods for capturing the dog’s attention (hint: It’s dog noises and treats).⁠
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I had the pleasure of talking to Elias about how “The Dogist” came to be, rescue organizations, and the Hamptons.⁠
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Let’s go back to the beginning. What inspired you to dive into photography?⁠
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We had a dark room because my dad was an amateur photographer, and I’d always liked cameras and gadgets. We had a couple of Labrador retrievers who were sort of my first muses and would happily sit for pictures. I was taking dog pictures from a young age and then fast forward to 2012 in New York City I was let go from my job and saw what other street photographers were doing like Humans of New York and The Sartorialist and thought why isn’t someone doing that for dogs and I thought I wanted to be the person, I dusted off my camera and the rest is kind of history. It took off pretty quickly because it turns out people like dogs just as much as I do.⁠
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Read the full interview at Hamptons.com (Link in Bio)⁠
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#dogist #arf #dogs #animalrescue #guildhall #hamptons
  • 167 Dune Road, Bridgehampton, NY 11932⁠
Saunders Exclusive: $42,500,000⁠
@jenniferwilsonhamptons 
@edbruehl @leemohlerehamptons 
@hamptonsrealestate 
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Experience extraordinary coastal living with this exquisite oceanfront estate on Dune Road in Bridgehampton. ⁠
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Designed by the renowned architect Francis Fleetwood, this remarkable property boasts 300 feet of private ocean frontage, complete with its own private boardwalk leading directly to the beach, all set on over 3 acres of prime land.⁠
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The charming shingle-style residence encompasses 4,200 +/- sq. ft. of luxurious living space, featuring 5 bedrooms and 5 full bathrooms, plus an additional half bath.⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#duneroad #oceanfront #bridgehampton #realestate #hamptons #francisfleetwood ⁠
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  • The Hamptons have seen their fair share of collaborations and takeovers this summer. Still, nothing compares to The h.wood Group and Chase Sapphire Reserve’s transformation of Montauk hotspot Mary Lou’s into Delilah Montauk.⁠
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The four-day takeover combined unforgettable dining experiences with show-stopping live entertainment featuring performances by Zack Bia, Alesso, Gwen Stefani, and DJ Pee.Wee (Anderson Paak). ⁠
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Exclusively for Chase Sapphire Reserve cardholders, diners were treated to white glove hospitality and Delilah’s staples, including the famous chicken tenders and tuna tartare, and bold twists on Hamptons classics like lobster rolls, striped bass crudo, and crab and avocado toast. 

Check out more at Hamptons.com (Link in Bio)

#gwenstefani #alesso #djpeewee #chasesapphirereserve #delilahmontauk #montauk #hamptons
  • LVIS thrift shops are open Tuesdays through Saturdays 10 AM through 5 PM

donations are accepted Wednesday through Saturday 10 AM through 1 PM by appointment 

located at 95 Main St East Hampton
  • Check out the Top Hamptons Events This Weekend!⁠
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🚗 The Bridge IX⁠
📅 Sat, Sept 13 | 2–7PM⁠
📍 The Bridge, Bridgehampton⁠
Over 300 rare automobiles showcased across stunning landscapes.⁠
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🎬 23rd Annual Surf Movie Night⁠
📅 Fri, Sept 12 | 5:30–9PM⁠
📍 Southampton Arts Center⁠
Surfboard swap, live music & outdoor film screening. 🌊⁠
⁠
🍝 San Gennaro Feast of the Hamptons⁠
📅 Sat, Sept 13 – Sun, Sept 14 | 10AM⁠
📍 Hampton Bays⁠
Italian pastries, live entertainment & fireworks Sat @ 8:15PM 🎆⁠
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🎭 In Process: Roderick George⁠
📅 Sat, Sept 13 | 7PM⁠
📍 Guild Hall, East Hampton⁠
A special in-process presentation of The Missing Fruit (Part I).⁠
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🎤 Sheena Easton at WHBPAC⁠
📅 Sat, Sept 13 | 8PM⁠
📍 Westhampton Beach PAC⁠
Grammy-winning artist live on stage!⁠
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☕ Cars & Coffee⁠
📅 Sun, Sept 14 | 9–11AM⁠
📍 Bridgehampton Museum⁠
Classic & exotic cars, food, drinks & live music.⁠
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🛍 Hampton Vintage⁠
📅 Sun, Sept 14 | 10AM–5PM⁠
📍 Westhampton Beach Village Green⁠
Shop unique vintage finds!⁠
⁠
🎶 Hamptons Festival of Music Finale⁠
📅 Sun, Sept 14 | 4PM⁠
📍 St. Luke’s Church, East Hampton⁠
Featuring Cimarosa, Berlioz & Beethoven.⁠
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🍷 Wine Dinner with Pradorey at R.AIRE⁠
📅 Tues, Sept 16 | 6:30PM⁠
📍 Hampton Bays⁠
Five-course tasting menu with exquisite wine pairings.⁠
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🎥 Toy Story 30th Anniversary Screening⁠
📅 Sept 12–15 | Various Times⁠
📍 Southampton Playhouse⁠
Celebrate Woody & Buzz’s timeless adventure!⁠
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Check out more events at Hamptons.com (Link in Bio)⁠
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#carshow #hamptons #sangennaro #sangennarofeast #winedinner #bridgeIX
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