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Hamptons.com
August 13, 2020

INTERVIEW: Hamptons-Based Fashion Stylist Lisa Frohlich On Her Virtual Shopping Events, Summer And Fall Trends And More

Nicole Barylskiby Nicole Barylski
in Entertainment
Home Entertainment

If your style game over the past few months has been a bit off, that’s okay, Hamptons-based fashion stylist Lisa Frohlich is here to inspire. Frohlich has been hosting monthly Virtual Shopping Events with a myriad of chic brands and the August session is nearly here.

“The best part of my Virtual Shopping Events is that consumers have direct access to these designers and brand owners,” Frohlich noted. “There is no fee to attend these Virtual Shopping Events. All questions from the viewers are answered in real time in the chat section of the Zoom.”

Frohlich will hold her next Zoom Shopping Event with brand Toccin on Monday, August 17 from 5:00 p.m. to 5:30 p.m. Husband and wife duo Michael and Alex Toccin will be joining Frohlich to showcase their Pre-Fall Collection.

We recently caught up with the stylish Hamptonite about the shift to digital, summer and fall trends, her go-to Hamptons shops and more.

How often will you be hosting these Virtual Shopping Events and what brands can we expect to see?

LF: I’ll be hosting one Virtual Shopping Event per month, each with a different brand. For fall I’ve been speaking to a chic sustainable brand based in London called Marfa Stance. They focus on outerwear and each garment is ethically produced in limited quantities. I’ll also be hosting a holiday show with Modatrova, which is a virtual showroom that represents several fashion brands. I have one shoe and handbag line that I’m excited about, but I can’t release that info just yet!

How long does each one typically last and how are they formatted?

LF: Each Virtual Shopping Event lasts about an hour depending on how many brands are participating.  If a show is with one brand than the show can last 30 minutes. If there are multiple brands, approximately an hour. All viewers are invited to shop from the brand’s website.

In addition to the Virtual Shopping Events, tell us about some of the other virtual services you’re offering at the moment.

LF: I recognized that my fashion styling business needed to be flexible and adaptable when stores closed in March and buying shifted to online. I had always offered virtual styling sessions, but in April and May, I became really busy on the screen. Virtual closet edits were popular for me when the seasons changed. My clients rely on me to share insider fashion information, and as an ambassador to several emerging brands, this can now happen in the comfort of their own homes.

What are some of your favorite trends of the moment, and looking towards fall, what trends can we expect to see?

LF: I am a believer in functional fashion, and as the current pandemic continues, I feel trends will also move in this direction. Gloves were seen on the runways of Saint Laurent, Gucci and Miu Miu in different fabrics and colors. No one can deny that gloves will be a safe and chic fall trend. Thanks to outdoor social distancing in the fall, outerwear will also be a focus, and oversized coats have never seemed so practical. Edgy leather jackets will continue, as well as classic prints such as houndstooth and tweed.

What are your go-to Hamptons shops to source from?

LF: My favorite Hamptons stores are Matriark, Shan, Tenet, Kirna Zabéte, Blue One, Henry Lehr and Ryland Life.

A portion of the Toccin Pre-Fall Collection presentation on Monday, August 17 will support Hamptons United. Why was that a platform you wanted to champion?

LF: On one website, Hamptons United aggregates information for 14 non-profits on the East End. Back in April both my children wanted to make a donation to a local charity. They read through all of the information on the Hamptons United website, and with one click, they were able to donate to the local organization of their choice. My daughter chose The Retreat and my son chose Supplies for Success.

To learn more about Frohlich’s Virtual Shopping Events, send her a DM on Instagram @hamptonsnystyle.

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LOCAL EVENTS

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INTERVIEW: oHHo Co-Founder Nicola Stephenson On The Surf Lodge Collab, Hamptons Delivery And More

INTERVIEW: oHHo Co-Founder Nicola Stephenson On The Surf Lodge Collab, Hamptons Delivery And More

  • 7 Lee Lane, Wainscott, NY 11975⁠
Saunders Exclusive: $8,875,000⁠
@hamptonsrealestate⁠
@vinceinthehamptons⁠
@paramountdevelopmentgroup⁠
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Ready for immediate occupancy and fully furnished. Stunning new construction from renowned Hamptons Paramount Development Group, South of the Highway in Wainscott.⁠
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Sited on a flag lot off the end of a cul-de-sac and surrounded by scenic easement, this brand-new home has 7,366 +/- sq. ft. of living space on 3 levels with 7 bedrooms, 7.5 baths, an attached 2-car garage, and heated saltwater pool with an optional pool house.⁠
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Seamless luxury inside and out is woven together for enviable entertaining and everyday, effortless comfort. Interiors are bright and inviting, filled with natural light throughout the contemporary open-concept floorplan.⁠
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The elevated primary suite has its own private balcony and a luxe bath. Additional bedrooms are spacious and comfortable, sure to impress your friends and guests.⁠
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Ready for everyday luxury living, the finished lower level includes a home gym, 2 bedrooms, a full bath, a recreation room, and sauna.⁠
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Easy indoor-outdoor living awaits as you dine al fresco in the backyard with an outdoor kitchen, lounge in the sun by the 20’x40′ heated, saltwater pool and wash off after a day at the beach with an outdoor shower.⁠
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Positioned perfectly just off the iconic Georgica Pond and surrounding estates, plus the world-class ocean beaches and the countless charms of Wainscott Village.⁠
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#newconstruction #hamptons #luxuryrealestate #wainscott #hamptonsrealestate
  • The reopening of the Sunset Theater marks a new chapter for a historically cherished cultural venue in Westhampton Beach, originally built in 1927. After what Founder and Managing Director Inge Debyser described as an extensive three-year renovation, the beloved movie theater officially reopened its doors at 2 Brook Road on Friday, April 25.⁠
@sunset.theater.whb⁠
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Read the full article at Hamptons.com (Link in Bio)⁠
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#sunsettheater #hamptons #westhamptonbeach #movies #film
  • Kicking off Memorial Day weekend, The HUB—short for Health, Unity, and Beauty—launched its summer season with an impressive soirée on Friday. ⁠
⁠
Founders Michael Catalano and Toni DeMauro, along with creative and event leads Alex Vinash and Billy Folchetti, welcomed 300 Hamptonites into the magic of their bold new project.⁠
@hub_hamptons⁠
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Check out the full gallery at Hamptons.com (Link in Bio)⁠
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📸: Rob Rich/SocietyAllure.com⁠
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#hamptons #thehub #fashion #recreation #bridgehampton
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🍻 Back to the Bays x Kidd Squid: Brew for the Bay Release Party!⁠
📅 Friday, May 30, 2025⁠
🕓 5pm
📍 Kidd Squid Brewery, 11 Spring St, Sag Harbor, NY⁠
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Join us as we toast to conservation! 🌊🍺 Proceeds support marine restoration through @ccemarine Back to the Bays Initiative.⁠
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🔗 [Click Link in Bio for Event Info]⁠
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Join the party honoring Suffolk County Hall of Fame icons! 🎉⁠
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🔗 [Click Link in Bio for Event Info]⁠
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📍 The Stephen Talkhouse, Amagansett, NY⁠
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FREE entry, tequila pineapple cocktails, music, bites & giveaways! 🍹🎶⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🔗 [Click Link in Bio for Event Info]⁠
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NYC’s top comedy club talent hits the Hamptons! 🎤🤣⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🔗 [Click Link in Bio for Event Info]⁠
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🔗 [Click Link in Bio for Event Info]⁠
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  • Nearly two years after its debut, El Verano offers a taste of upscale Mexican cuisine in a setting inspired by the charm of vacation summer homes in Mexico. Customers enter a vibrant space filled with beautiful greenery and colorful decor as they enjoy dishes rooted in the heritage of acclaimed chef Julian Medina.⁠
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Medina grew up in Mexico City, where his love for cooking first began. In pursuit of his career, he moved to New York City, where he graduated from the French Culinary Institute. Noticing a lack of refined Mexican dining in Southampton, Medina created El Verano to bring the bold flavors of his roots to the area. Blending Mexican coastal charm with rich culinary traditions, El Verano brings something new to the Southampton dining scene.⁠
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Medina shared some of his signature dishes, journey through the cooking field, and highlighted El Verano’s fresh and locally sourced ingredients that shape each creation.⁠
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Read the interview at Hamptons.com (Link in Bio)⁠
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#elverano #dining #southampton #mexicancuisine
  • NAMIRO made its Southampton debut in style on May 17 with a ribbon-cutting ceremony and VIP cocktail preview, joined by Mayor Manger. Guests enjoyed signature bites and high-energy vibes at this invite-only event.⁠
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Conceptualized by music and hospitality heavyweights, NAMIRO Sushi is more than a restaurant—it’s where sleek design, elevated Asian cuisine, and nightly celebration collide. Located at 76C Jobs Lane in Southampton, NAMIRO opened its doors to the public on May 21 and is open seven days a week, year-round.⁠
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📸: Rob Rich/SocietyAllure.com ©2025 ⁠
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Check out the gallery at Hamptons.com (Link in Bio)⁠
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#namirosushi #hamptons #southampton ⁠
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